STBY » Bas Raijmakers

Service Design En Espanol

Luke — Thu, 17 Jun 2010 08:31:40 +0000

Members of STBY’s core team have already had an extensive array of articles relating to service design published in both English and Dutch. This week saw a first however, with the publication of a Spanish language book featuring a chapter from STBY’s Creative Director, Bas Raijmakers.

Bas’ chapter is based on a recent project conducted by STBY which looked at the provision of care services for elderly people. Specifically, Bas addresses the question of how service design can help care organisations adapt their approaches to cope with an ageing population; STBY recently worked with Zuidzorg in the Netherlands to explore the barriers that currently prevent people from accessing care services remotely, as this is one way in which high quality care and support can be provided for large numbers of people.

Publishing articles such as this are one way in which STBY are contributing to the ongoing development of service design theory. Reflecting on what makes each project the company conduct’s a success opens up the nuances of service design methodology to peer review. As the body of literature accompanying the field continues to grow, so does practice in the field become increasingly refined.

Service Design Talks 20/1 On 20 January we will be getting together again to...
Remote services for older people For a consortium of public sector organisations in The Netherlands...
Service Design Thinks Amsterdam Please come along for another evening of presentations and debate...

How sticky research drives Service Design

Bas Raijmakers — Wed, 28 Oct 2009 23:03:24 +0000

At the 2009 Service Design Network conference in Madeira, Bas presented a paper with Andreas Sommerwerk of Deutsche Telekom AG. The title is “How sticky research drives service design,” and the paper was also written by Indri Tulusan of Spur and Julia Leihener, co-director with Andreas of the Creation Center in Berlin. The paper tells the story of how we used little movies throughout a design process for new concepts that enhance community interaction on mobile phones. (PDF, 3.6 Mb)

STBY presents at SDN conference 2009 Together with Andreas Sommerwerk (Deutsche Telekom AG) Bas presented the...
Adopting rigor in Service Design research Bas co-authored the paper "Thinking and Doing Ethnography in Service...
Presentation at Emerce E-Day Geke van Dijk and Julia Leihener (Creation Center Deutche Telekom)...

Trackrecord 1993-2003

STBY — Fri, 01 Aug 2003 11:44:35 +0000

The founders of STBY, Geke van Dijk and Bas Raijmakers, have been active in the field of interactive media and technology from the early days of public internet access in Europe. Since 1993 we have been involved in the emerging internet industry and have conducted many research and consultancy projects. As managing directors of ACS-i media research & projects (1993-2000) and of Lost Boys content and usability (2000-2003) we were responsible for the development and execution of all consumer research and copy consultancy.

Clients 2000-2003
Consumer research for: ING bank, Volkswagen, Corus, PCM publishers, Wolters Kluwer publishers, Ministry of Internal Affairs, Ministry of Social Affairs and Employment, National Tax Office, VPRO television, STER, Chello, XS4all, Wanadoo, Boodschappenlijn, Recipeweb, Mentos, Sterpolis.
Copy consultancy for: Unilever, Volkwagen, BBC, Heineken, Dommelsch, CMG, Technical University Delft, University of Amsterdam, Nationale Nederlanden, Wolters Kluwer publishers, Planet Internet, Stageholding, KNMI, DSM.

Clients 1993 – 2000
Consumer research for: Philips, KLM, KPN, Ericsson, Oce, Grolsch, FBTO, Sociale Verzekeringsbank, VSNU, Nuffic, Vitae, Aids Fonds, Scripta Nova.
Copy consultancy for: Postbank, ING Bank, Intel, Libertel, MSD, Unisource, @Home, Foxy Fashion, Autolease Holland, Edon, GAK, Rijkswaterstaat.

Some examples of pionering and ground-breaking projects we co-developed:

Kids Planet: The first large-scale kids-only website in The Netherlands offering news and background stories. We were responsible for both the consumer research and the copy concept. Developed for Planet Internet, in collaboration with Ozlo. (2001)

Towards a user-friendly web: The first conference on usability research in The Netherlands, featuring Jakob Nielsen, Donald Norman, Ben Schneidermann, Brenda Laurel and Bruce ‘Tog’ Tognazzini. Initiated by us and organised in collaboration with Van Dusseldorp ## partners and the magazine EMERCE. (2000)

Netpanel: Development of the first online user panel in the Netherlands, initiated and developed in collaboration with Ruigrok MC. (1997)

Co-NEXUS: EU-funded 2-year R##D project to develop a digital classroom assistant, part of the I3 (Intelligent Information Interfaces) network. Developed in collaboration with public library of Turnhout (Belgium).(1996)

Doors of Perception: Co-ordination of the fourth international conference on design, technology and society for the Netherlands Design Institute. (1996)

Postbank Online: The first Dutch bank with a website for extensive product information and online banking facilities. We were responsible for the content structure and copy concept. Developed in close collaboration with Netcast and EuroRSCG. (1996)

Philips Vision of the Future: Global online research combining focus groups in chat rooms, surveys and sorting methods on electronic devices people might use in their daily life in 2005. (1995)

TADDIV (Trial And Discuss with Digital Interactive Video): Coordination of experimental media education with teenagers editing digital video images of prime time TV to tell about their own lives. (1995)

World Series on Culture and Technology: Co-ordination of international series of lectures on how technology influences our culture. In co-operation with McLuhan Institute (Toronto), Technical University of Delft and Design Institute (Amsterdam). Speakers and audience were located at the participating institutes and discussed the themes via videoconferencing. (1995)

De Digitale Stad (Digital City Amsterdam): Member of founding committee for the first public online platform in the Netherlands. (1994)

Next Five Minutes: Member of organising committee of the first International conference on tactical media (Internet, TV, radio, print). (1993)

ENMCS (European Network for Media and Cultural Studies): Coordination of two readers with proceedings of the annual seminars and initiative to set up the first online environment for support of this academic community. (1992)

Call for papers on Service Design The academic journal Behaviour and Information Technology has accepted to...