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	<title>STBY &#187; STBY</title>
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	<link>http://www.stby.eu</link>
	<description>..design research for service innovation.</description>
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		<title>Emilie Randoe</title>
		<link>http://www.stby.eu/2009/09/28/emilie-randoe/</link>
		<comments>http://www.stby.eu/2009/09/28/emilie-randoe/#comments</comments>
		<pubDate>Mon, 28 Sep 2009 22:07:08 +0000</pubDate>
		<dc:creator>Geke</dc:creator>
				<category><![CDATA[STBY]]></category>

		<guid isPermaLink="false">http://www.stby.eu/?p=1876</guid>
		<description><![CDATA[Emilie Randoe (1963) is  founder and director of Randoe Verandermanagement, a company specialized in enabling people to organize change in organizations or in networks of co-creation.  Randoe Verandermanagement works for a variety of clients in sectors such as education, design, creative industry).
Randoe Verandermanagement discerns three different levels of change: improvement, renewal and transformation. The company [...]

<ol><li><a href='http://www.stby.eu/2009/09/10/bram-appelman/' rel='bookmark' title='Permanent Link: Bram Appelman'>Bram Appelman</a> <small>After studying Communication Science and History, Bram worked in the...</small></li>
</ol>]]></description>
			<content:encoded><![CDATA[<p><div id="attachment_1880" class="wp-caption alignnone" style="width: 306px"><a href="http://www.stby.eu/wp/wp-content/uploads/2009/09/Emilie.jpg"><img src="http://www.stby.eu/wp/wp-content/uploads/2009/09/Emilie.jpg" alt="Emilie Randoe" title="Emilie" width="299" height="187" class="size-full wp-image-1880" /></a><p class="wp-caption-text">Emilie Randoe</p></div><br />
Emilie Randoe (1963) is  founder and director of Randoe Verandermanagement, a company specialized in enabling people to organize change in organizations or in networks of co-creation.  Randoe Verandermanagement works for a variety of clients in sectors such as education, design, creative industry).<br />
Randoe Verandermanagement discerns three different levels of change: improvement, renewal and transformation. The company offers a specific approach for each level.<br />
All levels of change have in common that you need a story about the necessity for change and about the benefits of the desired results that makes sense to people who are directly concerned by the change. That story can be created by unleashing the tacit knowledge that people within companies have about the needs of clients and about the developments in markets. In order to make the desired change really happen, it is critically important to work at the same time on the question how the organization usually deals with change and to identify mechanisms that effectively prevent change from happening. At this stage people responsible for management and execution within the company need to collaborate closely together and understand their specific roles and perspectives in order to be successful. B y collaborating with STBY, Emilie hopes to contribute to the development of effective teams that can reach their goals and possibly even more than that.</p>
<p>For more information<br />
<a href="http://www.randoeverandermanagement.nl" target="_blank">www.randoeverandermanagement.nl</a></p>


<ol><li><a href='http://www.stby.eu/2009/09/10/bram-appelman/' rel='bookmark' title='Permanent Link: Bram Appelman'>Bram Appelman</a> <small>After studying Communication Science and History, Bram worked in the...</small></li>
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		<title>Bram Appelman</title>
		<link>http://www.stby.eu/2009/09/10/bram-appelman/</link>
		<comments>http://www.stby.eu/2009/09/10/bram-appelman/#comments</comments>
		<pubDate>Thu, 10 Sep 2009 09:30:24 +0000</pubDate>
		<dc:creator>STBY</dc:creator>
				<category><![CDATA[STBY]]></category>

		<guid isPermaLink="false">http://www.stby.eu/?p=1841</guid>
		<description><![CDATA[After studying Communication Science and History, Bram worked in the media and health care industries. In 2005 he started his own company in order to develop a unique way of helping organisations improve their processes. His approach is project-based and integrates his specific skillset including coaching, training and facilitating workshops.  Since then, Bram has [...]


