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STBY Are Now on Twitter!

Luke — Thu, 28 Jul 2011 11:26:11 +0000

STBY are now finally on Twitter! We’ve been on there for a while now as individuals (@hellobas and @hellogeke have been having some interesting adventures with squirrels recently), but we thought it was high-time we joined in as a company as well. From now on, our Twitter feed will be a great place to keep up with the latest news on our projects and events. As we get ready to officially announce the not-so-super-secret event that we’re hosting as part of London Design Festival, Twitter will be the best way to keep updated with all things STBY (and some things squirrel).

Follow us now at @stby!

Design Research talk at Q Festival What makes Design Research different from most traditional qualitative research?...
STBY Sponsors the Global Service Jam STBY are sponsoring and mentoring the London leg of the...

Say yes to the mess!

Geke — Mon, 04 Apr 2011 15:03:08 +0000

For ‘The week of Service Design’ on Molblog, the online platform of the Dutch Marketing Magazine, Geke van Dijk was invited to contribute an article to illustrate the benefits of design research for service innovation. ‘Say yes to the mess’ discusses how empathic research into everyday life generates insights that illuminate and explain the often eclectic series of touchpoints between consumers and organisations. These insights show how consumers make their own choices on what service to use, where, when, how and from who. From the perspective of an individual service provider these choices may seem elusive at times, but from the perspective of the consumer they often make perfect sense, as they are rooted in specific situations and circumstances. (PDF, 479 Kb – Only in Dutch)

Say yes to the mess! For ‘The week of Service Design’ on Molblog, the online...
Customer Talk article on Service Design One of the editors of the online community for customer-focused...
Mobility, Cars and Refueling Experiences What do people care about in terms of mobility, and...

STBY magazine – Service Innovation Inspired by People

Geke — Tue, 08 Feb 2011 15:09:01 +0000

Motivated by the limited amount of literature on design research and service design currently available, we initiated STBY magazine. The first issue was published and distributed to clients, prospects and peers during the past few months in hard copy, but we also want to offer the contents as a downloadable PDF here. STBY magazine offers a collection of case study based stories, intended to introduce both the theory and practice of the emerging fields of design research and service design. The contents is based on the work of STBY, being one of the leading pioneers in both these fields. The magazine shows what the projects were able to deliver – and a glimpse of the potential design research has to offer for service design in the future. (PDF, 4.4 Mb)

STBY magazine Motivated by the limited amount of literature on design research...
Design Research for Service Innovation Our creative research projects connect service providers with the lives...
Say yes to the mess! For ‘The week of Service Design’ on Molblog, the online...

Clients

Luke — Mon, 11 Oct 2010 14:26:34 +0000

STBY have designed research projects for an extensive list of high-profile, multinational clients, working within a wide variety of sectors. Whether we’re working with leading universities, healthcare providers, entertainment companies or multinationals however, our approach remains focused on building effective, long-term relationships.

We often perform several projects for the same client, with our relationship extending over several years. We don’t just conduct service design projects, we help companies use the materials we deliver by running workshops and user labs with teams from all over the organisation. When service providers want to re-orientate their internal research around service design principles then we help with that too, whether its training staff, changing the company culture, or helping to find new methods to engage and interact with customers.

Design Research for Service Innovation Our creative research projects connect service providers with the lives...

World class pioneers and creative thinkers

Geke — Tue, 07 Sep 2010 14:15:52 +0000

As one of the first companies to begin creating projects around the principles of design research and service design, STBY have been intimately involved with the ongoing development of these fields of work. We’ve written papers, magazine and book chapters, founded collaborative and information-sharing networks, and given talks at national and international conferences all across the world. This involvement with design research and service design’s continued evolution keeps us at the forefront of the field, as through our work we’re helping to define it.

Pioneers in the service design community

Founded in 2003, STBY was one of the first agencies to conduct design research projects based on the service design philosophy. Our involvement with the user-centered design community dates back even earlier, as our founders have been active in this field since its gradual emergence at the end of the last century.   Service design isn’t ‘owned’ by any one individual or company; it’s an approach that’s founded on the notion of sharing information and developing approaches collaboratively. The projects that STBY conduct are based around this multi-disciplinary field that we’re helping to co-define. We’re constantly adapting new theories and techniques into our fieldwork, and providing feedback as to what works and what doesn’t via publications and conference presentations.

