.. working on the cross roads of industry and academia, with an extensive background in both.

Projects

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Creating design briefs on patient dignity

The Design Council and the Department of Health in the UK have recently initiated a national design challenge ‘Designing for Patient Dignity’. STBY was asked to contribute to the exploratory …

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User-led service opportunities for Sony

In close collaboration with Radarstation, STBY conducted a qualitative consumer research for Sony, exploring opportunities for new service concepts beyond their traditional market.

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Urban Creatives: young and switched on

For Bigga Fish and BANG Radio we set up and managed a youth study in London with an experimental approach. We first trained and coached a panel of 5 young …

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Follow-up study for T-Mobile

Following on a previous study for T-Mobile in April, we worked with the client team again in June to test the ideas for new mobile internet services that were developed …

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Support services for independent living

For a consortium of organisations in The Netherlands (primary health care, housing associations and local government) STBY and Waag Society conducted a study to identify the needs among older people …

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Design Research at the Design Academy

STBY was asked by the Design Academy in Eindhoven to prepare and facilitate a workshop on Design Research. There are several excellent examples of work in this area within the …

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Training in Design Documentaries

As part of the Executive Master Course in Information Management at the University of Amsterdam, Bas Raijmakers coordinated a series of lectures and workshops on Design Documentaries. After an inital …

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Service design for utilities

In close collaboration with the Design Council we worked on a service design scoping study for a water company. Our task in this multi-stranded project was to generate consumer insights …

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Students’ perspective on new university portal

Thoughout the development of the new university portal there are many aspects that benefit from empathic conversations with students. The University of Amsterdam asked STBY to facilitate these conversations.

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Future usage of mobile internet services

Together with designers of T-Mobile who are working on the development of future mobile internet services, we organised an intensive day of concept testing with a mixed group of participants. …