STBY » Who we are

World class pioneers and creative thinkers

Geke — Tue, 07 Sep 2010 14:15:52 +0000

As one of the first companies to begin creating projects around the principles of design research and service design, STBY have been intimately involved with the ongoing development of these fields of work. We’ve written papers, magazine and book chapters, founded collaborative and information-sharing networks, and given talks at national and international conferences all across the world. This involvement with design research and service design’s continued evolution keeps us at the forefront of the field, as through our work we’re helping to define it.

Pioneers in the service design community

Founded in 2003, STBY was one of the first agencies to conduct design research projects based on the service design philosophy. Our involvement with the user-centered design community dates back even earlier, as our founders have been active in this field since its gradual emergence at the end of the last century.   Service design isn’t ‘owned’ by any one individual or company; it’s an approach that’s founded on the notion of sharing information and developing approaches collaboratively. The projects that STBY conduct are based around this multi-disciplinary field that we’re helping to co-define. We’re constantly adapting new theories and techniques into our fieldwork, and providing feedback as to what works and what doesn’t via publications and conference presentations.

World class connectors

Collaboration and knowledge sharing is the principle underpinning the Service Design Network Netherlands, which STBY initiated and co-founded in 2008. The network allows companies, students, and individuals interested in service design to connect with each other, share ideas, and help define and refine the processes and tools which the approach employs. We’re also long-standing members of the international Service Design Network. We’re regular contributors to their quarterly magazine, Touchpoint, and we’ve given keynote presentations at conferences in various countries. Through our global design research network REACH we have been engaged in presentations on for service providers as far abroad as Japan and Brazil.

To be at the forefront of service design, we feel that it’s essential to be active members of the community that surrounds it. This means we don’t just apply service design principles – we also help develop and refine them, and thus have an intimate understanding of this rapidly developing field.

Looking to the future: helping companies adopt the service design philosophy

As we work towards our first decade of experience in designing and conducting service design projects, we’re beginning to build up long-term relationships with several companies attempting to re-orientate their research programs around service design principles. With several years of experience in running collaborative workshops with companies eager to learn more about how to use the evocative and engaging research materials we produce, we’re ideally placed to assist those organisations looking to implement their own service design programs.

STBY magazine – Service Innovation Inspired by People Motivated by the limited amount of literature on design research...

Meet the STBY team

Bas Raijmakers — Wed, 03 Feb 2010 11:01:47 +0000

STBY has a small and highly specialised team of senior researchers and consultants. We have extensive experience with research, strategy, design and project management. We are used to working in multi-disciplinary teams with agile project approaches.

We like to think of ourselves as ‘T-shaped’; each member of our team possess a deep expertise in design research, as well as the knowledge and skills needed to apply this to the broader field of service design.

All of our design researchers bring something different to the table. We connect the experience we have in our respective backgrounds – be this ethnography, film making, branding, change management, or several others – to our deep, mutual understanding of the principles of design research.

This is what allows us to undertake each new project with a creative approach that nevertheless delivers consistent results. Having design researchers with backgrounds in various fields allows the project teams we put together to be tailored around the specific needs of each project. Bespoke projects need bespoke teams.

Our core team:

Bas Raijmakers
Creative Director

Geke van Dijk
Strategy Director

Froukje Sleeswijk Visser
Sr. Design Researcher

Leeor Levy
Sr. Design Researcher

Marie de Vos
Design Researcher

Luke Kelly
Research Assistant

Hanae Shimizu
Intern NL

Our associates:

In our London and Amsterdam offices we frequently work together with associates who bring their own expertise to the team. These are all people and companies we have worked with over the years. We have built up a solid basis for smooth collaboration and the delivery of high quality of output towards our clients.

Ré Dubhthaigh
Radarstation

James Sunderland
Design Research

Anab Jain
Superflux
Design Research

Bram Appelman
Werkblik
Design Research

Marjolein de Vink
Design Research

Emilie Randoe
Randoe Verander- management
Change Management

Sanne Hettema
Spunk
Youth Research

Inez Piso
Spunk
Youth Research

Tjebbe Tjebbes
Spunk Youth Research

Our wider network of freelancers:

In very busy periods, or when clients require an expertise outside the scope of our core team and associates, we may complement our project teams with freelancers. We have a wide network of excellent and experienced freelancers in both UK and NL. Freelance staff always works from our offices and under our supervision. We have sufficient infrastructure in place to guarantee smooth and agile operations, and of course exclusive access to data from specific clients.

