Making bicycle parking easier and faster

STBY helped the city of Amsterdam and Dutch Rail to make the use of indoor bicycle parking facilities more efficient and convenient through the use of new technology. This improvement is essential,…

Plants, protein and plastic: sustainability in food

How do people perceive food in terms of health and sustainability? Where do they get their information about food from, and what do they do with it? And how do they perceive so-called ‘new’ proteins, derived from plants instead of animals?

Probing Collectives of Users

Organisations are increasingly developing services for groups of users, such as teams, families, communities, and organisations. Think Spotify, 1Password, Slack etc. How do you research users when they are part of an interconnected collective?

Challenging designers to tackle climate change

How can designers tackle a problem as complex as climate change? That’s the question we’ve been trying to answer this year as the research partner for What Design Can Do’s Climate Action Challenge.

Customer Journeys for Government Communication

STBY recently conducted a workshop on the topic of Customer Journeys for the Academy for Government Communication, an initiative organised by the Ministry of General Affairs that is open for all civil servants...

The way forward with smart mobility

Even for brief local journeys, for shopping or work purposes, people often combine walking, cycling or driving, and public transportation like urban rail, or the underground or bus. Such multi-modal…

Learning about service innovation with STBY

We help clients learn about service design and design research in different ways, depending on the needs and context of the learners. These range from senior-level courses focusing on strategic…

Improving bicycle parking in public space

The city of Amsterdam is famous for her bicycle culture. The relatively small city is easy to cross and there are bicycle lanes all around. However, once arrived on your destination it is often…