.. working on the cross roads of industry and academia, with an extensive background in both.

Projects

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Exploring new service ventures

STBY recently worked on a series of projects focused upon a range of new services ventures currently in development for …

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Working with Reach to bring cross-cultural research to Cisco

STBY’s latest project involved working with partners from the Reach Network to compile a report …

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Testing Telekom’s Service Prototypes

One of the things we do here at STBY is provide long-term support for the development of new services. …

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Aligning propositions: How video helps Nokia to match services to customer needs

Nokia commissioned STBY to work together on a series of projects that enabled them to gradually align their research and development processes around principles of design research. The latest of …

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Routing Around: Working with Cisco to discover what people want technology to look like

What should a router look like? That was the question STBY were recently asked by Cisco…

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Personal storytelling with video

STBY recently produced a series of films for Nokia, documenting the ‘solutions’ people improvise to a range of situations in their everyday lives. These films are to be used in …

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Remote services for older people

For a consortium of public sector organisations in The Netherlands STBY is working on a user-driven innovation proces aiming to develop new remote services that support older people to live …

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Helping parents to advise and support

Building on the results of a previous study, STBY were asked by DUO/IB-Groep in the Netherlands to examine the ways in which parents support their children once they enter …

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Personas to inform and inspire service innovation

In a follow-up project to the early explorations in 2009, STBY was asked to develop a series of personas for Southern Water. Again, we worked closely together with the Design …

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Service Experience Lab on mobile internet

Together with the Creation Centre of T-Labs (part of Deutsche Telekom in Berlin) STBY organised and facilitated a Service Experience Lab in London. In a full day programme product managers …