STBY » News

Service Design Thinks Amsterdam

Geke — Fri, 19 Feb 2010 10:08:02 +0000

The first Service Design Thinks event in Amsterdam on 18 February was a great succes. The beautiful room, generously offered to us by the Waag Society, was packed with people from various backgrounds (agencies, clients, academia).

We started the session with brief presentations by Arne van Oosterom (DesignThinkers), Joost Holthuis (EdenSpiekermann), Marcel Zwiers (31Volts), Bas Raijmakers (STBY) and Dick van Dijk (Waag Society). They talked about issues they encounter in their current practice as a service designer. Some of these issues touched on methodology, others on client relationships or the evolution of the role of a service designer in subsequent stages of service design projects. The discussions after each presentation and at the end of the session were very lively.

It is clear that these kind of sessions are very welcome. We discussed the option that more people in the network can take the initiative to organise Service Design Thinks sessions. It would be great to have one every two months. The location can vary according to who is organising it. It does not have to be in Amsterdam. Rotterdam and Amersfoort were mentioned as well. Great!

Design for society To celebrate its 15th anniversary, The Waag Society in Amsterdam...
Launch AMSI – Amsterdam Centre for Service Innovation On 3 September an ambitious new centre for Service Innovation...
Service Design drinks in Amsterdam Motivated by last month's success of the Service Design drinks...

Guest lectures at Business Schools

Geke — Wed, 17 Feb 2010 10:15:12 +0000

Geke van Dijk has been invited to give guest lectures at executive seminars in two different Business Schools. On 8 February she spoke at the Tias Nimbas Business School (University of Tilburg, NL) in the executive master course on Marketing Management. On 3 March she will speak at Cranfield University (UK) as part of the Industry Day on Product Services Systems Research. On both occassions the topic is to show and discuss how customer insights can inform service innovation strategy and multichannel management.

Invited talk at Service Systems Forum in Cambridge Geke van Dijk was invited to speak on Service design...
Launch AMSI – Amsterdam Centre for Service Innovation On 3 September an ambitious new centre for Service Innovation...
Training in Design Documentaries As part of the Executive Master Course in Information Management...

New website Service Design Netwerk Nederland

Geke — Mon, 15 Feb 2010 10:28:36 +0000

We finally managed to sit down together for a day and compile a coherent website for the Dutch Service Design Network. The design had been prepared by EdenSpiekermann for a while already, but we were all too busy on projects to get the content sorted. We are pleased to have made a good start now. The site has links to many other resources on Service Design. This was a joint effort by 31Volts, EdenSpiekermann and STBY, but it is meant to be a shared platform for the wider network. Let us know if you have any further suggestions on news/activities that should be announced here.

Service Design Thinks Amsterdam The first Service Design Thinks event on 18 February was...
Service Design Reading Circle On Tuesday 8 September the Service Design Reading Circle will...
Next Service Design Network conference in Berlin Bas was invited to sit on the Programme Board of...

Next Service Design Network conference in Berlin

Bas Raijmakers — Mon, 25 Jan 2010 12:04:42 +0000

Bas was invited to sit on the Programme Board of the next Service Design Network conference (SDNC10) and took part in a first meeting in Koeln this weekend. Others in the board are: prof. Birgit Mager, Felix Somerville-Scharf (Volkswagen), Elena Pacenti (Domus Academy), Arne van Oosterom (Design Thinkers), Satu Miettinem (Kuopio), Asier Péréz (Funky Projects) and Mark Stickdorn (Management Center Innsbruck). We discussed at length how we can involve the international service design community in the programming of the conference and decided that we will use social media where possible to do so. Berlin will be the city where the conference is held, probably in October (the precise date is to be announced shortly by SDN.) This will be initiated by calls for contributions and collaborations that will be sent out in due time using several channels. We will post them here too.

STBY presents at SDN conference 2009 Together with Andreas Sommerwerk (Deutsche Telekom AG) Bas presented the...
How sticky research drives Service Design At the 2009 Service Design Network conference in Madeira, Bas...
Launch AMSI – Amsterdam Centre for Service Innovation On 3 September an ambitious new centre for Service Innovation...

Call for papers on Service Design

Geke — Mon, 04 Jan 2010 14:30:47 +0000

The academic journal Behaviour and Information Technology has accepted to publish a special issue on ‘Services and Human-Computer Interaction: New Opportunities’. A call for papers, explaining the topic and procedure has been sent out. You can also download it here.

The editors of this special issue are Peter Wild (Cambridge University), Neil Maiden (City University London) and Geke van Dijk (STBY).

The deadline for paper submissions is 28 February 2010. The journal will be published both online and in hard copy format by Taylor & Francis.

We welcome a broad range of papers that are practical, empirical, or theoretical in orientation, in addition to tightly argued polemics and theoretically informed review papers.

Adopting rigor in Service Design research Bas co-authored the paper "Thinking and Doing Ethnography in Service...
Service Design Thinks Amsterdam The first Service Design Thinks event on 18 February was...
How sticky research drives Service Design At the 2009 Service Design Network conference in Madeira, Bas...

Tools for tomorrow’s public policies

Geke — Mon, 04 Jan 2010 14:25:21 +0000

About sixty representatives, researchers, sociologists and creatives met up at La Boate, in Marseille, to invent tools for tomorrow’s public policies, and imagine the future of the 26 french regions. Orchestrated by the 27th region, this event intended to precede the annual «Congrès des Régions» with a creative push.
This backcasting exercice started with a TV news bulletin from 2028, announcing, amongst other things, the visit of elected members from le Grand Paris to le Plateau des 1000 Vaches (region Limousin), to study new forms of rural social innovation. We also celebrate the 10th birthday of the first ‘multimodal food pole’: the time when local food growing associations were marginals is definitely over.
Those stories tackle different social and economic issues in which the regions have a crucial role to play: education, citizenship, governancy, participation… but also energy, food, transport, infrastructure, technologies. How did that happen? From this vision of a desirable future, the game for the participants was to propose three innovations to make it possible, in a perspective of 5, 10 or 20 years.

