A major telecoms firm commissioned STBY to work together on a series of projects that enabled them to gradually align their research and development processes around principles of design research. The latest of these projects saw STBY prepare and facilitate a collaborative alignment workshop focused on the consumer solutions videos produced by STBY for the company in early 2010.
Tag Archives: Service design
Aligning propositions: How video helps Telecoms firms to match services to customer needs
August 11, 2010 – 12:43 pm
Workshop at Creative Company Conference
July 16, 2010 – 9:32 am
STBY will facilitate a workshop at the upcoming Creative Company Conference on 14 September 2010 in Haarlem, The Netherlands. The core themes of the conference this year are Service Design, Design Thinking and innovation and entrepreneurship in the creative industries.
Charging Up: Energy usage in households around the world
July 7, 2010 – 11:32 am
Article for Touchpoint 4, the journal of the international Service Design Network, by Geke van Dijk. ‘Charging Up’ is an international study of people’s practices and motivations in relation to everyday usage of energy in households. This study investigated the interest and willingness people have to review and potentially alter their daily routines in energy [...]
Presentation at N2010 in Brazil
July 1, 2010 – 9:39 am
STBY Co-founder and Strategy Director Bas Raijmakers will be in Brazil this July speaking at the N2010 design festival.
STBY in Touchpoint
June 17, 2010 – 9:35 am
STBY’s Strategy Director Geke Van Dijk has contributed an article to issue 4 of Touchpoint, the international journal of service design. The issue focuses on links between service design and behavioural change.
Service Design En Espanol
June 17, 2010 – 9:31 am
Members of STBY’s core team have already had an extensive array of articles relating to service design published in both English and Dutch. This week saw a first however, with the publication of a Spanish language book featuring a chapter from STBY’s Creative Director, Bas Raijmakers. Bas’ chapter is based on a recent project conducted [...]
Personal storytelling with video
June 15, 2010 – 9:45 am
STBY recently produced a series of films for a major telecoms firm, documenting the ‘solutions’ people improvise to a range of situations in their everyday lives. These films are to be used in the fims’s internal ideation and design processes, where they allow various departments to connect with the lives of consumers.
Remote services for older people
May 22, 2010 – 10:06 pm
For a consortium of public sector organisations in The Netherlands STBY is working on a user-driven innovation proces aiming to develop new remote services that support older people to live independently at home. Moving to a retirement home is not something most older people are looking forward to. Luckily nowadays, it is possible to get a lot of care and support at home. Remote services have a potential to offer people a maximum of flexibility and independence. In every stage of this project people from the target group, older people and their carers, have been involved in order make sure the team works with their perspective firmly in mind.
Helping parents to advise and support
May 16, 2010 – 11:40 am
Building on the results of a previous study, STBY were asked by DUO/IB-Groep in the Netherlands to examine the ways in which parents support their children once they enter higher education. DUO/IB-Groep wanted to explore the needs of parents for services specifically tailored to them.
Personas to inform and inspire service innovation
May 2, 2010 – 6:47 pm
In a follow-up project to the early explorations in 2009, STBY was asked to develop a series of personas for Southern Water. Again, we worked closely together with the Design Council team on this project. We conducted an in-depth ethnographic study among 23 households in South East England, identified 4 distinct personas, and visualised those in a series of videos and a full colour A2 poster.