No related posts.]]></description>
			<content:encoded><![CDATA[<div id="attachment_2384" class="wp-caption alignnone" style="width: 123px"><a href="http://www.stby.eu/wp/wp-content/uploads/2009/09/Bram-Appelman.jpg"><img src="http://www.stby.eu/wp/wp-content/uploads/2009/09/Bram-Appelman.jpg" alt="" title="Bram Appelman" width="116" height="116" class="size-full wp-image-2384" /></a><p class="wp-caption-text">Bram Appelman</p></div>
<p>After studying Communication Science and History, Bram worked in the media and health care industries. In 2005 he started his own company in order to develop a unique way of helping organisations improve their processes. His approach is project-based and integrates his specific skillset including coaching, training and facilitating workshops.  Since then, Bram has worked for healthcare research organisations, taught classes in &#8216;Creative Thinking&#8217; and designed communication strategies for organisations. By collaborating with STBY, Bram wants to contribute in an honest and valuable way to making healthcare processes more focused on the customer.</p>
<p>More information: <a href="http://www.werkblik.nl" target="_blank">www.werkblik.nl</a></p>


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		<title>Willem Pijffers</title>
		<link>http://www.stby.eu/2009/09/09/willem-pijffers/</link>
		<comments>http://www.stby.eu/2009/09/09/willem-pijffers/#comments</comments>
		<pubDate>Wed, 09 Sep 2009 14:36:30 +0000</pubDate>
		<dc:creator>Geke</dc:creator>
				<category><![CDATA[STBY]]></category>

		<guid isPermaLink="false">http://www.stby.eu/?p=1836</guid>
		<description><![CDATA[Willem is the founder and director of Broca &#38; Wernicke Integrated Communication. Broca &#38; Wernicke has a long standing reputation in communication around health care, both to consumers and professional segments. One of their specialties is pre-marketing and communication strategies. They are highly skilled in copy writing and developing integrated campaigns for launching new products [...]

<ol><li><a href='http://www.stby.eu/2010/07/07/charging-up-energy-usage-in-households-around-the-world/' rel='bookmark' title='Permanent Link: Charging Up: Energy usage in households around the world'>Charging Up: Energy usage in households around the world</a> <small>Article for Touchpoint 4, the journal of the international Service...</small></li>
</ol>]]></description>
			<content:encoded><![CDATA[<p>Willem is the founder and director of Broca &amp; Wernicke Integrated Communication. Broca &amp; Wernicke has a long standing reputation in communication around health care, both to consumers and professional segments. One of their specialties is pre-marketing and communication strategies. They are highly skilled in copy writing and developing integrated campaigns for launching new products and services. These campaigns are often accompanied by post-launch communication support services, to both external audiences and internal staff members. The relation between STBY and Broca &amp; Wernicke already exists for more than 15 years. Broca &amp; Wernicke is an associate of the Young &amp; Rubicam international network.</p>
<p><a href="http://broca-wernicke.nl" target="_blank">http://broca-wernicke.nl</a></p>


<ol><li><a href='http://www.stby.eu/2010/07/07/charging-up-energy-usage-in-households-around-the-world/' rel='bookmark' title='Permanent Link: Charging Up: Energy usage in households around the world'>Charging Up: Energy usage in households around the world</a> <small>Article for Touchpoint 4, the journal of the international Service...</small></li>
</ol>]]></content:encoded>
			<wfw:commentRss>http://www.stby.eu/2009/09/09/willem-pijffers/feed/</wfw:commentRss>
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		<title>Anab Jain</title>
		<link>http://www.stby.eu/2009/09/08/anab-jain/</link>
		<comments>http://www.stby.eu/2009/09/08/anab-jain/#comments</comments>
		<pubDate>Tue, 08 Sep 2009 14:51:05 +0000</pubDate>
		<dc:creator>STBY</dc:creator>
				<category><![CDATA[STBY]]></category>

		<guid isPermaLink="false">http://www.stby.eu/?p=1829</guid>
		<description><![CDATA[Educated in India, Vienna and London, Anab is the Founder of Superflux. She has more then seven years of experience in design, research and film, having worked on strategic and speculative design projects for a wide range of businesses, think-tanks and research organisations. The recipient of the Award of Excellence ICSID, UNESCO Digital Arts Award, [...]


