STBY » presentation

Presentation at ‘Creatie van Waarde’

Geke — Tue, 29 Jun 2010 09:19:43 +0000

On 28 June Bas Raijmakers presented two case studies of service innovation projects STBY worked on in the UK, to illustrate how creative thinking contributes to innovation and the creation of economic value. The occasion was a meeting with about 150 representatives of the Dutch creative industries who feel connected to the community ‘Creatie van Waarde’.

‘Creatie van Waarde’ (Creation of Value) is an initiative of the Dutch Creative Industries to develop a stronger joint vision on innovation and to be a more organised partner to other sectors, such as big industry, government and science. The initiative was prompted by a challenging call from the Ministery of Economic Affairs and the Ministery of Education, Culture & Science, stating that the creative industries in The Netherlands should be able to play a stronger role in innovation if they can manage to offer a more structured process and identity. This challenge has brought together many people from very diverse creative consultancies. In a series of meetings a joint document to answer to the call is currently being created.

STBY is one of the parties contributing to this programme and document. Based on our experience with service innovation projects and our knowledge of international methods and theories in this area, we have drafted the chapter that explains Creative Thinking and its added value to innovation.

Innovation Lecture 2009 On 8 December Geke was one of the round-table moderators...
Presentation at Emerce E-Day Geke van Dijk and Julia Leihener (Creation Center Deutche Telekom)...
Workshop at Creative Company Conference STBY will facilitate a workshop at the upcoming Creative Company...

Service Design Thinks Amsterdam

Geke — Sun, 02 May 2010 16:34:26 +0000

Please come along for another evening of presentations and debate among the Dutch Service Design community. The theme for the upcoming event on 12 May is ‘Exploring the O-gap’. How can you support your client to engage their organisation in the implementation of those great new service innovation ideas? Some methods from the business domain will be presented and discussed.

More information on this event can be found on the Facebook group and the Linkedin events pages.

More information on the Service Design Netwerk Nederland can be found on on the website of the network.

Service Design Thinks Amsterdam The first Service Design Thinks event on 18 February was...
Service Design Reading Circle On Tuesday 8 September the Service Design Reading Circle will...
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Guest lectures at Business Schools

Geke — Sat, 20 Feb 2010 10:15:12 +0000

Geke van Dijk has been invited to give guest lectures at executive seminars in two different Business Schools. On 8 February she spoke at the Tias Nimbas Business School (University of Tilburg, NL) in the executive master course on Marketing Management. On 3 March she will speak at Cranfield University (UK) as part of the Industry Day on Product Services Systems Research. On both occassions the topic is to show and discuss how customer insights can inform service innovation strategy and multichannel management.

Launch AMSI – Amsterdam Centre for Service Innovation On 3 September an ambitious new centre for Service Innovation...
Service Design workshop in Cambridge Geke participated in a workshop on Service Design at the...
Keynote and workshop at Co-Design Live Bas has been invited to speak at the Co-Design Live...

Service Design Thinks Amsterdam

Geke — Fri, 19 Feb 2010 10:08:02 +0000

The first Service Design Thinks event in Amsterdam on 18 February was a great succes. The beautiful room, generously offered to us by the Waag Society, was packed with people from various backgrounds (agencies, clients, academia).

We started the session with brief presentations by Arne van Oosterom (DesignThinkers), Joost Holthuis (EdenSpiekermann), Marcel Zwiers (31Volts), Bas Raijmakers (STBY) and Dick van Dijk (Waag Society). They talked about issues they encounter in their current practice as a service designer. Some of these issues touched on methodology, others on client relationships or the evolution of the role of a service designer in subsequent stages of service design projects. The discussions after each presentation and at the end of the session were very lively.

It is clear that these kind of sessions are very welcome. We discussed the option that more people in the network can take the initiative to organise Service Design Thinks sessions. It would be great to have one every two months. The location can vary according to who is organising it. It does not have to be in Amsterdam. Rotterdam and Amersfoort were mentioned as well. Great!

Service Design Thinks Amsterdam Please come along for another evening of presentations and debate...
Service Design Talks Amsterdam If you're interested in an in-depth conversation triggered by a...
Design for society To celebrate its 15th anniversary, The Waag Society in Amsterdam...

STBY presents at SDN conference 2009

Bas Raijmakers — Mon, 28 Sep 2009 23:02:33 +0000

Bas Raijmakers (STBY) and Andreas Sommerwerk (Deutsche Telekom AG) jointly presented a paper at the second international Service Design Network conference in Madeira on 26 October 2009. The title of the paper is “How sticky research drives service design”. It was also co-authored with Indri Tulusan of Spur, Julia Leihener, co-director with Andreas of the Creation Center in Berlin, and Geke van Dijk. The paper tells the story of how we used little movies throughout a design process for new concepts that enhance community interaction on mobile phones. The paper can be downloaded from our Publications section.

