Chelsea College of Art & Design is hosting an exhibition of video installations resulting from an intensive student programma Bas and Geke coached in December. 25 students MA Graphic Design Communications explored how people express their identities through their physical and virtual possessions.
Tag Archives: design research
STBY magazine
February 8, 2011 – 4:11 pm
Motivated by the limited amount of literature on design research and service design currently available, we initiated STBY magazine. The first issue was published and distributed to clients, prospects and peers during the past few months in hard copy, but we also want to offer the contents as a downloadable PDF here.
STBY magazine – Service Innovation Inspired by People
February 8, 2011 – 4:09 pm
Motivated by the limited amount of literature on design research and service design currently available, we initiated STBY magazine. The first issue was published and distributed to clients, prospects and peers during the past few months in hard copy, but we also want to offer the contents as a downloadable PDF here. STBY magazine offers [...]
Global Design Research
February 7, 2011 – 12:08 pm
Being known as a world-class specialist in Design Research, many of our clients have asked us to deliver this kind of research on an international scale. Rather than developing this as an in-house service, we have initiated a global network with other specialists in design research around the world.
Service Experience Lab
February 1, 2011 – 11:01 am
Immerse yourself in the service experiences of your customers and identify new opportunities for innovation. In a bespoke one-day programme we facilitate an lively encounter between your team and some consumers from your target group.
Design ethnography: Taking inspiration from everyday life
January 31, 2011 – 4:33 pm
For the book This is Service Design Thinking, recently published by BIS Publishers, Geke van Dijk contributed a chapter on design ethnography, in addition to the toolbox STBY edited for the book. Design Ethnography aims to understand the future users of a design, such as a certain service. It is a structured process for going [...]
Service Design Thinking: Helping create the first comprehensive overview of our field
January 14, 2011 – 5:29 pm
“This is Service Design Thinking”, a book STBY recently collaborated on with Marc Stickdorn and Jakob Schneider, has now been released. The book is intended to be the first comprehensive overview of the service design field. Designed to be a useful resource for teachers, students, and anyone else who wants to try applying service design [...]
Exploring new service ventures
January 11, 2011 – 7:19 pm
STBY recently worked on a series of projects focused upon a range of new services ventures currently in development for the consumer market. These were all new concepts being developed by a major multinational company, and in order to feed the process of further shaping these ventures, our client wanted to touch base with the [...]
Presentation at Service Innovation conference
October 27, 2010 – 5:12 pm
On 2 November Geke van Dijk will be co-presenting with Walter Bakker from DUO at the annual Service Innovation conference in Almere (The Netherlands).
Working with Reach to bring cross-cultural research to Cisco
October 14, 2010 – 2:59 pm
STBY’s latest project involved working with partners from the Reach Network to compile a report detailing the benefits a cross-cultural research programme could bring to Cisco. Though aware of cross-cultural research in a general sense, Cisco wanted to know the specific business advantages designing for cultural differences could potentially bring. They asked STBY therefore to [...]