Design Driven Business Innovation course

Following up on the success of our annual master course together with the Business School of the University of Amsterdam, we have the opportunity to again offer an executive course for professionals on Design Driven Business Innovation. The course starts in September 2017, and registration (via UvA website) is open. You can also send us an email of course. Be quick though, as there will be only 20 places available!

Innovation with a design approach
Innovation is a big challenge for many organisations. It touches on different parts and dimensions of a business: services, products, customer experience, customer value, delivery processes, revenue models, etc. One of the recent developments in the field of innovation management is the rise of a design-driven approach to innovation. Designing new products, services, experiences and business models based on deep customer insights and from an outside-in…

Imagining More Walkable Cities

What does ‘walkability’ mean? Exploring more walkable cities could help us envision streets that can be used and enjoyed by everyone. Much has been written about the benefits of walking, but not all cities facilitate it equally well.

We recently got a chance to explore this by hosting a ‘walking workshop’ at the Unusual Suspects Festival, which aims to bring together an unusual mix of voices and audience together to share experiences and challenge each other to think differently.

The aim of the workshop was to help us imagine more walkable streets. This was an opportunity to collect stories and understand how we inhabit and move around public spaces. In pairs, participants were given a map with their appointed tour and an activity pack of prompts and tasks to complete along their journey.

Our workshop explorers triumphantly returned with observations, photos and sketches, ready to visualise…

Stones and software: a design dilemma of smart wearables

The development of wearables is continuing apace. Established luxury and tech brands, newcomers, startups, have all begun creating serious offerings. Consumers can already choose from a range of products, from wristbands to watches to rings and other kinds of devices.

Expectations

Consumers’ expectations seem to fall into two categories: smart and pretty. 

‘Smarter’ means that just raw data is not enough any more. We seem to expect recommendations or a program tailored to the individual. Even simple data like numbers of steps needs to be interpreted and can mean very different things, depending on what a person’s goals are. So customisation as well as contextual data analysis are important areas of development.

‘Prettier’ wearables prioritise fashion,  and are being created by fashion brands mainly in the form of hybrid rings, watches and …

36-hour Design Jam for the WDCD Climate Action Challenge

On May 23, What Design Can Do launched their Climate Action Challenge along with their partners the IKEA Foundation and the Autodesk Foundation. As research partner for the challenge, we conducted four months of research before crafting the briefs and background information package. We also helped run a live 36-hour Design Jam during What Design Can Do 2017 last week for students and young professionals.

The Climate Action Design Jam was a jam-packed, 36-hour bonanza of brainstorming, ideation, prototyping and pitching. The goal of the jam was to come up with ideas for designs that could be submitted to this year’s Climate Action Challenge. Over four workshops spread across two days, a total of 16 experts coached students and young professionals on: how to approach the problem of climate change adaptation; how to brainstorm effectively; why you should prototype; and how to pitch and …

Streetlab – conflict of interest or celebration of diversity?

In the past year, we have immersed ourselves in the ways in which Amsterdam’s cyclists and pedestrians experience the streets. Our research was commissioned by various local councils to support innovation projects around the use of public space. In two of the projects (for Stadsdeel West and Stadsdeel Zuid) we focused on the opportunities for improving bike parking in specific areas. In others (for Stadsdeel Zuid and Stadsdeel Centrum) we focused on opportunities for creating more space for pedestrians.

Working on four projects with a similar research question allowed us to develop and improve a customised research method, we called Streetlabs. This method creates a setting for different users to share their ways of using the same environment. We sat around the table with inhabitants, shop owners, visitors, people who work in the streets, and people who work for the city district. Using…

Learning from early masters of public life studies

I was recently involved in service design research to support an initiative that involved potential changes to the client’s staff’s way of working, but also to the design of its program of activities and to part of its interior. 

As we explored the problem, I found myself re-reading the work of seminal thinkers including Jane Jacobs, Jan Gehl, William Whyte, Christopher Alexander, and Kevin Lynch. Their ideas about the relationship between spatial design and human interactivity proved particularly useful, though they date from decades before we and our environment become digitally enhanced and networked in a ‘world-wide-web’.

Their work provided our team with the key to understanding the complex ways in which spatial design, organisational culture and activity impact each other, enabling us to make next steps.

Gehl’s (Life

What Design Can Do For The Climate

How can designers tackle a problem as complex as climate change? That was the question we were faced with when we partnered with What Design Can Do to do the research for their Climate Action Challenge, which launches today, 23 May 2017.

