STBY » Geke van Dijk

Charging Up: Energy usage in households around the world

Geke — Wed, 07 Jul 2010 10:32:39 +0000

Article for Touchpoint 4, the journal of the international Service Design Network, by Geke van Dijk. ‘Charging Up’ is an international study of people’s practices and motivations in relation to everyday usage of energy in households. This study investigated the interest and willingness people have to review and potentially alter their daily routines in energy usage, and in this respect explored how energy providers may support their customers with new services and tools. (PDF, 352kb)

STBY in Touchpoint STBY’s Strategy Director Geke Van Dijk has contributed an article...
Charging up around the world How do people around the world charge their mobile devices?...
Personas to inform and inspire service innovation In a follow-up project to the early explorations in 2009,...

Presentation at Emerce E-Day

Geke — Tue, 06 Jul 2010 08:47:38 +0000

Geke van Dijk and Julia Leihener (Creation Center Deutche Telekom) will be co-presenting at the E-Day conference, organised by Emerce on 16 September in Rotterdam. Geke and Julia will present a research project conducted by STBY and the Creation Center. The research used video as a means to drive the empathic conversations between an organisation and its customers. Stepping into the shoes of customers at various stages of the concept development process is a crucial element in service design.

How sticky research drives Service Design At the 2009 Service Design Network conference in Madeira, Bas...
Service Design workshop in Cambridge Geke participated in a workshop on Service Design at the...
STBY presents at SDN conference 2009 Together with Andreas Sommerwerk (Deutsche Telekom AG) Bas presented the...

STBY in Touchpoint

Luke — Thu, 17 Jun 2010 08:35:47 +0000

STBY’s Strategy Director Geke Van Dijk has contributed an article to issue 4 of Touchpoint, the international journal of service design. The issue focuses on links between service design and behavioural change, with a series of articles highlighting how design can function as a tool to influence the behaviour of consumers, employers, and employees.

Geke’s article is a case study of the Charging Up project recently conducted by STBY in conjunction with the Reach network. As this project looked in detail at the motivations and drivers of consumers’ everyday energy usage, it serves as a useful examination of how service design techniques could potentially help influence consumer behaviour.

In the article, Geke explains how one of the main challenges in the study was identifying the trigger point at which consumers began to reconsider their daily routines in regards to energy usage. She also explains how conducting the project in collaboration with the Reach partners provided a comprehensive, truly global account of how energy usage is viewed in different regions.

Issue 4 of Touchpoint is available for purchase through the Service Design Network here.

Charging Up: Energy usage in households around the world Article for Touchpoint 4, the journal of the international Service...
Charging up around the world How do people around the world charge their mobile devices?...
Call for papers on Service Design The academic journal Behaviour and Information Technology has accepted to...

Call for papers on Service Design

Geke — Mon, 04 Jan 2010 14:30:47 +0000

The academic journal Behaviour and Information Technology has accepted to publish a special issue on ‘Services and Human-Computer Interaction: New Opportunities’. A call for papers, explaining the topic and procedure has been sent out. You can also download it here.

The editors of this special issue are Peter Wild (Cambridge University), Neil Maiden (City University London) and Geke van Dijk (STBY).

The deadline for paper submissions is 28 February 2010. The journal will be published both online and in hard copy format by Taylor & Francis.

We welcome a broad range of papers that are practical, empirical, or theoretical in orientation, in addition to tightly argued polemics and theoretically informed review papers.

Adopting rigor in Service Design research Bas co-authored the paper "Thinking and Doing Ethnography in Service...
STBY in Touchpoint STBY’s Strategy Director Geke Van Dijk has contributed an article...
How sticky research drives Service Design At the 2009 Service Design Network conference in Madeira, Bas...

Service Design workshop in Cambridge

Geke — Fri, 04 Sep 2009 14:23:00 +0000

Geke participated in a workshop on Service Design at the HCI2009 conference in Cambridge. The participants had a wide range of backgrounds (service systems, service design, services marketing) which resulted in an interesting exchange of references and perspectives. This year’s workshop followed on a previous, similar meeting at the HCI2008 conference in Liverpool. Both workshops were organised by Peter J. Wild from Cambridge University.

Geke’s contribution to the workshop was a reflection on Service Design for the Public Sector. Over the past 6 months STBY has been engaged in quite a few Service Design projects for the public sector, both in The Netherlands and the United Kingdom. In her presentation Geke gave some examples from recent projects and ended with a slide summing up our reflections on these projects:

- Despite being a service-based sector, there is not a strong tradition of user-centered design and innovation in the Public Sector.
- An open dialogue with consumers needs to be set up and nurtured from both sides. Empatic conversations are crucial to understanding.
- It is important to involve the client team in throughout the process. Both to observe during the home visits, and to co-create insights and ideas during the analysis stage.
- It is important to show the benefits of not immediately jumping to solution-driven thinking. First explore what the problems, needs and opportunities are. Allow time and space for some discovery research.
- It is not sufficient to only focus on the consumer perspective. Also involve the people-facing-professionals in an organisation. They are an important source of knowledge and are also ‘users’ of the services.
- Video and other visual material help strongly to reveal and communicate the points of view of consumers. This makes the insights much more personal, more empathic, and difficult to ignore.

