Can a robot become your best friend?

There is no escape: our futures will be more and more digitalised. What position are you taking towards the fast growing digital world we live in? While technology seems to be something we can’t escape from, we are able to re-think our position towards it. The role of technology in our lives is food for thought – and that is why STBY participated in a Digital Detox.

The Digital Detox workshop

In this workshop, hosted by artists Ruben Baart and Roos Groothuizen, we were triggered to take a different look at the digital world. At STBY we tend to embrace technical and digital developments, since they give us lots of possibilities in conducting research. However, we also think it is important to critically reflect on how we use our digital devices. Baart and Groothuizen are artists in residence at Spring House, the workspace of STBY in Amsterdam. With their work, they aim to promote…

GOOD ’19 is coming to London again!

As the founder and partner of REACH network, STBY is happy to announce that following on the success of previous related events around the world, GOOD is coming to London again! This 1-day conference will take place on 27 June 2019.  Registration opens soon.

GOOD = Great Outdoors of Design

GOOD conferences bring together design researchers from around the world to share experiences and jointly reflect on organisations, economies and societies in transition, in relation to the strategic roles design researchers play in making these changes happen. More and more organisations engage design researchers to help them transform from being internally focused to interacting more collaboratively and sustainably with the outside world. Human-centered, ethnographic research and design-driven service innovation play an important role in this transformation, encapsulating…

Combining digital and physical diary methods

Recently we carried out a study with a mix of three of the most used and recognised qualitative methods: a diary study,  in-depth interviews, and co-creation workshops. The rationale for this blended research method was to use the diary study to warm up participants to the research topic, followed by a two-hour deep dive interview at their home, and culminating in a creative group session where the participants could jointly contribute to future-oriented speculations.

The two-week diary study set the tone of the research project and acted as an introduction to the study for each participant. As the study explored experiences and reflections on personal topics such as sleep, stress and wellbeing, the participants benefitted from a slow lead up that triggered their observations and thoughts. We aimed to keep the diary study conversational in order to encourage and stimulate…

Human scale and potential

Every year STBY attent the Service Design Global Conference with great interest. At this annually organised conference, lots of new service design insights, projects and tools are shared. Also this year STBY learned from our colleagues from around the world. Some of the topics discussed during the conference are very close to key subjects that STBY is currently experimenting with – such as system design, automation and peer learning. 

The bigger role of service design
Throughout the conference there was a great emphasis on the importance of putting people at the centre of service design and system design. Lorna Ross, Group Director at Fjord, made the first statement about this. She gave the opening keynote about the complexity of the human relationship with technology. Something that designers have to take into consideration because service design isn’t just…

When design research meets Alibaba

Last October the Van Abbemuseum in Eindhoven launched a new exhibition called ‘GEO-DESIGN: Alibaba. From here to your home’. This exhibition is an investigation that traces the nebulous outlines of one of the largest e-commerce giants in the world, Alibaba Group, founded in 1999 by Jack Ma, currently the richest man in China. The exhibition is developed within the framework of an ongoing collaboration between the museum and Design Academy Eindhoven.

Before entering the exhibition, the topic of Chinese e-commerce felt far away, almost a strange choice for an exhibition during Dutch Design Week. However, after seeing all the exhibits and having been immersed in so many different aspects of this enormous company, a new thought resonated: this is the power of design research. To make what seems complex, abstract and remote more tangible and understandable, while not…

Joining forces towards climate action

In order to create a cleaner and greener world we have to join forces and collectively come up with new ideas and solutions. That is why it is important to STBY to engage in sustainable projects and organise co-creation sessions focussing on climate action. An example of such an event is the Spring House Climate Summit in Amsterdam we organised in relation to the Clean Energy Challenge of What Design Can Do.

Amsterdams clean energy issues

The Clean Energy Challenge calls on designers and creatives to come up with new and creative ideas to  tackle pressing energy issues in five different cities. Amsterdam is one of them. As the research partner of WDCD, we researched the local energy issues in the five different cities. We found that in Amsterdam there is little space for clean energy infrastructure. Solar panels and other visible interventions are not permitted on historic buildings.…

Prototyping Clean Energy Futures

In a workshop hosted by STBY during the Service Design Days in Barcelona on the 5th and 6th of October 2018, we prototyped ideas for new service concepts in response to the What Design Can Do Clean Energy Challenge.

A New Breed of Design Research Tools

Gone are the days of lugging around clunky recorders, hefty cameras and brick-like hard drives to interviews and observation sites. The design researchers of today need only bring along a smartphone hooked up to a few complementary gadgets and software to capture and save quality audio, video and images.

Unpacking the Journey from Farm to Fork in Nairobi

STBY recently went to Nairobi to work with local design research partners on the preparations for the latest Global Design Challenge on Clean Energy. Through workshops with creatives and energy experts we explored local energy issues and developed a better understanding of the Kenyan perspectives on climate change.

A glance into MyFutures

Imagine you are 80 years old. You think you are nearing the end of your life, so you wind down activities, and live day-to-day. Then you discover that you could live for another 50 years. Suddenly, you have to think about how you will fill that time. Do you feel anxious, or excited?

‘Listening’ to Big Data

Every company will agree that listening to the voice of their customers is highly important. There are obviously multiple ways to do this. A good mix of these approaches is usually the most successful, as they all have their own strengths and weaknesses.

Prototyping Clean Energy Futures

In a workshop hosted by STBY during the Service Design Days in Barcelona on the 5th and 6th of October 2018, we prototyped ideas for new service concepts in response to the What Design Can Do Clean Energy Challenge.

A New Breed of Design Research Tools

Gone are the days of lugging around clunky recorders, hefty cameras and brick-like hard drives to interviews and observation sites. The design researchers of today need only bring along a smartphone hooked up to a few complementary gadgets and software to capture and save quality audio, video and images.

STBY’s Action-packed Autumn

From Service Design Days in Barcelona to a 'Happy Pedestrian' Conference in Amsterdam, STBY has a packed agenda for Autumn. Here's a sweep of what we are up to.  

Unpacking the Journey from Farm to Fork in Nairobi

STBY recently went to Nairobi to work with local design research partners on the preparations for the latest Global Design Challenge on Clean Energy. Through workshops with creatives and energy experts we explored local energy issues and developed a better understanding of the Kenyan perspectives on climate change.

Rigorous documentation: A research superpower

When research activities get going in earnest, a lot is produced. If treated too casually, the mass of audio files and transcripts, flip-overs and mini-posters full of post-its, photos, interview notes and feedback mails can quickly turn into a massive hairball that no-one can unpick.

Where do people fit into the Internet of Things?

There are now more things connected to the internet than the number of people in the world. Many of these devices are inside our home, from Bluetooth speakers to smart coffee machines and fridges. In the future, even our plates and curtains might be hooked up to the internet. The house will then resemble a lab, in which we are the studied subjects. How much alcohol do we drink? How often do we wash our hair, or cut our nails? Are we snacking more than usual? Spending longer in front of the mirror? Maybe the homes of the future will know.

Imagining More Walkable Cities

What does ‘walkability’ mean? Exploring more walkable cities could help us envision streets that can be used and enjoyed by everyone. Much…

What Design Can Do For The Climate

How can designers tackle a problem as complex as climate change? That was the question we were faced with when we partnered with What Design Can Do…