What do people care about in terms of mobility, and what do they want from a petrol station? STBY were recently contacted by a big international car brand who wanted …
Projects filtered by Service contexts: Business strategy
Stakeholder Research in Food & Retail for Ahold
In collaboration with LBi Lost Boys, STBY recently conducted a stakeholder research for Ahold, the international retailing group that owns large consumer brands such as Albert Heijn, Etos, Stop&Shop and …
Videos to Inform and Inspire: Helping Novo Nordisk Design for Diabetes
STBY have recently completed a project with the Danish pharmaceutical company Novo Nordisk. We were asked to put a …
Living Sustainably: Exploring Ways Panasonic Can Support Green Living
How can people in the U.S. live a sustainable lifestyle? That’s the question STBY recently tried to …
Working with Reach to bring cross-cultural research to Cisco
STBY’s latest project involved working with partners from the Reach Network to compile a report …
Services to support complex decision making
In collaboration with Broca & Wernicke, STBY investigated the complex decision making processes within hospitals on the application of surgical treatments. We interviewed people throughout the organisation, from surgeons to …
Design Research at the Design Academy
STBY was asked by the Design Academy in Eindhoven to prepare and facilitate a workshop on Design Research. There are several excellent examples of work in this area within the …
Creative methods for community involvement
Our contribution to the Heartlands project inspired a group of community regeneration officers of Kerrier District Council to invite us to share our knowledge and experience on ways to involve …
Egmont Innovation Bootcamp
During a three-day workshop in Copenhagen for Egmont Publishers, we advised and trained 30 of their international Innovation Managers on how to use consumer research as input for their service …
Leiden University
To prepare a successful open day event for future students, the University of Leiden wanted to explore the expectations and information needs of high school students. Together with three young …