STBY

Video installation at EPIC in Tokyo

Bas Raijmakers — Sun, 29 Aug 2010 15:00:22 +0000

Bas and Geke present their latest video work, for the first time in the format of a video installation. We show four films that were made as part of the Belonging & Belongings research project STBY has set up with Daijiro Mizuno of Kyoto University of Art and Design. The films are about how people present themselves online and offline, create their identity on the street as well as in the virtual world. It builds on work we have done in Japan and the UK, observing people in the streets and at home, and conversations with them about their online presence and the things they wear and own. The installation format is an attempt at opening up video ethnography to larger groups in companies where employees need to learn about the customers of that company. Having a small exhibition in one of the areas where employees spend time or pass regularly, such as an atrium or coffee corner might be a great way to introduce design research to a wider group of people. If you would like to have an installation like that inn your own company, talk to us!

Lovely video! We went to the BFI this weekend for the onedotzero...
Get a discount for Creative Company Conference on 14 Sep through STBY! The programme of Creative Company Conference (CCC) is now complete,...
Presentation at Emerce E-Day Geke van Dijk and Julia Leihener (Creation Center Deutche Telekom)...

Get a discount for Creative Company Conference on 14 Sep through STBY!

Bas Raijmakers — Tue, 24 Aug 2010 09:52:06 +0000

The programme of Creative Company Conference (CCC) is now complete, and looks great for people who want to learn more about service design and design thinking. Specifically you’ll learn how service design and design thinking can help your company or organisation to become more competitive, efficient and above all loved by your customers.

You can get a 50 euro discount on your ticket if you use this link.

On the programme are speakers like Oliver King of service design agency Engine in London and Arne van Oosterom of Design Thinkers. Bas Raijmakers and Froukje Sleeswijk Visser of STBY will do a workshop on how you can include the people who will use the services you design in the creation process, to make sure that what you make will be valuable to them.

As a member of the audience CCC will offer you many opportunities to participate, so get ready for an active conference!

Workshop at Creative Company Conference STBY will facilitate a workshop at the upcoming Creative Company...
Next Service Design Network conference in Berlin Bas was invited to sit on the Programme Board of...
STBY presents at SDN conference 2009 Together with Andreas Sommerwerk (Deutsche Telekom AG) Bas presented the...

Routing Around: Working with Cisco to discover what people want technology to look like

Luke — Wed, 11 Aug 2010 16:37:31 +0000

What should a router look like? That was the question STBY were recently asked by Cisco, who commissioned a project examining consumer attitudes towards the design and colour of their routers.

STBY designed a project that would deliver in-depth insights across two markets: the UK, and the Netherlands. They recruited participants from a wide range of backgrounds, each of whom were asked to compile an in-depth multimedia report on where their router ‘lived’ in their home. The insights this delivered were then focused and expanded upon via an in-depth interview conducted with a STBY researcher.

The result was a vivid, evocative report covering every aspect of how people viewed their router. This formed the basis for a workshop conducted with a Cisco design team, in which STBY and Cisco collaboratively explored the potential implications for future router designs.

Remote services for older people For a consortium of public sector organisations in The Netherlands...
Helping parents to advise and support Building on the results of a previous study, STBY were...
Personas to inform and inspire service innovation In a follow-up project to the early explorations in 2009,...

Luke — Wed, 11 Aug 2010 14:26:34 +0000

STBY have designed research projects for an extensive list of high-profile, multinational clients, working within a wide variety of sectors. Whether we’re working with leading universities, healthcare providers, entertainment companies or multinationals however, our approach remains focused on building effective, long-term relationships.

We often perform several projects for the same client, with our relationship extending over several years. We don’t just conduct service design projects, we help companies use the materials we deliver by running workshops and user labs with teams from all over the organisation. When service providers want to re-orientate their internal research around service design principles then we help with that too, whether its training staff, changing the company culture, or helping to find new methods to engage and interact with customers.

Design Research for Service Innovation Our creative research projects connect service providers with the lives...
Aligning propositions: How video helps Nokia to match services to customer needs Nokia commissioned STBY to work together on a series of...
Service Design workshop in Cambridge Geke participated in a workshop on Service Design at the...

Aligning propositions: How video helps Nokia to match services to customer needs

Luke — Tue, 10 Aug 2010 11:43:12 +0000

STBY have worked with Nokia on a series of projects enabling them to gradually align their research and development processes around principles of design research. The latest of these saw STBY prepare and facilitate a collaborative alignment workshop focused on the consumer solutions videos produced by STBY for Nokia in early 2010. The purpose of the 3-day workshop was to help staff from various departments learn how the videos can be used to build empathy with consumers, and ‘road-test’ concepts and services currently in development.

In order to maximise the number of staff that could attend and benefit from the workshop it was held simultaneously across three locations: Helsinki, Copenhagen, and London. Video conferencing allowed the teams in each city to stay in contact and share insights, whilst STBY researchers acted as moderators in London and Helsinki in order to guide the participants through the pre-arranged programme for each day.

This project is indicative of the long-term partnerships STBY have been able to form with several clients. Each project conducted provides the foundation for further collaborations, with these gradually transitioning towards helping companies like Nokia conduct and reflect upon their own service design projects.

Remote services for older people For a consortium of public sector organisations in The Netherlands...
Services to support complex decision making In collaboration with Broca & Wernicke, STBY investigated the complex...
Design Research for Service Innovation Our creative research projects connect service providers with the lives...

STBY London

Geke — Tue, 03 Aug 2010 12:01:51 +0000

In London we are based in the vibrant area of Spitalfields Market. Just a short walk from Liverpool Street Station, and on the brink of Shoreditch.

