We are happy to share our latest publication exploring global design research through STBY’s experience alongside our global network and partners.

As the world becomes increasingly global and interconnected, more organisations must take the local and global into account when thinking about strategy and innovation. This sounds straightforward and sensible, but how do enterprises actually identify, conceptualise and design new products and services amidst the forces of globalisation? Pioneers: Thoughts on Global Design Research explores these questions through a collection…

In this article, we explore our approach to enabling empathic conversations in our design research, between researchers and participants and among the wider client and design teams. Using a case study of a recent project exploring patient support networks, we look at the important roles continual contact, engaging interview materials, and visually capturing and communicating play in enabling empathic conversations, that can generate rich, in-depth insights for design.

The full article is available as a PDF here, and as an article on Medium here.

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In this article in Form magazine, Marie de Vos describes the process behind ‘What Design Can Do Challenge’ of February 2016, which asked what design can do for refugees. The refugee crisis certainly belongs to the category of so-called wicked problems, that contain so many unpredictable interdependencies and unknowns that they resist solutions using any single model or traditional sequential approach. She outlines the approach used to deploy the creativity and problem-solving approaches of designers to ensure that they genuinely make a difference to people caught…