STBY » conference

Presentation at Emerce E-Day

Geke — Tue, 06 Jul 2010 08:47:38 +0000

Geke van Dijk and Julia Leihener (Creation Center Deutche Telekom) will be co-presenting at the E-Day conference, organised by Emerce on 16 September in Rotterdam. Geke and Julia will present a research project conducted by STBY and the Creation Center. The research used video as a means to drive the empathic conversations between an organisation and its customers. Stepping into the shoes of customers at various stages of the concept development process is a crucial element in service design.

How sticky research drives Service Design At the 2009 Service Design Network conference in Madeira, Bas...
Service Design workshop in Cambridge Geke participated in a workshop on Service Design at the...
STBY presents at SDN conference 2009 Together with Andreas Sommerwerk (Deutsche Telekom AG) Bas presented the...

Workshop at Creative Company Conference

Geke — Tue, 06 Jul 2010 08:32:00 +0000

STBY will facilitate a workshop at the upcoming Creative Company Conference on 14 September 2010 in Haarlem, The Netherlands. The core themes of the conference this year are Service Design, Design Thinking and innovation and entrepreneurship in the creative industries.

The title and astract for the workshop are:

Creative Research for Service Design
Case studies of successful Service Design and Innovation show that they have been informed and inspired by empathic conversations with the people the services are ultimately catering for. These conversations take place throughout the service design process and make use of co-creative, qualitative research methods. In contrast to traditional market or user research, this form of research is firmly embedded in the creative process. As one of the leading specialists in creative research for service design and innovation, STBY will share its experiences with a particularly succesful method: design documentaries.

Service Design workshop in Cambridge Geke participated in a workshop on Service Design at the...
STBY presents at SDN conference 2009 Together with Andreas Sommerwerk (Deutsche Telekom AG) Bas presented the...
Keynote and workshop at Co-Design Live Bas has been invited to speak at the Co-Design Live...

Exhibition at EPIC

Geke — Mon, 05 Jul 2010 12:24:30 +0000

In collaboration with Daijiro Mizuno from the Critical Design Lab at Kyoto University of Art & Design, STBY will be exhibiting results from the Belonging & Belongings project at the EPIC conference in Tokyo from 28 August to 1 September.

Belonging & Belongings is research project with a multi-disciplinary approach. It explores how people express their multiple identities using fashion and communication technologies. What makes people feel they belong to a certain group of people, and how do their belongings (physical and virtual, garments and media) express this belonging?

This project is an international and multi-disciplinary research, initiated by dr Daijiro Mizuno (Critical Design Lab at Kyoto University of Art and Design) and dr Geke van Dijk and dr Bas Raijmakers (STBY design research London/Amsterdam).

Belonging & Belongings As part of our ongoing international research collaboration with Kyoto...
Man + Humanity Masters of Design Eindhoven Over the past academic year Bas has been tutoring at...

Tools for tomorrow’s public policies

Geke — Mon, 04 Jan 2010 14:25:21 +0000

About sixty representatives, researchers, sociologists and creatives met up at La Boate, in Marseille, to invent tools for tomorrow’s public policies, and imagine the future of the 26 french regions. Orchestrated by the 27th region, this event intended to precede the annual «Congrès des Régions» with a creative push.
This backcasting exercice started with a TV news bulletin from 2028, announcing, amongst other things, the visit of elected members from le Grand Paris to le Plateau des 1000 Vaches (region Limousin), to study new forms of rural social innovation. We also celebrate the 10th birthday of the first ‘multimodal food pole’: the time when local food growing associations were marginals is definitely over.
Those stories tackle different social and economic issues in which the regions have a crucial role to play: education, citizenship, governancy, participation… but also energy, food, transport, infrastructure, technologies. How did that happen? From this vision of a desirable future, the game for the participants was to propose three innovations to make it possible, in a perspective of 5, 10 or 20 years.

After several hours of intense debate, meters of paper covered with post-its and photo-montages, about thirty ideas were presented, including… a Tour de France for the elected representatives, going in «residence» in other territories. A «trans-regional» passeport, reshaping citizenship and public involvement on a local (trans-regional) scale. A welcome kit for new habitants in rural areas…

The day was also the occasion to make a half way bilan of Territoire en résidence: a program of local experimentations, which the 27th region started in november 2008. So far, 7 residences have been realised, asking a pluri-disciplinary team (designers, ethnographers, architects, local stakehloders…) to work for 3 weeks in a place or an institution that represent a specific challenge for the region, and to propose several leads of action. The residences are constantly documented on a blog. And there is also video on You Tube about the event.

Spatial planning beyond the city We were invited to present the work we did for...

Keynote and workshop at Co-Design Live

Bas Raijmakers — Fri, 27 Nov 2009 07:51:24 +0000

Bas has been invited to speak at the Co-Design Live conference in Utrecht on 11 December, organised by dr Remko van der Lugt at Hogeschool Utrecht. Bas will deliver a keynote, followed by a workshop on how to use video about or by customers to inspire and inform innovation.

(The conference and website are in Dutch only, sorry!)

Workshop at Creative Company Conference STBY will facilitate a workshop at the upcoming Creative Company...
Service Design workshop in Cambridge Geke participated in a workshop on Service Design at the...
STBY presents at SDN conference 2009 Together with Andreas Sommerwerk (Deutsche Telekom AG) Bas presented the...