World class connectors

Collaboration and knowledge sharing is the principle underpinning the Service Design Network Netherlands, which STBY initiated and co-founded in 2008. The network allows companies, students, and individuals interested in service design to connect with each other, share ideas, and help define and refine the processes and tools which the approach employs. We’re also long-standing members of the international Service Design Network. We’re regular contributors to their quarterly magazine, Touchpoint, and we’ve given keynote presentations at conferences in various countries. Through our global design research network REACH we have been engaged in presentations on for service providers as far abroad as Japan and Brazil.

To be at the forefront of service design, we feel that it’s essential to be active members of the community that surrounds it. This means we don’t just apply service design principles – we also help develop and refine them, and thus have an intimate understanding of this rapidly developing field.

Looking to the future: helping companies adopt the service design philosophy

As we work towards our first decade of experience in designing and conducting service design projects, we’re beginning to build up long-term relationships with several companies attempting to re-orientate their research programs around service design principles. With several years of experience in running collaborative workshops with companies eager to learn more about how to use the evocative and engaging research materials we produce, we’re ideally placed to assist those organisations looking to implement their own service design programs.

STBY magazine – Service Innovation Inspired by People Motivated by the limited amount of literature on design research...

Looking for an internship at STBY?

Luke — Wed, 01 Jul 2009 14:29:02 +0000

STBY have recently hosted interns at both our UK and Amsterdam offices. Though we don’t run a formal internship programme, we’re always interested in hearing from bright, enthusiastic, creative students who want to learn more about design research and service design. This usually takes between 4-6 months, as we like our interns to be involved in all aspects of what we do; once you’re comfortable with the basics, we’ll ask you to contribute to one of our ongoing projects.

If you’d like to know more then send some examples of your work along with a short introduction to mail@stby.eu, and let us know whether you’re interested in interning in Amsterdam or in London. Ideally you should have some background experience in both design and research, but if you think you could contribute in another way then let us know how.

STBY Sponsors the Global Service Jam STBY are sponsoring and mentoring the London leg of the...

New office in London

Bas Raijmakers — Tue, 09 Sep 2008 17:19:50 +0000

We have recently moved to a new office space in London. We really wanted some more space, and so did Radarstation. And since we are working together more and more on projects these days, as The Global Innovation Group, we thought it would be a great idea to share a studio. We were lucky to have found an excellent space close to Spitalfield Market. As soon as we have settled in a bit, we will of course organise a warm-up party. So you’ll hear from us!

Service Design Talks London on Ustream We discussed the TiSDT book on the 22nd of March...
First Service Design Talks event in London, 22 March 2011 Following in the footsteps of the successful series of Service...

New office in Amsterdam

Bas Raijmakers — Tue, 09 Sep 2008 17:14:48 +0000

This summer we have moved into a new office in Amsterdam. The office at the Brouwersgracht was getting a bit too small for all the projects and meetings we are involved in. Our partner Spunk, with whom we often do youth-related research in The Netherlands, kindly offered us a part of their huge and beautiful studio facing the main waterside of Amsterdam (see picture). We couldn’t say no!

So now, when we are in The Netherlands, we often enjoy the lively and witty conversations of the Spunk youth dropping in for editorial meetings. On the more quieter moments, we enjoy the fantastic views on the boats and warehouses along side het IJ . Both are very inspiring.

Behind me on the wall of our Amsterdam office is a large picture of New York, with the WTC still in place. So if you Skype me, you can have a great view!

Our new address in Amsterdam for visitors is: Van Diemenstraat 410, studio 1.23, Amsterdam 1013 CR-NL. Our telephone numbers and email addresses are still the same. So no worries there.
For (snail) mail we still use the old address (Brouwersgracht 127, Amsterdam 1015 GE-NL), as this is where the company is registered.

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Service Design

STBY — Fri, 25 Jul 2008 20:58:07 +0000

On popular request a one-page explanation on Service Design. This is a relatively new and successful approach to innovation and it is becoming increasingly popular in the creative industry. However, there are very few sources available that explain the principles of service design. This is clearly a case of practice-based development by early adopters such as STBY. Hit the ground running as they say… (PDF, 248 kb – in English and Dutch)

STBY magazine – Service Innovation Inspired by People Motivated by the limited amount of literature on design research...

Inclusive Design

STBY — Fri, 25 Jul 2008 20:57:31 +0000

Also on popular request an overview of which research techniques are most suitable in each stage of the inclusive design process. This is another area that is only scarely documented. STBY developed this overview for a client report, but we feel that it should be publicly available to the wider community as well. (PDF, 36 kb)

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