Our address:

Studio 25 London Fruit and Wool Exchange

Brushfield Street, London E1 6AA, United Kingdom

Tel. 00 44 20 73 77 59 08

To make your journey easy, here is a map and a description of an convenient route

to get to our office.

Get in touch

Please contact Geke van Dijk for further information, or to discuss your ideas for new design research projects.

geke@stby.eu (or +44 77 99 05 06 77)

STBY Amsterdam In Amsterdam we are based in a dynamic hub for...
Get in touch Don’t hesitate to contact us if you would like further...

Design Research for Service Innovation

Geke — Tue, 03 Aug 2010 10:59:58 +0000

Our creative research projects connect service providers with the lives and experiences of their customers. This helps our clients to innovate their service offering, making it more valuable for both their customers and business. Our projects generate rich and visually illustrated research materials that bring real people into the heart of design and innovation processes.

How do we do this? By designing a bespoke project for each situation and environment we’re asked to research. We use a wide range of tools that allow us to consistently deliver intimate and resonant insights.

We might use film, making a series of short documentaries that explore and document the lives and interests of particular people. We might use a series of in-depth interviews as the basis for developing personas, clustering together the themes we uncover into easily recognisable groups. Or we might run a user-lab or workshop, inviting people to attend our studio in order to explore new service concepts via a range of interactive exercises.

What we don’t do is reduce people’s lives down to surveys or questionnaires. We prefer to deliver materials that are engaging, and present insights into people’s everyday lives that truly get to the heart of what defines an experience. We don’t think traditional market-research is capable of doing this, nor do we believe that research should take place in isolation of the overall design and implementation process.

In fact, our projects often involve providing guidance to service providers and design teams who want to use the results to inform and inspire their innovation processes. We’ve established long-term relationships with a number of clients, and we’ve helped some of them reorientate their research activities around the service design principles we incorporate into our work. These partnerships have in many instances extended over multiple projects; we don’t just deliver results, we build relationships and provide expertise and support in the long-term.

We aim to deliver a holistic solution that generates insights, provokes innovation, and assists implementation. Each of these stages is crucial in ensuring that services are connected with the lives of the people using them.

Personas to inform and inspire service innovation In a follow-up project to the early explorations in 2009,...
Service Experience Lab Immerse yourself in the service experiences of your customers and...
Innovation Lecture 2009 On 8 December Geke was one of the round-table moderators...

STBY Amsterdam

Geke — Mon, 02 Aug 2010 12:14:10 +0000

In Amsterdam we are based in a dynamic hub for the creative industries right in the centre of town, with a lovely view on both the canals and the ongoing work on the new metro line.

Our address:
Studio 2.17 Duintjer CS Gebouw
Vijzelstraat 72, 1017 HL Amsterdam, The Netherlands
Tel. 00 31 20 620 40 40

To make your journey easy, here is a map and a description of an convenient route to get to our office.

Get in touch

Please contact Geke van Dijk for further information, or to discuss your ideas for new design research projects.

geke@stby.eu (or +31 6 29 02 89 81)

STBY London In London we are based in the vibrant area of...
Get in touch Don’t hesitate to contact us if you would like further...
Service Design Thinks Amsterdam Please come along for another evening of presentations and debate...

Get in touch

Geke — Sun, 01 Aug 2010 12:17:10 +0000

Don’t hesitate to contact us if you would like further information, or want to discuss ideas for new projects! Please get in touch with Geke van Dijk (geke@stby.eu). STBY Amsterdam In Amsterdam we are based in a dynamic hub for... STBY London In London we are based in the vibrant area of...

STBY Amsterdam In Amsterdam we are based in a dynamic hub for...
STBY London In London we are based in the vibrant area of...

Design research in Brazil

Bas Raijmakers — Thu, 15 Jul 2010 11:06:53 +0000

Geke and Bas are now almost a week in Brazil, travelling across the country visiting friends at our partner company Feel the Future and elsewhere. The vibe in Brazil is different from Europe we feel, in that their is a clear understanding here that the economy needs innovation to spur its growth, and that design has to play a vital role in that growth. In Europe we are more focused on repair at the moment it seems which makes the mood a bit defensive. Companies like Feel The Future, our Brazilian Reach partner, but also architectural practices we visited, show there is a real understanding that design can do much more than just make things. It can help change things by playing a strategic role in innovation.

Brazil seems to be at a tipping point regarding the role design plays in society and the economy. There is a real understanding that it makes a lot of sense to bring different disciplines, such as business people, engineers, marketers, social researchers, architecture and all kinds of designers, together to spur innovation. But at the same time there is not a real understanding nor practical experience of how they would collaborate and make innovation happen. This is where Design Thinking and Service Design come in, and companies like Feel The Future can make a real difference by simply doing these things with brave clients who want to experiment with new ways of working. Good luck to them!

Tonight we will be speaking at N2010 in Curitiba where 5000 (!) design students from all over Brazil have gathered to workshop, discuss and celebrate design as a tool to move their society and economy forward. This is an impressive initiative from students themselves, that we would love to see happen in Europe too. Superfriendly as the Brazilians we meet are, they immediately offered to help if Europeans would take such an initiative. Any students who want to take them up on that offer?

Presentation at N2010 in Brazil STBY Co-founder and Strategy Director Bas Raijmakers will be in...
Presentation at ‘Creatie van Waarde’ On 28 June Bas Raijmakers presented two case studies of...
Reach: Global Design Research Network Reach is an network of highly skilled and experienced companies...