No related posts.]]></description>
			<content:encoded><![CDATA[<div id="attachment_1721" class="wp-caption alignnone" style="width: 392px"><a href="http://www.stby.eu/wp/wp-content/uploads/2008/12/anab_small.jpg"><img class="size-medium wp-image-1721" title="Anab Jain" src="http://www.stby.eu/wp/wp-content/uploads/2008/12/anab_small-550x518.jpg" alt="Anab Jain" width="385" height="363" /></a><p class="wp-caption-text">Anab Jain</p></div>
<p>Educated in India, Vienna and London, Anab is the Founder of Superflux. She has more then seven years of experience in design, research and film, having worked on strategic and speculative design projects for a wide range of businesses, think-tanks and research organisations. The recipient of the Award of Excellence ICSID, UNESCO Digital Arts Award, and Grand Prix Geneva Human Rights Festival, Anab has also presented her work at MoMA, New York, Apple Computers Inc, LIFT Geneva and SIGGRAPH LA amongst others.</p>
<p>More information: <a href="http://www.superflux.in">www.superflux.in</a></p>


<p>No related posts.</p>]]></content:encoded>
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		<item>
		<title>Looking for an internship at STBY?</title>
		<link>http://www.stby.eu/2009/07/01/interns/</link>
		<comments>http://www.stby.eu/2009/07/01/interns/#comments</comments>
		<pubDate>Wed, 01 Jul 2009 14:29:02 +0000</pubDate>
		<dc:creator>Luke</dc:creator>
				<category><![CDATA[People]]></category>
		<category><![CDATA[STBY]]></category>

		<guid isPermaLink="false">http://www.stby.eu/?p=2563</guid>
		<description><![CDATA[STBY have recently hosted interns at both our UK and Amsterdam offices. Though we don’t run a formal internship programme, we’re always interested in hearing from bright, enthusiastic, creative students who want to learn more about design research and service design. This usually takes between 4-6 months, as we like our interns to be involved [...]


No related posts.]]></description>
			<content:encoded><![CDATA[<p>STBY have recently hosted interns at both our UK and Amsterdam offices. Though we don’t run a formal internship programme, we’re always interested in hearing from bright, enthusiastic, creative students who want to learn more about design research and service design. This usually takes between 4-6 months, as we like our interns to be involved in all aspects of what we do; once you’re comfortable with the basics, we’ll ask you to contribute to one of our ongoing projects.</p>
<p>If you’d like to know more then send some examples of your work along with a short introduction to mail@stby.eu, and let us know whether you&#8217;re interested in interning in Amsterdam or in London. Ideally you should have some background experience in both design and research, but if you think you could contribute in another way then let us know how. </p>


<p>No related posts.</p>]]></content:encoded>
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		<title>Students&#8217; perspective on new university portal</title>
		<link>http://www.stby.eu/2009/04/23/students-perspective-on-new-university-portal/</link>
		<comments>http://www.stby.eu/2009/04/23/students-perspective-on-new-university-portal/#comments</comments>
		<pubDate>Thu, 23 Apr 2009 10:56:07 +0000</pubDate>
		<dc:creator>Geke</dc:creator>
				<category><![CDATA[Projects]]></category>
		<category><![CDATA[STBY]]></category>
		<category><![CDATA[design research]]></category>
		<category><![CDATA[Service design]]></category>
		<category><![CDATA[youth studies]]></category>

		<guid isPermaLink="false">http://www.stby.eu/?p=1408</guid>
		<description><![CDATA[Thoughout the development of the new university portal there are many aspects that benefit from empathic conversations with students. The University of Amsterdam asked STBY to facilitate these conversations.

