STBY recently worked on a series of projects focused upon a range of new services ventures currently in development for the consumer market. These were all new concepts being developed by a major multinational company, and in order to feed the process of further shaping these ventures, our client wanted to touch base with the [...]
Tag Archives: innovation
Presentation at Service Innovation conference
October 27, 2010 – 5:12 pm
On 2 November Geke van Dijk will be co-presenting with Walter Bakker from DUO at the annual Service Innovation conference in Almere (The Netherlands).
Creative Thinking
September 8, 2010 – 5:37 pm
For the recently submitted proposal for a new Dutch innovation programme demonstrating the added value of the creative thinking for business and economy, Geke van Dijk has written a contribution detailing the background, principles and process of Creative Thinking. The final text has been co-authored with Ruurd Priester from Lost Boys, and is included in [...]
Presentation at ‘Creatie van Waarde’
June 29, 2010 – 10:19 am
On 28 June Bas Raijmakers presented two case studies of service innovation projects STBY worked on in the UK, to illustrate how creative thinking contributes to innovation and the creation of economic value.
Personas to inform and inspire service innovation
May 2, 2010 – 6:47 pm
In a follow-up project to the early explorations in 2009, STBY was asked to develop a series of personas for Southern Water. Again, we worked closely together with the Design Council team on this project. We conducted an in-depth ethnographic study among 23 households in South East England, identified 4 distinct personas, and visualised those in a series of videos and a full colour A2 poster.
Service Design Talks Amsterdam
May 2, 2010 – 5:41 pm
If you’re interested in an in-depth conversation triggered by a recent publication relevant to service design, you’re welcome to join us at the upcoming Service Design Talks session in Amsterdam on 19 May.
Guest lectures at Business Schools
February 20, 2010 – 11:15 am
Geke van Dijk has been invited to give guest lectures on customer insights for service innovation at two different Business Schools, Tias Nimbas in Tilburg (NL) and Cranfield (UK).
Charging up around the world
January 4, 2010 – 3:15 pm
How do people around the world charge their mobile devices? How do they use electricity in their households, and how do they think about their energy usage? Together with all the partners in the Reach Network we did a global study on this topic.
Innovation Lecture 2009
January 4, 2010 – 3:04 pm
On 8 December Geke was one of the round-table moderators at the annual Innovation Lecture, organised by the Dutch Ministery of Economic Affairs. The topic of this most recent Innovation Lecture was Service Innovation. Jeneanne Rae (Peer Insight) was invited as the keynote speaker.
Services to support complex decision making
January 4, 2010 – 12:56 pm
In collaboration with Broca & Wernicke, STBY investigated the complex decision making processes within hospitals on the application of surgical treatments. We interviewed people throughout the organisation, from surgeons to medical support staff and financial and operational managers. We found that people’s rationale for the availability and application of specific treatments can differ considerably, depending on the agenda and responsibilities that come with their position. Where medical effectivity and patient comfort is the ultimate driving force for some, costs and operational efficiency can be just as important for others.