In close collaboration with the Design Council we worked on a service design scoping study for a water company. Our task in this multi-stranded project was to generate consumer insights that could lead to the identification of strategic opportunities for improved and innovative services.
Tag Archives: innovation
Future usage of mobile internet services
April 22, 2009 – 12:52 pm
Together with designers of T-Mobile who are working on the development of future mobile internet services, we organised an intensive day of concept testing with a mixed group of participants. For the occassion our London office was transformed in a ‘user lab’.
Financial services for young students
December 15, 2008 – 3:44 pm
For the IB-Groep (the national Dutch body that handles all studentships, student loans and university registrations) we organised a half day workshop to explore and discuss new ideas and concepts for financial services for young students.
In their last year at high school and in their first year at university, many of these students are trying to figure out how to manage their personal finance. They have a high need for information and guidance, and they prefer the services of the IB-Groep to be available to them in an integrated way through multiple channels.
Open Innovation with a service design approach
November 26, 2008 – 4:04 pm
Paper on Open Innovation project for Elsevier. Written by Geke van Dijk, Bas Raijmakers, Michiel van der Heyden en Toke Barter. Presented at the international Service Design conference in Amsterdam (24-26 November 2008). (PDF, 544kb)
Lead User Discovery Research
November 25, 2008 – 1:07 pm
Learn from the leading edge of your customers where the most interesting opportunities to improve your service offering are. More and more companies ackowledge that the customer is becoming the dominant reference point for strategy and innovation.
Open Innovation & Co-Creation workshops
November 20, 2008 – 4:10 pm
Open innovation is an approach that welcomes the perspective of customers into the innovation process. The exchange of experiences with customers in open innovation workshops can be a very effective source of inspiration for your innovation team.
Qualitative consumer research
November 20, 2008 – 1:07 pm
In-depth studies that reveal how people use media and technology in their daily lives. The objective for these studies is to explore consumer needs and responses to concepts for new interactive services.
Ethnographic studies
November 20, 2008 – 1:06 pm
By spending time and interacting with potential users of new interactive services, we learn a lot about their habits, preferences, needs and concerns. This knowledge can be crucial for the successful development of innovative concepts for interactive services.
Egmont Innovation Bootcamp
October 30, 2008 – 4:07 pm
During a three-day workshop in Copenhagen for Egmont Publishers, we advised and trained 30 of their international Innovation Managers on how to use consumer research as input for their service innovation process. Together with our partners Radarstation and EDG we hosted a dynamic workshop programme that offered hands-on experience with consumer research and idea generation for innovative services.
Elsevier Open Innovation
July 27, 2008 – 1:33 pm
For the international academic publisher Elsevier we conducted a lead user research and organised a series of innovation workshops. The lead user research in both the UK and The Netherlands generated insights into unmet needs and potential areas for service innovation.