What do people care about in terms of mobility, and what do they want from a petrol station? STBY were recently contacted by a big international car brand who wanted us to help them gain a better idea of these topics to inform and inspire their service innovation process.
Tag Archives: innovation
Stakeholder Research in Food & Retail for Ahold
July 28, 2011 – 3:56 pm
In collaboration with LBi Lost Boys, STBY recently conducted a stakeholder research for Ahold, the international retailing group that owns large consumer brands such as Albert Heijn, Etos, Stop&Shop and Giant.
Say yes to the mess!
April 21, 2011 – 5:51 pm
For ‘The week of Service Design’ on Molblog, the online platform of the Dutch Marketing Magazine, Geke van Dijk was invited to contribute an article to illustrate the benefits of design research for service innovation. ‘Say yes to the mess’ discusses how empathic research into everyday life generates insights that illuminate and explain the often [...]
Say yes to the mess!
April 4, 2011 – 4:03 pm
For ‘The week of Service Design’ on Molblog, the online platform of the Dutch Marketing Magazine, Geke van Dijk was invited to contribute an article to illustrate the benefits of design research for service innovation.
Customer Talk article on Service Design
March 29, 2011 – 11:09 am
One of the editors of the online community for customer-focused businesses and innovative marketing has written an introduction on Service Design, based on interviews with Geke van Dijk from STBY and Arne Oosterom from DesignThinkers
Visionary and curious: Exploring Creative Leadership for THNK
February 10, 2011 – 10:16 am
To support the development of THNK, the Amsterdam School of Creative Leadership, we have been engaged during the past few weeks in exploring the most crucial dilemmas in the marketing, educational programme and online ecosystem – all issues the development team of THNK will have to deal with. As the new programme expects to attract [...]
Design Research for Service Innovation
February 8, 2011 – 5:45 pm
Our creative research projects connect service providers with the lives and experiences of their customers. This helps our clients to innovate their service offering, making it more valuable for both their customers and business. Our projects generate rich and visually illustrated research materials that bring real people into the heart of design and innovation processes.
STBY magazine – Service Innovation Inspired by People
February 8, 2011 – 4:09 pm
Motivated by the limited amount of literature on design research and service design currently available, we initiated STBY magazine. The first issue was published and distributed to clients, prospects and peers during the past few months in hard copy, but we also want to offer the contents as a downloadable PDF here. STBY magazine offers [...]
Ethnographic studies
February 6, 2011 – 1:06 pm
By spending time and interacting with potential users of new interactive services, we learn a lot about their habits, preferences, needs and concerns. This knowledge can be crucial for the successful development of innovative concepts for interactive services.
Lead User Discovery Research
February 2, 2011 – 1:07 pm
Learn from the leading edge of your customers where the most interesting opportunities to improve your service offering are. More and more companies ackowledge that the customer is becoming the dominant reference point for strategy and innovation.