In collaboration with LBi Lost Boys, STBY recently conducted a stakeholder research for Ahold, the international retailing group that owns large consumer brands such as Albert Heijn, Etos, Stop&Shop and …
Projects filtered by Methods used: Personas
Personas to inform and inspire service innovation
In a follow-up project to the early explorations in 2009, STBY was asked to develop a series of personas for Southern Water. Again, we worked closely together with the Design …
Service design for utilities
In close collaboration with the Design Council we worked on a service design scoping study for a water company. Our task in this multi-stranded project was to generate consumer insights …
Egmont Innovation Bootcamp
During a three-day workshop in Copenhagen for Egmont Publishers, we advised and trained 30 of their international Innovation Managers on how to use consumer research as input for their service …
CBBC cross-media consumption
Together with London-based innovation consultancy Radarstation, we worked on an ethnographic research for CBBC, exploring the cross-platform media consumption of 7 and 8 year old children. We used highly visual …