Immerse yourself in the service experiences of your customers and identify new opportunities for innovation. In a bespoke one-day programme we facilitate an lively encounter between your team and some consumers from your target group.
Tag Archives: ethnography
Design ethnography: Taking inspiration from everyday life
January 31, 2011 – 4:33 pm
For the book This is Service Design Thinking, recently published by BIS Publishers, Geke van Dijk contributed a chapter on design ethnography, in addition to the toolbox STBY edited for the book. Design Ethnography aims to understand the future users of a design, such as a certain service. It is a structured process for going [...]
Exploring new service ventures
January 11, 2011 – 7:19 pm
STBY recently worked on a series of projects focused upon a range of new services ventures currently in development for the consumer market. These were all new concepts being developed by a major multinational company, and in order to feed the process of further shaping these ventures, our client wanted to touch base with the [...]
Presentation at Emerce E-Day
September 9, 2010 – 9:47 am
Geke van Dijk and Julia Leihener (Creation Center Deutche Telekom) will be co-presenting at the E-Day conference, organised by Emerce on 16 September in Rotterdam. Geke and Julia will present the research project conducted by STBY and the Creation Center.
Life Scapes magazine
September 8, 2010 – 7:57 pm
How do people express themselves online and offline and is there a connection between the two? The Life Scapes magazine explores these questions in a visual and inspiring way.
Charging Up: Energy usage in households around the world
July 7, 2010 – 11:32 am
Article for Touchpoint 4, the journal of the international Service Design Network, by Geke van Dijk. ‘Charging Up’ is an international study of people’s practices and motivations in relation to everyday usage of energy in households. This study investigated the interest and willingness people have to review and potentially alter their daily routines in energy [...]
Exhibition at EPIC
July 5, 2010 – 1:24 pm
In collaboration with Daijiro Mizuno from the Critical Design Lab at Kyoto University of Art & Design, STBY will be exhibiting results from the Belonging & Belongings project at the EPIC conference in Tokyo from 28 August to 1 September.
STBY in Touchpoint
June 17, 2010 – 9:35 am
STBY’s Strategy Director Geke Van Dijk has contributed an article to issue 4 of Touchpoint, the international journal of service design. The issue focuses on links between service design and behavioural change.
Personal storytelling with video
June 15, 2010 – 9:45 am
STBY recently produced a series of films for Nokia, documenting the ‘solutions’ people improvise to a range of situations in their everyday lives. These films are to be used in Nokia’s internal ideation and design processes, where they allow various departments to connect with the lives of consumers.
Remote services for older people
May 22, 2010 – 10:06 pm
For a consortium of public sector organisations in The Netherlands STBY is working on a user-driven innovation proces aiming to develop new remote services that support older people to live independently at home. Moving to a retirement home is not something most older people are looking forward to. Luckily nowadays, it is possible to get a lot of care and support at home. Remote services have a potential to offer people a maximum of flexibility and independence. In every stage of this project people from the target group, older people and their carers, have been involved in order make sure the team works with their perspective firmly in mind.