The way forward with smart mobility

Even for brief local journeys, for shopping or work purposes, people often combine walking, cycling or driving, and public transportation like urban rail, or the underground or bus. Such multi-modal…

Learning about service innovation with STBY

We help clients learn about service design and design research in different ways, depending on the needs and context of the learners. These range from senior-level courses focusing on strategic…

Improving bicycle parking in public space

The city of Amsterdam is famous for her bicycle culture. The relatively small city is easy to cross and there are bicycle lanes all around. However, once arrived on your destination it is often…

eBay: local understanding and global design

Millions of people in more than a hundred countries now use Ebay’s sites and apps every day. These visitors represent a myriad of different cultures. Knowing precisely how to tailor its user…

What makes a home?

This is the question IKEA and its designers feel they must continually seek an answer to, if they are to succeed in their ambition “to create a better everyday life for the many”. And this question…

From form to forest

RVO, the Netherlands Enterprise Agency (Rijksdienst voor Ondernemend Nederland) asked STBY to help improve their services for organisations that want to request dispensation for building…

Sharing research assets, fast and slow

Working with Google in a series of collaborations using design research to support the creation of new services, we’ve co-developed a valuable approach for how research assets can best be…