.. working on the cross roads of industry and academia, with an extensive background in both.

Projects

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Are you being served? Collaborations to improve services for train travellers

STBY have recently been working on a large-scale project in The Netherlands showcasing the very best of what Service Design has to offer.

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Mobility, Cars and Refueling Experiences

What do people care about in terms of mobility, and what do they want from a petrol station? STBY were recently contacted by a big international car brand who wanted …

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How to achieve and maintain a healthy lifestyle?

This was a question we addressed in one of our recent projects for a large international consumer brand. What do people consider to be a healthy lifestyle? Are they happy …

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Stakeholder Research in Food & Retail for Ahold

In collaboration with LBi Lost Boys, STBY recently conducted a stakeholder research for Ahold, the international retailing group that owns large consumer brands such as Albert Heijn, Etos, Stop&Shop and …

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Investigating Written Communication: Working With Reach and Nokia to Find Global Common Ground

Do different people in different companies have the same conversations? Is the language people use influenced by context, culture, technology – or even a mixture of all three?

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Creative Conversations: Returning to Heartlands to Inspire New Thinking

STBY recently returned to Heartlands, reprising our role as inclusive design consultants at this large-scale regeneration project in Cornwall.

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Videos to Inform and Inspire: Helping Novo Nordisk Design for Diabetes

STBY have recently completed a project with the Danish pharmaceutical company Novo Nordisk. We were asked to put a …

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Living Sustainably: Exploring Ways Panasonic Can Support Green Living

How can people in the U.S. live a sustainable lifestyle? That’s the question STBY recently tried to …

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Visionary and curious: Exploring Creative Leadership for THNK

To support the development of THNK, the Amsterdam School of Creative Leadership, we have been …

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Service Design Thinking: Helping create the first comprehensive overview of our field

“This is Service Design Thinking”, a book STBY recently collaborated on with Marc Stickdorn and Jakob Schneider, has now been …