Workshop at Creative Company Conference STBY will facilitate a workshop at the upcoming Creative Company...
Adopting rigor in Service Design research Bas co-authored the paper "Thinking and Doing Ethnography in Service...
Next Service Design Network conference in Berlin Bas was invited to sit on the Programme Board of...

Change: moving on to the next level

Geke — Mon, 27 Jul 2009 12:05:31 +0000

Keynote presentation by Geke van Dijk at the CHI Nederland conference in Leiden (11 June 2009). (PDF 4,6 Mb)

The presentation has also been recorded on video and can be viewed on Vimeo.

Presentation at Emerce E-Day Geke van Dijk and Julia Leihener (Creation Center Deutche Telekom)...
Keynote and workshop at Co-Design Live Bas has been invited to speak at the Co-Design Live...
Service Design workshop in Cambridge Geke participated in a workshop on Service Design at the...

Trackrecord 1993-2003

STBY — Fri, 01 Aug 2003 11:44:35 +0000

The founders of STBY, Geke van Dijk and Bas Raijmakers, have been active in the field of interactive media and technology from the early days of public internet access in Europe. Since 1993 we have been involved in the emerging internet industry and have conducted many research and consultancy projects. As managing directors of ACS-i media research & projects (1993-2000) and of Lost Boys content and usability (2000-2003) we were responsible for the development and execution of all consumer research and copy consultancy.

Clients 2000-2003
Consumer research for: ING bank, Volkswagen, Corus, PCM publishers, Wolters Kluwer publishers, Ministry of Internal Affairs, Ministry of Social Affairs and Employment, National Tax Office, VPRO television, STER, Chello, XS4all, Wanadoo, Boodschappenlijn, Recipeweb, Mentos, Sterpolis.
Copy consultancy for: Unilever, Volkwagen, BBC, Heineken, Dommelsch, CMG, Technical University Delft, University of Amsterdam, Nationale Nederlanden, Wolters Kluwer publishers, Planet Internet, Stageholding, KNMI, DSM.

Clients 1993 – 2000
Consumer research for: Philips, KLM, KPN, Ericsson, Oce, Grolsch, FBTO, Sociale Verzekeringsbank, VSNU, Nuffic, Vitae, Aids Fonds, Scripta Nova.
Copy consultancy for: Postbank, ING Bank, Intel, Libertel, MSD, Unisource, @Home, Foxy Fashion, Autolease Holland, Edon, GAK, Rijkswaterstaat.

Some examples of pionering and ground-breaking projects we co-developed:

Kids Planet: The first large-scale kids-only website in The Netherlands offering news and background stories. We were responsible for both the consumer research and the copy concept. Developed for Planet Internet, in collaboration with Ozlo. (2001)

Towards a user-friendly web: The first conference on usability research in The Netherlands, featuring Jakob Nielsen, Donald Norman, Ben Schneidermann, Brenda Laurel and Bruce ‘Tog’ Tognazzini. Initiated by us and organised in collaboration with Van Dusseldorp ## partners and the magazine EMERCE. (2000)

Netpanel: Development of the first online user panel in the Netherlands, initiated and developed in collaboration with Ruigrok MC. (1997)

Co-NEXUS: EU-funded 2-year R##D project to develop a digital classroom assistant, part of the I3 (Intelligent Information Interfaces) network. Developed in collaboration with public library of Turnhout (Belgium).(1996)

Doors of Perception: Co-ordination of the fourth international conference on design, technology and society for the Netherlands Design Institute. (1996)

Postbank Online: The first Dutch bank with a website for extensive product information and online banking facilities. We were responsible for the content structure and copy concept. Developed in close collaboration with Netcast and EuroRSCG. (1996)

Philips Vision of the Future: Global online research combining focus groups in chat rooms, surveys and sorting methods on electronic devices people might use in their daily life in 2005. (1995)

TADDIV (Trial And Discuss with Digital Interactive Video): Coordination of experimental media education with teenagers editing digital video images of prime time TV to tell about their own lives. (1995)

World Series on Culture and Technology: Co-ordination of international series of lectures on how technology influences our culture. In co-operation with McLuhan Institute (Toronto), Technical University of Delft and Design Institute (Amsterdam). Speakers and audience were located at the participating institutes and discussed the themes via videoconferencing. (1995)

De Digitale Stad (Digital City Amsterdam): Member of founding committee for the first public online platform in the Netherlands. (1994)

Next Five Minutes: Member of organising committee of the first International conference on tactical media (Internet, TV, radio, print). (1993)

ENMCS (European Network for Media and Cultural Studies): Coordination of two readers with proceedings of the annual seminars and initiative to set up the first online environment for support of this academic community. (1992)

Call for papers on Service Design The academic journal Behaviour and Information Technology has accepted to...