One of the parties we really enjoy working with in The Netherlands is LBi Lost Boys. Following up on the successful and pleasant collaboration for the development of the national innovation programme ‘Creatie van Waarde’, and the support for the new Amsterdam School for Creative Leadership THNK, we are currently teaming up more proactively for various clients.

The synergy between our Design Research expertise and Lost Boys’ creative and strategy teams is high. This really shows the added value we can create together for our clients.

At the Creative Company Conference in Haarlem on 7 June, Ruurd Priester, Strategy Director of LBi Lost Boys, announced our collaboration as one of their strategic partnerships.  In this day and age of networked collaboration we feel that we are learly not just doing the talk, but also walking the walk.

No related posts.

We are aware that it is a bit cheeky to propose a book that we have ourselves contributed to, but we honestly believe that this book is worth discussing. Everyone is free to be critical as you want to. In fact this is really appreciated!

Marc Stickdorn and Jakob Schneider, the initiators and main authors & designer, have agreed to take part in the session from Austria via Skype, which is great. We are looking forward to a lively interactive session.

Everyone interested, and around in London on 22 March, is welcome to join us. 
Please RSVP through Eventbrite (only 20 places available): http://servicedesigntalkslondon.eventbrite.com/

Location: STBY studio, London Fruit & Wool Exchange, Brushfield Street, London E1 6AA (big building between The Gun pub and Barclays branch)
Time: 19:00 – 21:30

Make sure to order the book in time (=NOW) and to read it in advance!

Tip: Don’t miss the opportunity to get a 20% discount, by using the promotion code the publisher has kindly offered. Just go to http://order.thisisservicedesignthinking.com and enter the code ’11TDS36′.

Hope to see you on 22 March!

Geke van Dijk

1. Service Design Talks London on Ustream We discussed the TiSDT book on the 22nd of March...
2. Service Design Thinks Amsterdam On March 30th a new Service Design Thinks event will...
3. BNO picking up on Service Design The main association for designers in The Netherlands, BNO, published...

The next Service Design Talks event will be on Tuesday evening 28 September (18:30 at the Amsterdam offices of STBY). We’ll be discussing is ‘The design of business. Why design thinking is the next competitive advantage’, by Roger Martin (2009). For more details see the Linkedin events page.

The next Service Design Thinks event will be on Wednesday 6 October. We’ll have two speakers (Maartje Huining and Froukje Sleeswijk Visser) who’ll discuss their experience with exploratory user research and context mapping. More details to be posted soon on Linkedin events (right Marc?)

1. Service Design Thinks Amsterdam On March 30th a new Service Design Thinks event will...
2. ‘Design as Service’ – An International Symposium during Dutch Design Week How are the roles of designers changing in a world...
3. Design as Service – Update Last month we told you about Design as Service a symposium...

Pioneers in the service design community

Founded in 2003, STBY was one of the first agencies to conduct design research projects based on the service design philosophy. Our involvement with the user-centered design community dates back even earlier, as our founders have been active in this field since its gradual emergence at the end of the last century. 

Service design isn’t ‘owned’ by any one individual or company; it’s an approach that’s founded on the notion of sharing information and developing approaches collaboratively. The projects that STBY conduct are based around this multi-disciplinary field that we’re helping to co-define. We’re constantly adapting new theories and techniques into our fieldwork, and providing feedback as to what works and what doesn’t via publications and conference presentations.

World class connectors

Collaboration and knowledge sharing is the principle underpinning the Service Design Network Netherlands, which STBY initiated and co-founded in 2008. The network allows companies, students, and individuals interested in service design to connect with each other, share ideas, and help define and refine the processes and tools which the approach employs. We’re also long-standing members of the international Service Design Network. We’re regular contributors to their quarterly magazine, Touchpoint, and we’ve given keynote presentations at conferences in various countries. Through our global design research network REACH we have been engaged in presentations on for service providers as far abroad as Japan and Brazil.

To be at the forefront of service design, we feel that it’s essential to be active members of the community that surrounds it. This means we don’t just apply service design principles – we also help develop and refine them, and thus have an intimate understanding of this rapidly developing field.

Looking to the future: helping companies adopt the service design philosophy

As we work towards our first decade of experience in designing and conducting service design projects, we’re beginning to build up long-term relationships with several companies attempting to re-orientate their research programs around service design principles. With several years of experience in running collaborative workshops with companies eager to learn more about how to use the evocative and engaging research materials we produce, we’re ideally placed to assist those organisations looking to implement their own service design programs.

No related posts.

1. STBY Sponsors the Global Service Jam STBY are sponsoring and mentoring the London leg of the...
2. The Great Outdoors of Design: An Interactive Conference Hosted by Reach These are exciting times here at STBY, as today we...
3. GOOD’11 Programme Released! With a month to go before our first conference ‘The...

If you plan to come, please register for the event through either our Facebook or Linkedin group page. Spaces are limited, so also notify us if you cannot come for some reason. You can easily change your status on the group page. This way everyone is informed on who to expect.
And, do read the book please!

1. Service Design Talks London on Ustream We discussed the TiSDT book on the 22nd of March...
2. BNO picking up on Service Design The main association for designers in The Netherlands, BNO, published...
3. Customer Talk article on Service Design One of the editors of the online community for customer-focused...

As partners in the Reach network we do have regular contact by email and skype about proposals and projects, but nothing beats a good old face to face meeting to go into depth on fresh ideas and lateral thoughts. Thanks for coming by guys!

1. The Great Outdoors of Design: An Interactive Conference Hosted by Reach These are exciting times here at STBY, as today we...
2. Collaboration with Network Partners In the spirit of a true network company, we are...
3. Investigating Written Communication: Working With Reach and Nokia to Find Global Common Ground Do different people in different companies have the same conversations?...

Please be invited. Do let us know you are coming, through either the events page of the Facebook group or the events page in Linkedin.

The book we will be discussing this time is the brand new ‘Designing Services with Innovative Methods’, edited by Satu Miettinen and Mikko Koivisto. The two Dutch outhors represented in the book, Arne van Oosterom and Remko van de Lugt have agreed to be to come by too, so there is ample opportunity to talk shop!

The book can be ordered from the University of Art & design in Helsinki:
https://www.taik.fi/kirjakauppa/product_info.php?products_id=134&language=en
I had mine delivered within a week, so no worries.

Order now and start reading! You won’t be disappointed.

Hope to see you on 4 November at 7 pm.

1. Service Design Talks London on Ustream We discussed the TiSDT book on the 22nd of March...
2. BNO picking up on Service Design The main association for designers in The Netherlands, BNO, published...
3. Service Design Thinks Amsterdam On March 30th a new Service Design Thinks event will...