.. working on the cross roads of industry and academia, with an extensive background in both.

Projects filtered by Service contexts: Business strategy

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Leiden University

To prepare a successful open day event for future students, the University of Leiden wanted to explore the expectations and information needs of high school students. Together with three young …

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Elsevier Open Innovation

For the international academic publisher Elsevier we conducted a lead user research and organised a series of innovation workshops. The lead user research in both the UK and The Netherlands …

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Heartlands Inclusive Design review

For the Kerrier District Council in Pool, Cornwall we conducted an inclusive design review. They had recently completed the masterplan stage of a large-scale and complex urban regeneration project, and …

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FORUM

For the Dutch Institute for Multicultural Development FORUM, a highly acclaimed knowledge base on diversity, we have completed a two-step research project informing the evaluation and innovation of their service …

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(Un)common Ground

(Un)common Ground is an international research network exploring the practice of creative, cross-sector collaborations. Case studies of state-of-the-art projects on the crossroads of design, technology, business, science, arts and education …

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Design Documentaries

Design documentaries are a new, visual way of bringing everyday life into design processes, as a source of inspiration. This method is used in the early stages of design processes, …

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Travel stories

STBY has recently completed a long-term research on the use of travel related e-services. The main question was how consumers choose between using online and offline channels. The results show …

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Smart textiles

For the conference How Smart Are We?, organised by Design Plus in London, STBY produced two design documentaires and creative workshops on the themes Drift and Swim. The first theme …

Ethnography in industry

In collaboration with the People and Practices Group from Intel, STBY organised and moderated a workshop on the use of ethnographic research practices within companies. A wide range of researchers …