Our creative research projects connect service providers with the lives and experiences of their customers. This helps our clients to innovate their service offering, making it more valuable for both …
What we do
Service Experience Lab
Immerse yourself in the service experiences of your customers and identify new opportunities for innovation. In a bespoke one-day programme we facilitate an lively encounter between your team and some …
Global Design Research
Being known as a world-class specialist in Design Research, many of our clients have asked us to deliver this kind of research on an international scale. Rather than developing this …
Lead User Discovery Research
Learn from the leading edge of your customers where the most interesting opportunities to improve your service offering are. More and more companies ackowledge that the customer is becoming the …
Open Innovation & Co-Creation workshops
Open innovation is an approach that welcomes the perspective of customers into the innovation process. The exchange of experiences with customers in open innovation workshops can be a very effective …
Qualitative consumer research
In-depth studies that reveal how people use media and technology in their daily lives. The objective for these studies is to explore consumer needs and responses to concepts for new …
Ethnographic studies
By spending time and interacting with potential users of new interactive services, we learn a lot about their habits, preferences, needs and concerns. This knowledge can be crucial for the …
Design documentaries
STBY has developed a unique method to explore and communicate the elusive, inconsistent fabric of everyday life by using video and engaging in a dialogue with the participants in a …
Probe and Diary Studies
Well-designed, surprising and playful materials can prompt participants to report in more lively and surprising …
Scenario & persona development
Successful interactive services are based on scenarios that go beyond just pushing new technology. The …