Our creative research projects connect service providers with the lives and experiences of their customers. This helps our clients to innovate their service offering, making it more valuable for both their customers and business. Our projects generate rich and visually illustrated research materials that bring real people into the heart of design and innovation processes.
Tag Archives: innovation
Presentation at ‘Creatie van Waarde’
June 29, 2010 – 10:19 am
On 28 June Bas Raijmakers presented two case studies of service innovation projects STBY worked on in the UK, to illustrate how creative thinking contributes to innovation and the creation of economic value.
Personas to inform and inspire service innovation
May 2, 2010 – 6:47 pm
In a follow-up project to the early explorations in 2009, STBY was asked to develop a series of personas for Southern Water. Again, we worked closely together with the Design Council team on this project. We conducted an in-depth ethnographic study among 23 households in South East England, identified 4 distinct personas, and visualised those in a series of videos and a full colour A2 poster.
Service Design Talks Amsterdam
May 2, 2010 – 5:41 pm
If you’re interested in an in-depth conversation triggered by a recent publication relevant to service design, you’re welcome to join us at the upcoming Service Design Talks session in Amsterdam on 19 May.
Guest lectures at Business Schools
February 20, 2010 – 11:15 am
Geke van Dijk has been invited to give guest lectures on customer insights for service innovation at two different Business Schools, Tias Nimbas in Tilburg (NL) and Cranfield (UK).
Charging up around the world
January 4, 2010 – 3:15 pm
How do people around the world charge their mobile devices? How do they use electricity in their households, and how do they think about their energy usage? Together with all the partners in the Reach Network we did a global study on this topic.
Innovation Lecture 2009
January 4, 2010 – 3:04 pm
On 8 December Geke was one of the round-table moderators at the annual Innovation Lecture, organised by the Dutch Ministery of Economic Affairs. The topic of this most recent Innovation Lecture was Service Innovation. Jeneanne Rae (Peer Insight) was invited as the keynote speaker.
Services to support complex decision making
January 4, 2010 – 12:56 pm
In collaboration with Broca & Wernicke, STBY investigated the complex decision making processes within hospitals on the application of surgical treatments. We interviewed people throughout the organisation, from surgeons to medical support staff and financial and operational managers. We found that people’s rationale for the availability and application of specific treatments can differ considerably, depending on the agenda and responsibilities that come with their position. Where medical effectivity and patient comfort is the ultimate driving force for some, costs and operational efficiency can be just as important for others.
Launch AMSI – Amsterdam Centre for Service Innovation
September 2, 2009 – 5:13 pm
On 3 September an ambitious new centre for Service Innovation was launched in Amsterdam. The key focus of AMSI is education and research on management of service innovations.
User-led service opportunities for Sony
August 1, 2009 – 9:19 am
In close collaboration with Radarstation, STBY conducted a qualitative consumer research for Sony, exploring opportunities for new service concepts beyond their traditional market.