Following in the footsteps of the successful series of Service Design Talks held in Amsterdam over the past two years, we are happy to announce the first Service Design Talks event in London.
Tag Archives: Service design
FD picking up on Service Design
One of the major Dutch newspapers, Het Financieele Dagblad (translated as the Financial Daily Newspaper), has published an article describing the upcoming field of Service Design. The editor, Jan Smit, interviewed a lot of different people, among whom Geke van Dijk from STBY, to familiarise himself with the field.
Design Research for Service Innovation
Our creative research projects connect service providers with the lives and experiences of their customers. This helps our clients to innovate their service offering, making it more valuable for both their customers and business. Our projects generate rich and visually illustrated research materials that bring real people into the heart of design and innovation processes.
STBY magazine
Motivated by the limited amount of literature on design research and service design currently available, we initiated STBY magazine. The first issue was published and distributed to clients, prospects and peers during the past few months in hard copy, but we also want to offer the contents as a downloadable PDF here.
STBY magazine – Service Innovation Inspired by People
Motivated by the limited amount of literature on design research and service design currently available, we initiated STBY magazine. The first issue was published and distributed to clients, prospects and peers during the past few months in hard copy, but we also want to offer the contents as a downloadable PDF here. STBY magazine offers [...]
Ethnographic studies
By spending time and interacting with potential users of new interactive services, we learn a lot about their habits, preferences, needs and concerns. This knowledge can be crucial for the successful development of innovative concepts for interactive services.
Service Experience Lab
Immerse yourself in the service experiences of your customers and identify new opportunities for innovation. In a bespoke one-day programme we facilitate an lively encounter between your team and some consumers from your target group.
Design ethnography: Taking inspiration from everyday life
For the book This is Service Design Thinking, recently published by BIS Publishers, Geke van Dijk contributed a chapter on design ethnography, in addition to the toolbox STBY edited for the book. Design Ethnography aims to understand the future users of a design, such as a certain service. It is a structured process for going [...]
No inter-disciplinary without disciplines
Based on their keynote presentation at the service design conference in Berlin in November 2010, Geke van Dijk and Marianne Guldbrandsen wrote a paper for the latest edition of Touchpoint, the magazine of the international Service Design Network. The paper discusses situations wherein service designers work for client organisations that are relatively new to service [...]
Service Design Thinking: Helping create the first comprehensive overview of our field
“This is Service Design Thinking”, a book STBY recently collaborated on with Marc Stickdorn and Jakob Schneider, has now been released. The book is intended to be the first comprehensive overview of the service design field. Designed to be a useful resource for teachers, students, and anyone else who wants to try applying service design [...]