Hall of fame:

Some people who worked in our core team in the past deserve a special note on this page. They contributed greatly to the projects they collaborated on, and they were a joy to work with. Thank you!

Karien Stroucken
Research manager

Laura Pandelle
Intern London

Mario Coelho
Intern UK/NL

Sara Hardy-Graversen
Intern UK

Izaskun Bilbao
Intern UK

Mark Nijland
Intern NL

Michiel van der Heyden
Sr. Design Researcher

Valentine Mayuran Emmanuel
Intern UK

Alessia Bellon
Intern UK

Maaike Schuitema
Intern NL

Interns:

STBY have recently hosted interns at both our UK and Amsterdam offices. Though we don’t run a formal internship programme, we’re always interested in hearing from bright, enthusiastic, creative students who want to learn more about design research and service design as part of their studies. This usually takes between 4-6 months, as we like our interns to be involved in all aspects of what we do; once you’re comfortable with the basics, we’ll ask you to contribute to one of our ongoing projects.

If you’d like to know more then send some examples of your work along with a short introduction to mail@stby.eu, and let us know whether you’re interested in interning in Amsterdam or in London. Ideally you should have some background experience in both design and research, but if you think you could contribute in another way then let us know how.

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Reach: Global Design Research Network

Bas Raijmakers — Wed, 03 Feb 2010 05:45:53 +0000

Reach is a network of highly skilled and experienced companies around the world with a deep expertise in design research. Our experience in both design and customer research enables us to seamlessly integrate our research activities in design and innovation processes. Working closely together, we offer our clients design-led customer research on a global scale. STBY is a founder partner of this network.

The work of Reach informs and inspires design and innovation processes by creating rich insights about customers. We use these insights to generate new ideas for products and services. Understanding customers’ needs and dreams, and how they are using products and services provides a crucial starting point for innovation.

See the Reach website for more information on our how we work and who we are: www.globaldesignresearch.com

Each partner in the network brings years of experience in research and consulting for large corporate clients. Our backgrounds include computer science, engineering, cultural studies, social science, interaction design, industrial design and product design. Over the years we have collaborated together in various settings.

Bas Raijmakers, STBY, London and Amsterdam

Daniel Szuc, Apogee, Hong Kong

Dan Soltzberg, Portigal Consulting, California

Geke van Dijk, STBY, London and Amsterdam

Giovanni Cannata, xdlab, Delhi and Milan

Indri Tulusan, Spur, Tokyo

Jo Wong, Apogee, Hong Kong

Kleber Puchaski, Feel the Future, Brasil

Laszlo Herczeg, Fuelfor, Barcelona

Lesh Parameswaran, Fuelfor, Barcelona

Rikke Ulk, antropologerne.com, Copenhagen

Steve Portigal, Portigal Consulting, California

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Global Innovation Group

Bas Raijmakers — Tue, 02 Feb 2010 08:46:05 +0000

For clients who are looking for full service innovation projects, including research, concept development and business strategy, we have initiated a partnership with world class international consultants from Radarstation (London and Copenhagen) and EDG (London and Palo Alto). As the Global Innovation Group we offer an integrated and complete cycle of strategic and creative explorations and concept development. We work closely together with the project team from the client side in an open and collaborative process.

See www.stbyblogs.eu/gig for more detailed information on the partners in the Global Innovation Group and some examples of the projects we have worked on.

Global Innovation Group Team:

Toke Barter
Creative director

Oli

Jasper

Lisa

Lazlo

Herman

Bas

Geke

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Spunk // STBY

Bas Raijmakers — Mon, 01 Feb 2010 08:46:18 +0000

For research focused on issues regarding young people in The Netherlands, we have set up a joint venture with Spunk. This group of young, dynamic and highly talented journalists (16-19 years old) is perfectly suited to engage with other young people and explore their perspectives on various issues. STBY is intensively involved in the preparations for the in-depth data collection and in the analysis of the qualitative results. In shared creative workshop sessions the findings from the interviews are processed into high level consumer insights. To ¬†optimize the communication and understanding of the results, clients are invited to be present in these analytic workshop sessions.