<ol><li><a href='http://www.stby.eu/2010/01/04/co-creating-education/' rel='bookmark' title='Permanent Link: Co-creating education'>Co-creating education</a> <small>In the early stages of developing a new international master...</small></li>
</ol>]]></description>
			<content:encoded><![CDATA[<p>The University of Amsterdam is developing a new online portal for its services to students. This portal offers access to all information related to the courses students are involved in (e.g. assignments, online work space, marks) and the general services of the university (e.g. library, news, email). The existing portal will be replaced by a new and customised system that better integrates the various information sources and offers more flexibility in use.</p>
<p style="text-align: center;"><img class="size-full wp-image-1409 aligncenter" title="uva_groep2_stickeis2" src="http://www.stby.eu/wp/wp-content/uploads/2009/04/uva_groep2_stickeis2.jpg" alt="uva_groep2_stickeis2" width="500" height="375" /></p>
<p>Thoughout the development of the new portal there are many aspects that benefit from empathic conversations with students about their needs and preferences. The University of Amsterdam asked STBY to facilitate these conversations.</p>
<p style="text-align: center;"><img class="alignnone size-medium wp-image-1552" title="UvA_sessie2_grouptask" src="http://www.stby.eu/wp/wp-content/uploads/2009/04/cards17-550x412.jpg" alt="UvA_sessie2_grouptask" width="550" height="412" /></p>
<p>In a series of meetings over the course of a few months we prepared and moderated interactive sessions where students from various departments responded to the concepts an ideas for the new portal. Based on their current use of the existing portal these students are well informed on what works best for them, and what not. On top of that most of them have extensive experience with relevant other online services. Being highly opinionated and committed users of the internet, they were keen to express the things they love, hate, miss or can do without. The feedback sessions led to abundant food for thought for the project staff, which is exactly what they wished for!</p>
<p style="text-align: center;"><img class="alignnone size-medium wp-image-1553" title="UvA_sessie3_grouptask" src="http://www.stby.eu/wp/wp-content/uploads/2009/04/model_groepje12-550x412.jpg" alt="UvA_sessie3_grouptask" width="550" height="412" /></p>


<ol><li><a href='http://www.stby.eu/2010/01/04/co-creating-education/' rel='bookmark' title='Permanent Link: Co-creating education'>Co-creating education</a> <small>In the early stages of developing a new international master...</small></li>
</ol>]]></content:encoded>
			<wfw:commentRss>http://www.stby.eu/2009/04/23/students-perspective-on-new-university-portal/feed/</wfw:commentRss>
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		<title>Karien Stroucken</title>
		<link>http://www.stby.eu/2008/12/23/karien-stroucken/</link>
		<comments>http://www.stby.eu/2008/12/23/karien-stroucken/#comments</comments>
		<pubDate>Tue, 23 Dec 2008 12:23:52 +0000</pubDate>
		<dc:creator>STBY</dc:creator>
				<category><![CDATA[STBY]]></category>

		<guid isPermaLink="false">http://www.stby.eu/?p=1039</guid>
		<description><![CDATA[Karien was Research Manager at STBY and is now freelancing as a project manager in London.  She has been working in the communication and digital media industry for the last 10 years. With a fascination for technology and innovation, she started her career at the University of Amsterdam as the coordinator of the UvAweb2000 were [...]

<ol><li><a href='http://www.stby.eu/2009/09/08/anab-jain/' rel='bookmark' title='Permanent Link: Anab Jain'>Anab Jain</a> <small>Educated in India, Vienna and London, Anab is the Founder...</small></li>
<li><a href='http://www.stby.eu/2009/09/09/willem-pijffers/' rel='bookmark' title='Permanent Link: Willem Pijffers'>Willem Pijffers</a> <small>Willem is the founder and director of Broca &amp; Wernicke...</small></li>
<li><a href='http://www.stby.eu/2010/02/02/global-innovation-group-2/' rel='bookmark' title='Permanent Link: Global Innovation Group'>Global Innovation Group</a> <small>For clients who are looking for full service innovation projects,...</small></li>
</ol>]]></description>
			<content:encoded><![CDATA[<div id="attachment_2381" class="wp-caption alignnone" style="width: 123px"><a href="http://www.stby.eu/wp/wp-content/uploads/2008/12/karien3.jpg"><img src="http://www.stby.eu/wp/wp-content/uploads/2008/12/karien3.jpg" alt="" title="karien" width="116" height="116" class="size-full wp-image-2381" /></a><p class="wp-caption-text">Karien Stroucken</p></div>
<p>Karien was Research Manager at STBY and is now freelancing as a project manager in London.  She has been working in the communication and digital media industry for the last 10 years. With a fascination for technology and innovation, she started her career at the University of Amsterdam as the coordinator of the UvAweb2000 were she supported both the technical development as well as the user involvement around themes like on-demand content and personalisation.</p>
<p>Karien moved to IRP, where she coordinated similar developments of user-centred CMS systems. Here she was also closely involved in setting up the MMBase foundation; the first Dutch, community-led, open source development foundation.  Continuing in digital innovation she worked as a project leader on online strategies at a leading digital marketing agency for clients like Microsoft, Boots and L’Oreal.</p>
<p>In recent years her focus has gradually shifted towards creative technology for social innovation. As the Manager of the Creative Learning Lab at Waag Society, she led research projects and managed the development of concepts and prototypes. Her projects ranged from managing a national platform for structural creative innovation in education to the development of a broad range of creative tools for learning.</p>


