STBY recently worked on a series of projects focused upon a range of new services ventures currently in development for the consumer market. These were all new concepts being developed by a major multinational company, and in order to feed the process of further shaping these ventures, our client wanted to touch base with the [...]
Tag Archives: design research
Presentation at Service Innovation conference
October 27, 2010 – 5:12 pm
On 2 November Geke van Dijk will be co-presenting with Walter Bakker from DUO at the annual Service Innovation conference in Almere (The Netherlands).
Working with Reach to bring cross-cultural research to Cisco
October 14, 2010 – 2:59 pm
STBY’s latest project involved working with partners from the Reach Network to compile a report detailing the benefits a cross-cultural research programme could bring to Cisco. Though aware of cross-cultural research in a general sense, Cisco wanted to know the specific business advantages designing for cultural differences could potentially bring. They asked STBY therefore to [...]
Testing Telekom’s Service Prototypes
October 10, 2010 – 11:28 am
One of the things we do here at STBY is provide long-term support for the development of new services. This often means conducting several projects for the same client, using our expertise in design research to help them ensure that what they develop is always in-tune with the people they’re developing for. The latest project [...]
World class pioneers and creative thinkers
September 7, 2010 – 3:15 pm
As one of the first companies to begin creating projects around the principles of design research and service design, STBY have been intimately involved with the ongoing development of these fields of work. We’ve written papers, magazine and book chapters, founded collaborative and information-sharing networks, and given talks at national and international conferences all across the world. This involvement with design research and service design’s continued evolution keeps us at the forefront of the field, as through our work we’re helping to define it.
Design research in Brazil
July 15, 2010 – 12:06 pm
Geke and Bas have been in Brazil for a few weeks, traveling across the country visiting friends at our partner company Feel the Future and elsewhere. The vibe in Brazil is different from Europe we feel, in that there is a clear understanding here that the economy needs innovation to spur its growth, and that design has to play a vital role in that growth.
Exhibition at EPIC
July 5, 2010 – 1:24 pm
In collaboration with Daijiro Mizuno from the Critical Design Lab at Kyoto University of Art & Design, STBY will be exhibiting results from the Belonging & Belongings project at the EPIC conference in Tokyo from 28 August to 1 September.
Presentation at N2010 in Brazil
July 1, 2010 – 9:39 am
STBY Co-founder and Strategy Director Bas Raijmakers will be in Brazil this July speaking at the N2010 design festival.
STBY in Touchpoint
June 17, 2010 – 9:35 am
STBY’s Strategy Director Geke Van Dijk has contributed an article to issue 4 of Touchpoint, the international journal of service design. The issue focuses on links between service design and behavioural change.
Service Design En Espanol
June 17, 2010 – 9:31 am
Members of STBY’s core team have already had an extensive array of articles relating to service design published in both English and Dutch. This week saw a first however, with the publication of a Spanish language book featuring a chapter from STBY’s Creative Director, Bas Raijmakers. Bas’ chapter is based on a recent project conducted [...]