After several hours of intense debate, meters of paper covered with post-its and photo-montages, about thirty ideas were presented, including… a Tour de France for the elected representatives, going in «residence» in other territories. A «trans-regional» passeport, reshaping citizenship and public involvement on a local (trans-regional) scale. A welcome kit for new habitants in rural areas…

The day was also the occasion to make a half way bilan of Territoire en résidence: a program of local experimentations, which the 27th region started in november 2008. So far, 7 residences have been realised, asking a pluri-disciplinary team (designers, ethnographers, architects, local stakehloders…) to work for 3 weeks in a place or an institution that represent a specific challenge for the region, and to propose several leads of action. The residences are constantly documented on a blog. And there is also video on You Tube about the event.

Spatial planning beyond the city We were invited to present the work we did for...
Designs of the Time 2009 STBY has been selected in the panel of senior design...

Service Design Talks 20/1

Geke — Mon, 04 Jan 2010 14:20:05 +0000

On 20 January we will be getting together again to discuss another recently published and interesting book related to Service Design. This time it’s Tim Brown’s new book ‘Change by Design’. A must read for everyone in the field, so why not come and talk about it with a group of peers in the field?
19:00 to 21:30 at our studio in Amsterdam.

If you plan to come, please register for the event through either our Facebook or Linkedin group page. Spaces are limited, so also notify us if you cannot come for some reason. You can easily change your status on the group page. This way everyone is informed on who to expect.
And, do read the book please!

Service Design Talks 4/11 On Wednesday 4 November another of those lively debating evenings...
Service Design Reading Circle On Tuesday 8 September the Service Design Reading Circle will...
Service Design drinks in Utrecht Come and join us at the Service Design drinks in...

Design for society

Geke — Mon, 04 Jan 2010 14:10:45 +0000

To celebrate its 15th anniversary, The Waag Society in Amsterdam organised a ‘Socratic Conversation on Design for Society on 15 December. Bas was one of the guest speakers invited to take part in this conversation. The other speakers were Marleen Stikker and Caroline Nevejan, the two founders of Waag Society, and also Gerard van Oortmerssen, Robert Zwijnberg en Karin Spaink. Topics that were discussed were: what is the specific role of design in relation to science, politics and technology; And how to ensure the trust needed for reciprocity and tranparancy?

Throughout the day and the evening there were also presentations and demonstrations of interactive games developed by the Waag Society.

In the past 15 years the Waag Society has lead and contributed to an impressive series of projects. See their website and blog for detailed information.

Service Design Thinks Amsterdam The first Service Design Thinks event on 18 February was...
Support services for independent living For a consortium of organisations in The Netherlands (primary health...

Innovation Lecture 2009

Geke — Mon, 04 Jan 2010 14:04:34 +0000

On 8 December Geke was one of the round-table moderators at the annual Innovation Lecture, organised by the Dutch Ministery of Economic Affairs. The topic of this most recent Innovation Lecture was Service Innovation. Jeneanne Rae (Peer Insight) was invited as the keynote speaker. She gave a good overview of the need for Service Innovation, and the socio-economic trends that explain the background for this need. She stressed the importance of developing new business models and making use of customer insights. She also pointed out some of the current main inhibitors of service innovation, such as the lack of strategic focus on and funding for service related R&D, and the weakness of effective service delivery. In this respect the most interesting concept she discussed was the so-called ‘O-gap’.

The O-gap is the gap between the development phase and the implementation phase of new services. Many organisations seem to have trouble to make the transition from the dynamic momentum of innovative pilot projects with small teams to the fully integrated and sustainable implementation of the delivery of the new services by many people throughout the organisation. This seems to be one of the major challenges in service innovation today. We recognise this difficulty, and have advised clients to engage change managers in the innovation process.

The Dutch Minister of Economic Affairs, Mrs. Van der Hoeven, also presented two interesting talks to kick-off and wrap up the Innovation Lecture. She stressed the importance of finding the right balance between strategy/ratio/discipline and exploration/creativity/imagination. And, to put her foot where her mouth is, she announced the set-up of a ‘DO-tank’, as opposed to Think-tank, where new ideas can be tried and tested.

The Ministery of Economic Affairs has just published a report to summarise the presentations and discussions during the Innovation Lecture. You can download the pdf here: InnovationLecture 2009. The text is in Dutch, sorry (but everyone should be able to appreciate the nice picture of Geke on page 18 ).

Launch AMSI – Amsterdam Centre for Service Innovation On 3 September an ambitious new centre for Service Innovation...
Designs of the Time 2009 STBY has been selected in the panel of senior design...
STBY presents at SDN conference 2009 Together with Andreas Sommerwerk (Deutsche Telekom AG) Bas presented the...

Keynote and workshop at Co-Design Live

Bas Raijmakers — Fri, 27 Nov 2009 07:51:24 +0000

Bas has been invited to speak at the Co-Design Live conference in Utrecht on 11 December, organised by dr Remko van der Lugt at Hogeschool Utrecht. Bas will deliver a keynote, followed by a workshop on how to use video about or by customers to inspire and inform innovation.

(The conference and website are in Dutch only, sorry!)

Keynote presentation at CHI.nl Geke van Dijk gave a keynote speech at the CHI.nl...
Service Design workshop in Cambridge Geke participated in a workshop on Service Design at the...
Service Design drinks in Utrecht Come and join us at the Service Design drinks in...