<ol><li><a href='http://www.stby.eu/2009/09/08/anab-jain/' rel='bookmark' title='Permanent Link: Anab Jain'>Anab Jain</a> <small>Educated in India, Vienna and London, Anab is the Founder...</small></li>
<li><a href='http://www.stby.eu/2009/09/09/willem-pijffers/' rel='bookmark' title='Permanent Link: Willem Pijffers'>Willem Pijffers</a> <small>Willem is the founder and director of Broca &amp; Wernicke...</small></li>
<li><a href='http://www.stby.eu/2010/02/02/global-innovation-group-2/' rel='bookmark' title='Permanent Link: Global Innovation Group'>Global Innovation Group</a> <small>For clients who are looking for full service innovation projects,...</small></li>
</ol>]]></content:encoded>
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		<item>
		<title>Bas Raijmakers</title>
		<link>http://www.stby.eu/2007/12/03/bas-raijmakers/</link>
		<comments>http://www.stby.eu/2007/12/03/bas-raijmakers/#comments</comments>
		<pubDate>Mon, 03 Dec 2007 12:11:24 +0000</pubDate>
		<dc:creator>STBY</dc:creator>
				<category><![CDATA[STBY]]></category>
		<category><![CDATA[design documentaries]]></category>

		<guid isPermaLink="false">http://www.stby.eu/wp/?p=49</guid>
		<description><![CDATA[Bas Raijmakers is the creative director of STBY. Since the early nineties he has worked in the internet and media industry as consultant and research manager. He holds a master degree in Communication Sciences from the University of Amsterdam (1990) and a PhD degree in Design Interactions from the Royal College of Art in London [...]

<ol><li><a href='http://www.stby.eu/2009/09/10/bram-appelman/' rel='bookmark' title='Permanent Link: Bram Appelman'>Bram Appelman</a> <small>After studying Communication Science and History, Bram worked in the...</small></li>
</ol>]]></description>
			<content:encoded><![CDATA[<div id="attachment_933" class="wp-caption alignnone" style="width: 127px"><img class="size-full wp-image-933" title="bas2" src="http://www.stby.eu/wp/wp-content/uploads/2007/12/bas2.jpg" alt="Bas" width="120" height="147" /><p class="wp-caption-text">Bas</p></div>
<p>Bas Raijmakers is the creative director of STBY. Since the early nineties he has worked in the internet and media industry as consultant and research manager. He holds a master degree in Communication Sciences from the University of Amsterdam (1990) and a PhD degree in Design Interactions from the Royal College of Art in London (2007).</p>
<p>Bas is fascinated by how people use, understand and appreciate media in contemporary popular culture. Since the rise of public internet his focus has been on new media, ranging from hacker cultures to more mainstream uses of the internet. In his many research projects he has seen that it is the people who use new media offerings, not seldom in unanticipated ways, determine the true meaning and value of it.</p>
<p>In 1993 Bas co-founded ACS-i media research projects which grew to a 25 people enterprise, closely working together with ad agencies and IT-developers. In 2000 ACS-i was acquired by Lost Boys and Bas continued to work at Lost Boys as Usability Director until the end of 2002.</p>
<p>Over the years Bas has broadened his field of work from mainly web and usability focused to ubiquitous computing (mobile and wireless) and user experience research.</p>
<p>From 2003 onwards, in parallel to his work for STBY, Bas conducted a PhD-research at The Royal College of Art in London. He focused on how Design Documentaries can inspire interaction designers, rather than limit them in their creative freedom with mainly text-based reports. His supervisors were Prof. Bill Gaver (Goldsmiths College), Prof. Stella Bruzzi (Warwick University) and Prof. Anthony Dunne (RCA).</p>
<p><strong>Contact details for Bas</strong></p>
<p>Email: bas @ stby.eu</p>
<p>Mobile UK: +44 77 87 33 41 23</p>
<p>Mobile NL: +31 6 55 15 77 94</p>


