Geke van Dijk has been invited to give guest lectures on customer insights for service innovation at two different Business Schools, Tias Nimbas in Tilburg (NL) and Cranfield (UK).
Tag Archives: innovation
Charging up around the world
January 4, 2010 – 3:15 pm
How do people around the world charge their mobile devices? How do they use electricity in their households, and how do they think about their energy usage? Together with all the partners in the Reach Network we did a global study on this topic.
Innovation Lecture 2009
January 4, 2010 – 3:04 pm
On 8 December Geke was one of the round-table moderators at the annual Innovation Lecture, organised by the Dutch Ministery of Economic Affairs. The topic of this most recent Innovation Lecture was Service Innovation. Jeneanne Rae (Peer Insight) was invited as the keynote speaker.
Services to support complex decision making
January 4, 2010 – 12:56 pm
In collaboration with Broca & Wernicke, STBY investigated the complex decision making processes within hospitals on the application of surgical treatments. We interviewed people throughout the organisation, from surgeons to medical support staff and financial and operational managers. We found that people’s rationale for the availability and application of specific treatments can differ considerably, depending on the agenda and responsibilities that come with their position. Where medical effectivity and patient comfort is the ultimate driving force for some, costs and operational efficiency can be just as important for others.
Launch AMSI – Amsterdam Centre for Service Innovation
September 2, 2009 – 5:13 pm
On 3 September an ambitious new centre for Service Innovation was launched in Amsterdam. The key focus of AMSI is education and research on management of service innovations.
User-led service opportunities for Sony
August 1, 2009 – 9:19 am
In close collaboration with Radarstation, STBY conducted a qualitative consumer research for Sony, exploring opportunities for new service concepts beyond their traditional market.
Follow-up study for T-Mobile
July 29, 2009 – 9:00 am
Following on a previous study for T-Mobile in April, we worked with the client team again in June to test the ideas for new mobile internet services that were developed in response to the results of the first exploratory research. The aim of the second, follow-up research project was to explore if the service concepts are indeed attractive and relevant to the lives of a new group of research participants, and also to further elaborate on the service concepts together with the participants.
Service design for utilities
April 23, 2009 – 4:30 pm
In close collaboration with the Design Council we worked on a service design scoping study for a water company. Our task in this multi-stranded project was to generate consumer insights that could lead to the identification of strategic opportunities for improved and innovative services.
Future usage of mobile internet services
April 22, 2009 – 12:52 pm
Together with designers of T-Mobile who are working on the development of future mobile internet services, we organised an intensive day of concept testing with a mixed group of participants. For the occassion our London office was transformed in a ‘user lab’.
Financial services for young students
December 15, 2008 – 3:44 pm
For the IB-Groep (the national Dutch body that handles all studentships, student loans and university registrations) we organised a half day workshop to explore and discuss new ideas and concepts for financial services for young students.
In their last year at high school and in their first year at university, many of these students are trying to figure out how to manage their personal finance. They have a high need for information and guidance, and they prefer the services of the IB-Groep to be available to them in an integrated way through multiple channels.