The full agenda of the conference (including presentations and workshop notes from Adaptive Path, live|work, UsCreates, Nokia Design, IDEO, and Engine) is still available from the conference website.

How sticky research drives Service Design At the 2009 Service Design Network conference in Madeira, Bas...
Adopting rigor in Service Design research Bas co-authored the paper "Thinking and Doing Ethnography in Service...
Workshop at Creative Company Conference STBY will facilitate a workshop at the upcoming Creative Company...

Spatial planning beyond the city

Bas Raijmakers — Mon, 28 Sep 2009 21:30:46 +0000

We were invited to present the work we did for Heartlands (Cornwall) at the annual conference on spatial planning (Ruimteconferentie 2009, 3 November 2009), organised by the Netherlands Environmental Assessment Agency (Planbureau voor de Leefomgeving). The workshop Geke presented our work in was titled “Beyond the dichotomy city-countryside”. She presented the Heartlands project as a case study to illustrate how local communities and future users can be effectively involved in the regeneration of a large area including both urban conglomerates and rural areas.

STBY was invited by David Hamers, who works for the Netherlands Environmental Assessment Agency and has recently been appointed as Lector Stad & Land at the Design Academy in Eindhoven.

The keynote lecture at the conference was by Caroline Steel. She is the author of the book ‘Hungry City. How food shapes our lives‘. In the keynote and the book she points to the feeding of cities as one of the great challenges of our time. It has a strong social and physical impact on us and our planet, yet few of us are fully aware of it. In respons to this challenge she introduces the concept of ‘Sitopia’ of ‘Food place’ (based on the ancient Greek; sitos = food and topos = place). A very interesting talk, and surely a fascinating book.

Keynote and workshop at Co-Design Live Bas has been invited to speak at the Co-Design Live...
STBY presents at SDN conference 2009 Together with Andreas Sommerwerk (Deutsche Telekom AG) Bas presented the...
Next Service Design Network conference in Berlin Bas was invited to sit on the Programme Board of...

Open Innovation with a service design approach

Geke — Wed, 26 Nov 2008 15:04:15 +0000

Paper on Open Innovation project for Elsevier. Written by Geke van Dijk, Bas Raijmakers, Michiel van der Heyden en Toke Barter. Presented at the international Service Design conference in Amsterdam (24-26 November 2008). (PDF, 544kb) How sticky research drives Service Design At the 2009 Service Design Network conference in Madeira, Bas... Global Innovation Group OLD For clients [...]

How sticky research drives Service Design At the 2009 Service Design Network conference in Madeira, Bas...
Global Innovation Group OLD For clients who are looking for full service innovation projects,...
Launch AMSI – Amsterdam Centre for Service Innovation On 3 September an ambitious new centre for Service Innovation...

HCI informing Service Design, and visa versa

STBY — Fri, 05 Sep 2008 21:01:00 +0000

Paper by Geke van Dijk. Presented at the workshop Service Design, during the conference HCI2008 in Liverpool (2-5 September 2008). (PDF, 336 kb) How sticky research drives Service Design At the 2009 Service Design Network conference in Madeira, Bas... Adopting rigor in Service Design research Bas co-authored the paper "Thinking and Doing Ethnography in Service... Service Design workshop [...]

How sticky research drives Service Design At the 2009 Service Design Network conference in Madeira, Bas...
Adopting rigor in Service Design research Bas co-authored the paper "Thinking and Doing Ethnography in Service...
Service Design workshop in Cambridge Geke participated in a workshop on Service Design at the...

Smart Street presentation

STBY — Wed, 25 Jun 2008 20:58:46 +0000

The presentation Bas did at the Design Research Society conference Undisciplined! (2008) on the above mentioned paper. (PDF, 4.2 Mb)

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International Service Design Northumbria 2008

Bas Raijmakers — Fri, 04 Apr 2008 18:47:03 +0000

Bas presented at the ISDN03 conference in Newcastle about design documentaries as a method to discover what matters to people. All presentations can be downloaded from the Northumbria University Design School website. Bas’s presentation can be downloaded here (PDF, 4,3Mb).

STBY presents at SDN conference 2009 Together with Andreas Sommerwerk (Deutsche Telekom AG) Bas presented the...
Adopting rigor in Service Design research Bas co-authored the paper "Thinking and Doing Ethnography in Service...
How sticky research drives Service Design At the 2009 Service Design Network conference in Madeira, Bas...