<ol><li><a href='http://www.stby.eu/2009/09/10/bram-appelman/' rel='bookmark' title='Permanent Link: Bram Appelman'>Bram Appelman</a> <small>After studying Communication Science and History, Bram worked in the...</small></li>
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		<title>Geke van Dijk</title>
		<link>http://www.stby.eu/2007/12/03/geke-van-dijk/</link>
		<comments>http://www.stby.eu/2007/12/03/geke-van-dijk/#comments</comments>
		<pubDate>Mon, 03 Dec 2007 12:07:53 +0000</pubDate>
		<dc:creator>STBY</dc:creator>
				<category><![CDATA[STBY]]></category>

		<guid isPermaLink="false">http://www.stby.eu/wp/?p=27</guid>
		<description><![CDATA[Geke van Dijk is the strategy director of STBY. She holds a master degree in Communication Sciences from the University of Amsterdam (1989) and a PhD degree in Computer Sciences from the Open University in Milton Keynes (2007). Since the early nineties she has worked in the internet and media industry as consultant and research [...]

<ol><li><a href='http://www.stby.eu/2009/09/06/belonging-belongings/' rel='bookmark' title='Permanent Link: Belonging &#038; Belongings'>Belonging &#038; Belongings</a> <small>As part of our ongoing international research collaboration with Kyoto...</small></li>
</ol>]]></description>
			<content:encoded><![CDATA[<div id="attachment_956" class="wp-caption alignnone" style="width: 153px"><a href="http://www.stby.eu/wp/wp-content/uploads/2008/12/geke_stby.jpg"><img class="size-full wp-image-956" title="geke_stby" src="http://www.stby.eu/wp/wp-content/uploads/2008/12/geke_stby.jpg" alt="Geke van Dijk" width="146" height="109" /></a><p class="wp-caption-text">Geke van Dijk</p></div>
<p>Geke van Dijk is the strategy director of STBY. She holds a master degree in Communication Sciences from the University of Amsterdam (1989) and a PhD degree in Computer Sciences from the Open University in Milton Keynes (2007). Since the early nineties she has worked in the internet and media industry as consultant and research manager.</p>
<p>Geke is fascinated by how technology is constantly shaping our society and culture, and how society is constantly shaping our technology. Suppliers do not only offer online services because it is technologically possible and more efficient, but also because the customers are demanding it. And customers are not only using the Internet because it is a hip new technology, but also because it fits with their contemporary need for immediate contact and detailed information.</p>
<p>In 1993 Geke co-founded ACS-i media research projects which grew to a 25 people enterprise, closely working together with ad agencies and IT-developers. In 2000 ACS-i was acquired by Lost Boys and Geke continued to work as Managing Director of Lost Boys content usability until the end of 2002.</p>
<p>Over the years Geke has broadened her field of work from mainly web and communication focused to ubiquitous computing (mobile and wireless) and to include more general marketing issues and business strategy. In 2003 she completed a mastercourse at the College for Marketing Communications at Nijenrode University (Dutch Business School).</p>
<p>From 2003 onwards, in parallel to her work for STBY, Geke conducted a PhD-research at The Open University in Milton Keynes, UK. The title of her thesis is: Pick and Mix &#8211; Consumers moving between online and offline channels. Her supervisors were Dr. Shailey Minocha (OU Department of Computing) and Prof. Angus Laing (OU Business School).</p>
<p><strong>Contact details for Geke</strong></p>
<p>Email: geke @ stby.eu</p>
<p>Mobile UK: +44 77 99 05 06 77</p>
<p>Mobile NL: +31 6 29 02 89 81</p>


<ol><li><a href='http://www.stby.eu/2009/09/06/belonging-belongings/' rel='bookmark' title='Permanent Link: Belonging &#038; Belongings'>Belonging &#038; Belongings</a> <small>As part of our ongoing international research collaboration with Kyoto...</small></li>
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