STBY

Luke Kelly

Karien — Mon, 01 Mar 2010 13:51:36 +0000

Luke’s background is in Politics, having graduated with a Masters in Politics and the Mass Media from the University of Liverpool. After spending a year living in Shanghai, Luke came to Amsterdam in order to learn more about the ethnographic research techniques developed by STBY. He’s provided copywriting support for a number of the English language projects conducted by the team, and also took the editorial lead on the first issue of the STBY magazine.

Support services for independent living For a consortium of organisations in The Netherlands (primary health...
Design for society To celebrate its 15th anniversary, The Waag Society in Amsterdam...

Ré Dubhthaigh

Karien — Mon, 01 Mar 2010 10:11:49 +0000

Radarstation is a design-led management consultancy that helps executives and operatives in organisations understand the changing needs and desires of their customers and use this insight to help them transform their businesses.

Operating between strategic decision-making and operational implementation, Radarstation unlocks potential by placing the customer at the heart of the organisation – of its culture, its thinking, its processes and services.

Services to support complex decision making In collaboration with Broca & Wernicke, STBY investigated the complex...
Innovation Lecture 2009 On 8 December Geke was one of the round-table moderators...
Bram Appelman After studying Communication Science and History, Bram worked in the...

Marie de Vos

Karien — Mon, 22 Feb 2010 12:03:47 +0000

Marie has a background in research; she studied Cognitive psychology at Maastricht University and worked there as a “student assistant” helping with research done at the university. After passing her Bachelor degree she applied to the “Mediatechnology” master in Leiden. She realised there that there are many other ways of doing research instead of the formal ones she learnt in Maastricht. Coming closer towards finishing her master, Marie realised she missed experience in corporate life. While volunteering at the “CHI conference” in Leiden she attended at a lecture of Geke van Dijk. She got interested and decided to apply as an intern at STBY.

Since the 1st of februari 2010, Marie works at STBY and is involved in some of the researches done by the Amsterdam office.

No related posts.

Service Design Thinks Amsterdam

Geke — Fri, 19 Feb 2010 10:08:02 +0000

The first Service Design Thinks event in Amsterdam on 18 February was a great succes. The beautiful room, generously offered to us by the Waag Society, was packed with people from various backgrounds (agencies, clients, academia).

We started the session with brief presentations by Arne van Oosterom (DesignThinkers), Joost Holthuis (EdenSpiekermann), Marcel Zwiers (31Volts), Bas Raijmakers (STBY) and Dick van Dijk (Waag Society). They talked about issues they encounter in their current practice as a service designer. Some of these issues touched on methodology, others on client relationships or the evolution of the role of a service designer in subsequent stages of service design projects. The discussions after each presentation and at the end of the session were very lively.

It is clear that these kind of sessions are very welcome. We discussed the option that more people in the network can take the initiative to organise Service Design Thinks sessions. It would be great to have one every two months. The location can vary according to who is organising it. It does not have to be in Amsterdam. Rotterdam and Amersfoort were mentioned as well. Great!

Design for society To celebrate its 15th anniversary, The Waag Society in Amsterdam...
Launch AMSI – Amsterdam Centre for Service Innovation On 3 September an ambitious new centre for Service Innovation...
Service Design drinks in Amsterdam Motivated by last month's success of the Service Design drinks...

Laura Pandelle

Karien — Wed, 17 Feb 2010 15:36:35 +0000

Laura is a talented and very committed design student at ENSCI-les Ateliers in Paris. She worked with us on various projects as a design researcher. She has assisted the UK research team with tasks varying from data collection, documentation, analysis and delivery of the results. Her objective with the internship is to deepen her knowledge of service design and to develop her skills as a design researcher.

Global Design Research Being known as a world-class specialist in Design Research, many...

Guest lectures at Business Schools

Geke — Wed, 17 Feb 2010 10:15:12 +0000

Geke van Dijk has been invited to give guest lectures at executive seminars in two different Business Schools. On 8 February she spoke at the Tias Nimbas Business School (University of Tilburg, NL) in the executive master course on Marketing Management. On 3 March she will speak at Cranfield University (UK) as part of the Industry Day on Product Services Systems Research. On both occassions the topic is to show and discuss how customer insights can inform service innovation strategy and multichannel management.

Invited talk at Service Systems Forum in Cambridge Geke van Dijk was invited to speak on Service design...
Launch AMSI – Amsterdam Centre for Service Innovation On 3 September an ambitious new centre for Service Innovation...
Training in Design Documentaries As part of the Executive Master Course in Information Management...

New website Service Design Netwerk Nederland

Geke — Mon, 15 Feb 2010 10:28:36 +0000

We finally managed to sit down together for a day and compile a coherent website for the Dutch Service Design Network. The design had been prepared by EdenSpiekermann for a while already, but we were all too busy on projects to get the content sorted. We are pleased to have made a good start now. The site has links to many other resources on Service Design. This was a joint effort by 31Volts, EdenSpiekermann and STBY, but it is meant to be a shared platform for the wider network. Let us know if you have any further suggestions on news/activities that should be announced here.