In collaboration with WDCD and their partners the IKEA Foundation and the Autodesk Foundation, STBY did the research, wrote the briefs and put together background information for the Challenge, which is open to students, start-ups and professionals. The winning candidates will receive funding and the chance to go through an acceleration programme to realise their idea.

Climate change is global, it’s local, and it affects every aspect of our lives. It’s the most pressing problem of our time, but it’s so mind-boggling deep and broad that it’s hard to grasp. You can slice it a million ways — looking at how it will cause water shortages, or how refugees…

Participatory Painting: A Design Research Method?

The MEDIATIONS Conference took place at the RCA in London, marking the close of the TRADERS project (short for ‘Training Art and Design Researchers for Participation in Public Space’). TRADERS focused on “enabling an exchange of experiences and knowledge in the field of participation in art and design – particularly within the context of public space.” The conference focused on the role artists and designers can play in empowering the public in the decision making for and co-creation of public spaces.

At STBY, our design research projects don’t always focus on the design of or in public spaces, but our concern is often with empowering the public in co-creation – whether it’s for a future bicycle parking service or wearable device. During the paper presentations on ‘Multivocality, Design & Public Space’ one presentation in particular got me thinking …

How can design help to address violence against women? – Join STBY at What Design Can Do Sao Paulo

The What Design Can Do 2016 conference in São Paulo is coming up on 13-14 December. As the research partner of WDCD, STBY was asked to lead a breakout session exploring violence against women.

We have teamed up with social designers Paula Dib and Renata Costa in São Paulo to design the breakout session because STBY strongly believe in collaborating with local design researchers when working in a context that is not our own. It’s a nice opportunity to work with Paula and Renata again after collaborating with them in London back in 2007.

Designers are mostly known as problem solvers and idea generators. But some problems are so complex and ‘wicked’ that even the best solution-driven designers cannot quickly fire off a viable solution. Design research can help designers dig deeper. Such a complex problem as violence against women needs to be looked at it in a new way. With the help of experts,…

Using Open Data for Design Research

I attended a workshop at the Open Data Institute in Shoreditch, an organisation with the important mission “to connect, equip and inspire people around the world to innovate with data.” My day-long workshop focused on finding and preparing data and got me thinking about how we as design researchers can take advantage of all the data sets publicly available to us across sectors, from healthcare to product design. 

Before diving in to how to make sense of a data set and communicate this to others, we began by looking at the important differences between big data, open data and personal data – and where they overlap. Important to note here is that not all “big data” is ‘open’. Here, open means “anyone can freely access, modify, share and use for any purpose…” (opendefinition.org).   

Two methods: story-first and data-first

When you use data as a source, there are two main …

Design for Europe: Powering Social Innovation

The Design for Europe conference is the main way the European Commission implements its Action Plan for Design-driven Innovation. STBY participated in a session on social innovation, with a presentation about the Refugee Challenge at the What Design Can Do Conference.

The focus of the Refugee Challenge was to see if the period between arriving in a host country and waiting for approval to stay can be improved. STBY’s role was to make sure the design brief would trigger and empower applicants to come up with relevant, realistic and creative ideas for solutions.

A recent survey among all 600 applicants revealed that half of them are still working on further developing their ideas. They are highly committed. The challenge clearly tapped into  a strong urge for designers to be engaged in solving wicked social issues.

The Design for Europe’s website contains a video with an impression…

Service Design Global Conference 2016

On October 27th-28th, service designers from around the world gathered for the 9th Service Design Global Conference in Amsterdam, returning to the city where the very first conference was held back in 2008.

With 650 participants, it was the largest ever SDG conference, reflecting the way in which the industry has both grown and matured over the past few years. Many of the presenters discussed the rewards and difficulties of being embedded within large organisations, as service design shifts from being a ‘fringe’ topic to the core of strategy and operations.

Service design has also spread far beyond its European roots, and it was fascinating to hear how some of its central concepts are being challenged and adapted in other markets and contexts. The idea of a minimum viable product or service (MVP or MVS) did not go down well in the ambitious and competitive culture of the United Arab Emirates, as…

Lead… and let go

In our projects we often help clients to innovate by doing design research together. This usually includes qualitative research and co-creation…

Pushing the Boundaries

The following is an excerpt from our forthcoming publication Viewfinders: Thoughts on Visual Design Research (2016). Visual design research…

Ingredients for innovation

How can you translate the unpredictable, abstract and complex attributes of a innovation process into tools and guidelines, in such a way that…