Hyper local vs. system thinking
Over the past year STBY has conducted several design research projects for the city of Amsterdam, supporting them with innovation projects around the use of public space.
Plants, protein and plastic: sustainability in food
How do people perceive food in terms of health and sustainability? Where do they get their information about food from, and what do they do with it?
Using service design to create an innovative working culture
STBY was asked to carry out service design research to support an initiative aimed at creating a more future-oriented, open and innovative working culture at the The National Institute for Sound and Vision.
The first 1000 days: design documentaries look through mothers’ eyes
How do mothers monitor the development of their child during its first one thousand days? To answer this broad research question for a multinational FMCG company,…
Making bicycle parking easier and faster
STBY helped the city of Amsterdam and Dutch Rail to make the use of indoor bicycle parking facilities more efficient and convenient through the use of new technology.…
Violence Against Femininity – Can Design Deconstruct Cultural Behaviours?
Violence against women is the quintessential wicked problem: seemingly intractable, culturally specific, and as old as humanity itself. What Design Can Do has…
Global design with local understanding
Millions of people in more than a hundred countries now use Ebay’s sites and apps every day. These visitors represent a myriad of different cultures. Knowing precisely…
What makes a home?
This is the question IKEA and its designers feel they must continually seek an answer to, if they are to succeed in their ambition “to create a better everyday life…
The way forward with smart mobility
Even for brief local journeys, for shopping or work purposes, people often combine walking, cycling or driving, and public transportation like urban rail, or the…
Customer Journeys for Government Communication
STBY was asked to share experiences of working with Customer Journeys at the Academy for Government Communication. This is an initiative organised by the Ministry of General Affairs, and open for all civil servants working on government communication.
Learning about service innovation with STBY
We help clients learn about service design and design research in different ways, depending on the needs and context of the learners. These range from senior-level…
Improving bicycle parking in public space
The city of Amsterdam is famous for her bicycle culture. The relatively small city is easy to cross and there are bicycle lanes all around. However, once arrived on…