Service Design Thinks Amsterdam The first Service Design Thinks event on 18 February was...
Service Design Reading Circle On Tuesday 8 September the Service Design Reading Circle will...
Next Service Design Network conference in Berlin Bas was invited to sit on the Programme Board of...

STBY team

Bas Raijmakers — Wed, 03 Feb 2010 11:01:47 +0000

STBY has a small and highly specialised team of senior researchers and consultants. We have extensive experience with research, strategy, design and project management. We are used to working in multi-disciplinary teams with agile project approaches.

Our core team:

Bas Raijmakers
Creative director

Geke van Dijk
Strategy director

Karien Stroucken
Research manager

Laura Pandelle
Intern London

Marie de Vos
Intern Amsterdam

Luke Kelly
Intern London

Our associates:

In our London and Amsterdam offices we frequently work together with associates who bring their own expertise to the team. These are all people and companies we have worked with over the years. We have built up a solid basis for smooth collaboration and the delivery of high quality of output towards our clients.

Ré Dubhthaigh
Radarstation, UK

Anab Jain
Superflux, UK
Design Research

Bram Appelman
Werkblik, NL
Design Research

Marjolein de Vink
NL
Design Research

Froukje Sleeswijk Visser
Contextqueen, NL
Design Research

Willem Pijffers
Broca & Wernicke, NL
Communication and Branding

Emilie Randoe
Randoe Verander- management, NL
Change Management

Sanne Hettema
Spunk, NL
Youth Research

Inez Piso
Spunk, NL
Youth Research

Tjebbe Tjebbes
Spunk, NL
Youth Research

Oliver Gyr
OG&H, UK
Business Development

Our wider network of freelancers:

In very busy periods, or when clients require an expertise outside the scope of our core team and associates, we may complement our project teams with freelancers. We have a wide network of excellent and experienced freelancers in both UK and NL. Freelance staff always works from our offices and under our supervision. We have sufficient infrastructure in place to garantee smooth and agile operations, and of course exclusive access to data from specific clients.

Spunk // STBY For research focused on issues regarding young people in The...
Global Innovation Group For clients who are looking for full service innovation projects,...
Reach: Global Design Research Network Reach is an network of highly skilled and experienced companies...

Reach: Global Design Research Network

Bas Raijmakers — Wed, 03 Feb 2010 05:45:53 +0000

Reach is a network of highly skilled and experienced companies around the world with a deep expertise in design research. Our experience in both design and customer research enables us to seamlessly integrate our research activities in design and innovation processes. Working closely together, we offer our clients design-led customer research on a global scale. STBY is a founder partner of this network.

The work of Reach informs and inspires design and innovation processes by creating rich insights about customers. We use these insights to generate new ideas for products and services. Understanding customers’ needs and dreams, and how they are using products and services provides a crucial starting point for innovation.

See the Reach website for more information on our how we work and who we are: www.globaldesignresearch.com

Partners in the network:
- Brazil: KP
- China: Apogee
- Denmark: Antropologerne
- France: IDSL
- India: Experience Design Lab
- Japan: Spur
- Spain and Hungary: Fuelfor
- UK and The Netherlands: STBY
- USA: Portigal Consulting

Each partner in the network brings years of experience in research and consulting for large corporate clients. Our backgrounds include computer science, engineering, cultural studies, social science, interaction design, industrial design and product design. Over the years we have collaborated together in various settings.

Reach Team:

Bas

Dan

Daniel

Geke

Giovanni

Indri

Kleber

Laszlo

Lesh

Rikke

Steve

Global Design Research network As part of the global design research network Reach we...
Global Design Research Being known as a world-class specialist in Design Research, many...
Global Innovation Group For clients who are looking for full service innovation projects,...

Global Innovation Group

Bas Raijmakers — Tue, 02 Feb 2010 08:46:05 +0000

For clients who are looking for full service innovation projects, including research, concept development and business strategy, we have initiated a partnership with world class international consultants from Radarstation (London and Copenhagen) and EDG (London and Palo Alto). As the Global Innovation Group we offer an integrated and complete cycle of strategic and creative explorations and concept development. We work closely together with the project team from the client side in an open and collaborative process.

See www.stbyblogs.eu/gig for more detailed information on the partners in the Global Innovation Group and some examples of the projects we have worked on.

Global Innovation Group Team:

Toke Barter
Creative director

Oli

Jasper

Lisa

Lazlo

Herman

Bas

Geke

Reach: Global Design Research Network Reach is an network of highly skilled and experienced companies...
Global Design Research network As part of the global design research network Reach we...
Spunk // STBY For research focused on issues regarding young people in The...