Workshop with Spunk journalists to create insights

See the website of Spunk//STBY for more details on how we work and some examples of projects we have done.

People from Spunk we have worked with:

Denise

Mary

Saro

Sanne

Tjebbe

Inez

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Emilie Randoe

Geke — Mon, 28 Sep 2009 22:07:08 +0000

Emilie Randoe

Emilie Randoe (1963) is founder and director of Randoe Verandermanagement, a company specialized in enabling people to organize change in organizations or in networks of co-creation. Randoe Verandermanagement works for a variety of clients in sectors such as education, design, creative industry).
Randoe Verandermanagement discerns three different levels of change: improvement, renewal and transformation. The company offers a specific approach for each level.
All levels of change have in common that you need a story about the necessity for change and about the benefits of the desired results that makes sense to people who are directly concerned by the change. That story can be created by unleashing the tacit knowledge that people within companies have about the needs of clients and about the developments in markets. In order to make the desired change really happen, it is critically important to work at the same time on the question how the organization usually deals with change and to identify mechanisms that effectively prevent change from happening. At this stage people responsible for management and execution within the company need to collaborate closely together and understand their specific roles and perspectives in order to be successful. B y collaborating with STBY, Emilie hopes to contribute to the development of effective teams that can reach their goals and possibly even more than that.

For more information
www.randoeverandermanagement.nl

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Bram Appelman

STBY — Thu, 10 Sep 2009 09:30:24 +0000

Bram Appelman

Bram is currently one of our most regular collaborators, spending significant amounts of time with us in our Amsterdam office. An expert in applying design research principles in the healthcare sector, Bram has worked with STBY on a number of projects aimed at making healthcare processes more focused on the customer. Bram has previously worked in both the health care and media industries before starting his own company aimed at helping organisations improve their processes in 2005. Since then has developed his expertise via working with numerous multinational companies. His approach is project-based, and integrates his specific skillset of coaching, training, and workshop facilitation into the design of consistently creative methodologies.

More information on Bram’s work can be found at www.werkblik.nl.

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Willem Pijffers

Geke — Wed, 09 Sep 2009 14:36:30 +0000

Willem is the founder and director of Broca & Wernicke Integrated Communication. Broca & Wernicke has a long standing reputation in communication around health care, both to consumers and professional segments. One of their specialties is pre-marketing and communication strategies. They are highly skilled in copy writing and developing integrated campaigns for launching new products and services. These campaigns are often accompanied by post-launch communication support services, to both external audiences and internal staff members. The relation between STBY and Broca & Wernicke already exists for more than 15 years. Broca & Wernicke is an associate of the Young & Rubicam international network.

http://broca-wernicke.nl

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Anab Jain

STBY — Tue, 08 Sep 2009 14:51:05 +0000

Anab Jain

Anab is another of STBY’s regular collaborators, having worked with the company on various projects in the past. Educated in India, Vienna and London, Anab is the founder of a multi-disciplinary design agency called Superflux. With more then seven years of experience in design, research and film, having worked on strategic and speculative design projects for a wide range of businesses, think-tanks and research organisations, Anab has proven invaluable on the projects she’s worked on with STBY. The recipient of the Award of Excellence ICSID, UNESCO Digital Arts Award, and Grand Prix Geneva Human Rights Festival, Anab has also presented her work at MoMA, New York, Apple Computers Inc, LIFT Geneva and SIGGRAPH LA amongst others.

More information: www.superflux.in

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Inclusive Design partnership

STBY — Sun, 09 Aug 2009 08:00:01 +0000

For clients who require inclusive design facilitation, we work in collaboration with the one of the world’s leading experts in inclusive design, the Helen Hamlyn Centre at the Royal College of Art in London. STBY is responsible for most of the consultation activities, and experts from the Helen Hamlyn Centre are involved as advisors to the project.

Read our description of the Heartlands project for a recent example of this collaboration.

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