Design Driven Business Innovation

For the third year in a row STBY partners with Amsterdam Business School in delivering its Professional Post-Graduate Course for Design Driven Business Innovation.…

Enhancing training with coaching

Over the past years we have increasingly been asked to support client organisations with their internal capacity building for service innovation. Our vast experience…

Design Driven Business Innovation course

Following up on the success of our annual master course together with the Business School of the University of Amsterdam, we have the opportunity to again offer an…

Training and coaching

We help clients learn about service design and design research in different ways, depending on the needs and context of the learners. These range from senior-level…

In-house Service Design training

As more and more organisations are discovering the merits of service design and design thinking, and they embark on a process of realigning their service offering…

Design Driven Business Innovation

Following on the success in previous years, STBY again co-organised and co-lectured the third edition of this 8-week master course at the Business School of the …

This is Service Design Thinking

STBY was asked to edit the tools section of this first comprehensive book on the practice of Service Design. The initiators of the book, Marc Stickdorn and Jakob Schneider,…

Innovation Accelerator for teachers

We are proud to announce that the Innovation Accelerator toolkit aimed at teachers in primary, secondary and vocational education has just been launched.

Workshop Tour in Japan

2013 started off with an exciting series of workshops and presentations in Japan. STBY was invited to work with two universities in Tokyo and one of the largest national IT companies.

Keynote presentations at conferences

Over the past months STBY has been invited to give keynote presentations at various seminars and conferences. These talks are usually a mix of current reflections on our fast changing field of work and illustrations from projects we recently worked on. One of the questions we often get from event organisers when they invite us is to give their audience some pointers in getting their heads around the rather confusing terminology of Service Design, Service Innovation, Design Research, Design Thinking, User Experience Design and Product Service Systems.

RCA launch new MA in Service Design

The RCA have recently announced that starting next year they’ll be offering a new MA in Service Design. Bas obtained his PhD from the RCA back in 2007, so we know…

Video installations on socio-techno styles

Chelsea College of Art & Design is hosting an exhibition of video installations resulting from an intensive student programma Bas and Geke coached in December. 25 students MA Graphic Design Communications explored how people express their identities through their physical and virtual possessions.