Design Driven Business Innovation course

Following up on the success of our annual master course together with the Business School of the University of Amsterdam, we have the opportunity to again offer an executive course for professionals…

Plants, protein and plastic: sustainability in food

How do people perceive food in terms of health and sustainability? Where do they get their information about food from, and what do they do with it? And how do they perceive so-called ‘new’ proteins, derived from plants instead of animals?

Probing Collectives of Users

Organisations are increasingly developing services for groups of users, such as teams, families, communities, and organisations. Think Spotify, 1Password, Slack etc. How do you research users when they are part of an interconnected collective?

What Design Can Do For The Climate

How can designers tackle a problem as complex as climate change? That was the question we were faced with when we partnered with What Design Can Do to do the research for their Climate Action Challenge,…

Designing for a world where age does not matter

How can we develop products and services for a world in which age does not matter? Intergenerational design was a buzz phrase at the recent Age Does Not Matter festival in London, and it is a promising…

Improving bicycle parking in public space

The city of Amsterdam is famous for her bicycle culture. The relatively small city is easy to cross and there are bicycle lanes all around. However, once arrived on your destination it is often…

eBay: local understanding and global design

Millions of people in more than a hundred countries now use Ebay’s sites and apps every day. These visitors represent a myriad of different cultures. Knowing precisely how to tailor its user…

What makes a home?

This is the question IKEA and its designers feel they must continually seek an answer to, if they are to succeed in their ambition “to create a better everyday life for the many”. And this question…

Lead… and let go

In our projects we often help clients to innovate by doing design research together. This usually includes qualitative research and co-creation sessions, in which we aim to involve people from…