STBY presents at SDN conference 2009

Bas Raijmakers — Mon, 28 Sep 2009 23:02:33 +0000

Bas Raijmakers (STBY) and Andreas Sommerwerk (Deutsche Telekom AG) jointly presented a paper at the second international Service Design Network conference in Madeira on 26 October 2009. The title of the paper is “How sticky research drives service design”. It was also co-authored with Indri Tulusan of Spur, Julia Leihener, co-director with Andreas of the Creation Center in Berlin, and Geke van Dijk. The paper tells the story of how we used little movies throughout a design process for new concepts that enhance community interaction on mobile phones. The paper can be downloaded from our Publications section.

The full agenda of the conference (including presentations and workshop notes from Adaptive Path, live|work, UsCreates, Nokia Design, IDEO, and Engine) is still available from the conference website.

How sticky research drives Service Design At the 2009 Service Design Network conference in Madeira, Bas...
Adopting rigor in Service Design research Bas co-authored the paper "Thinking and Doing Ethnography in Service...
Workshop at Creative Company Conference STBY will facilitate a workshop at the upcoming Creative Company...

Adopting rigor in Service Design research

Bas Raijmakers — Mon, 28 Sep 2009 21:45:54 +0000

Bas co-authored the paper “Thinking and Doing Ethnography in Service Design” with Fabian Segelström and Stefan Holmlid of Linköping University in Sweden for the IASDR 2009 conference in Seoul, 18-22 Oct. Unfortunately we can’t be there ourselves, but we will post the paper in our publications section immediately after the conference. Our paper is presented in the session “Adopting rigor in Service Design Research” on Monday morning. The conference has a strong program with friends from TU Delft, Nokia Design and sedes research giving tutorials.

How sticky research drives Service Design At the 2009 Service Design Network conference in Madeira, Bas...
STBY presents at SDN conference 2009 Together with Andreas Sommerwerk (Deutsche Telekom AG) Bas presented the...
Service Design workshop in Cambridge Geke participated in a workshop on Service Design at the...

Spatial planning beyond the city

Bas Raijmakers — Mon, 28 Sep 2009 21:30:46 +0000

We were invited to present the work we did for Heartlands (Cornwall) at the annual conference on spatial planning (Ruimteconferentie 2009, 3 November 2009), organised by the Netherlands Environmental Assessment Agency (Planbureau voor de Leefomgeving). The workshop Geke presented our work in was titled “Beyond the dichotomy city-countryside”. She presented the Heartlands project as a case study to illustrate how local communities and future users can be effectively involved in the regeneration of a large area including both urban conglomerates and rural areas.

STBY was invited by David Hamers, who works for the Netherlands Environmental Assessment Agency and has recently been appointed as Lector Stad & Land at the Design Academy in Eindhoven.

The keynote lecture at the conference was by Caroline Steel. She is the author of the book ‘Hungry City. How food shapes our lives‘. In the keynote and the book she points to the feeding of cities as one of the great challenges of our time. It has a strong social and physical impact on us and our planet, yet few of us are fully aware of it. In respons to this challenge she introduces the concept of ‘Sitopia’ of ‘Food place’ (based on the ancient Greek; sitos = food and topos = place). A very interesting talk, and surely a fascinating book.

Keynote and workshop at Co-Design Live Bas has been invited to speak at the Co-Design Live...
STBY presents at SDN conference 2009 Together with Andreas Sommerwerk (Deutsche Telekom AG) Bas presented the...
Next Service Design Network conference in Berlin Bas was invited to sit on the Programme Board of...

Service Design workshop in Cambridge

Geke — Fri, 04 Sep 2009 14:23:00 +0000

Geke participated in a workshop on Service Design at the HCI2009 conference in Cambridge. The participants had a wide range of backgrounds (service systems, service design, services marketing) which resulted in an interesting exchange of references and perspectives. This year’s workshop followed on a previous, similar meeting at the HCI2008 conference in Liverpool. Both workshops were organised by Peter J. Wild from Cambridge University.

Geke’s contribution to the workshop was a reflection on Service Design for the Public Sector. Over the past 6 months STBY has been engaged in quite a few Service Design projects for the public sector, both in The Netherlands and the United Kingdom. In her presentation Geke gave some examples from recent projects and ended with a slide summing up our reflections on these projects:

- Despite being a service-based sector, there is not a strong tradition of user-centered design and innovation in the Public Sector.
- An open dialogue with consumers needs to be set up and nurtured from both sides. Empatic conversations are crucial to understanding.
- It is important to involve the client team in throughout the process. Both to observe during the home visits, and to co-create insights and ideas during the analysis stage.
- It is important to show the benefits of not immediately jumping to solution-driven thinking. First explore what the problems, needs and opportunities are. Allow time and space for some discovery research.
- It is not sufficient to only focus on the consumer perspective. Also involve the people-facing-professionals in an organisation. They are an important source of knowledge and are also ‘users’ of the services.
- Video and other visual material help strongly to reveal and communicate the points of view of consumers. This makes the insights much more personal, more empathic, and difficult to ignore.

Workshop at Creative Company Conference STBY will facilitate a workshop at the upcoming Creative Company...
Adopting rigor in Service Design research Bas co-authored the paper "Thinking and Doing Ethnography in Service...
Next Service Design Network conference in Berlin Bas was invited to sit on the Programme Board of...

Change: moving on to the next level

Geke — Mon, 27 Jul 2009 12:05:31 +0000

Keynote presentation by Geke van Dijk at the CHI Nederland conference in Leiden (11 June 2009). (PDF 4,6 Mb)

The presentation has also been recorded on video and can be viewed on Vimeo.

Presentation at Emerce E-Day Geke van Dijk and Julia Leihener (Creation Center Deutche Telekom)...
Keynote and workshop at Co-Design Live Bas has been invited to speak at the Co-Design Live...
Service Design workshop in Cambridge Geke participated in a workshop on Service Design at the...