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Video installation at EPIC in Tokyo

Bas Raijmakers — Sun, 29 Aug 2010 15:00:22 +0000

Bas and Geke present their latest video work, for the first time in the format of a video installation. We show four films that were made as part of the Belonging & Belongings research project STBY has set up with Daijiro Mizuno of Kyoto University of Art and Design. The films are about how people present themselves online and offline, create their identity on the street as well as in the virtual world. It builds on work we have done in Japan and the UK, observing people in the streets and at home, and conversations with them about their online presence and the things they wear and own. The installation format is an attempt at opening up video ethnography to larger groups in companies where employees need to learn about the customers of that company. Having a small exhibition in one of the areas where employees spend time or pass regularly, such as an atrium or coffee corner might be a great way to introduce design research to a wider group of people. If you would like to have an installation like that inn your own company, talk to us!

Lovely video! We went to the BFI this weekend for the onedotzero...
Get a discount for Creative Company Conference on 14 Sep through STBY! The programme of Creative Company Conference (CCC) is now complete,...
Presentation at Emerce E-Day Geke van Dijk and Julia Leihener (Creation Center Deutche Telekom)...

Get a discount for Creative Company Conference on 14 Sep through STBY!

Bas Raijmakers — Tue, 24 Aug 2010 09:52:06 +0000

The programme of Creative Company Conference (CCC) is now complete, and looks great for people who want to learn more about service design and design thinking. Specifically you’ll learn how service design and design thinking can help your company or organisation to become more competitive, efficient and above all loved by your customers.

You can get a 50 euro discount on your ticket if you use this link.

On the programme are speakers like Oliver King of service design agency Engine in London and Arne van Oosterom of Design Thinkers. Bas Raijmakers and Froukje Sleeswijk Visser of STBY will do a workshop on how you can include the people who will use the services you design in the creation process, to make sure that what you make will be valuable to them.

As a member of the audience CCC will offer you many opportunities to participate, so get ready for an active conference!

Workshop at Creative Company Conference STBY will facilitate a workshop at the upcoming Creative Company...
Next Service Design Network conference in Berlin Bas was invited to sit on the Programme Board of...
STBY presents at SDN conference 2009 Together with Andreas Sommerwerk (Deutsche Telekom AG) Bas presented the...

Design research in Brazil

Bas Raijmakers — Thu, 15 Jul 2010 11:06:53 +0000

Geke and Bas are now almost a week in Brazil, travelling across the country visiting friends at our partner company Feel the Future and elsewhere. The vibe in Brazil is different from Europe we feel, in that their is a clear understanding here that the economy needs innovation to spur its growth, and that design has to play a vital role in that growth. In Europe we are more focused on repair at the moment it seems which makes the mood a bit defensive. Companies like Feel The Future, our Brazilian Reach partner, but also architectural practices we visited, show there is a real understanding that design can do much more than just make things. It can help change things by playing a strategic role in innovation.

Brazil seems to be at a tipping point regarding the role design plays in society and the economy. There is a real understanding that it makes a lot of sense to bring different disciplines, such as business people, engineers, marketers, social researchers, architecture and all kinds of designers, together to spur innovation. But at the same time there is not a real understanding nor practical experience of how they would collaborate and make innovation happen. This is where Design Thinking and Service Design come in, and companies like Feel The Future can make a real difference by simply doing these things with brave clients who want to experiment with new ways of working. Good luck to them!

Tonight we will be speaking at N2010 in Curitiba where 5000 (!) design students from all over Brazil have gathered to workshop, discuss and celebrate design as a tool to move their society and economy forward. This is an impressive initiative from students themselves, that we would love to see happen in Europe too. Superfriendly as the Brazilians we meet are, they immediately offered to help if Europeans would take such an initiative. Any students who want to take them up on that offer?

Presentation at N2010 in Brazil STBY Co-founder and Strategy Director Bas Raijmakers will be in...
Presentation at ‘Creatie van Waarde’ On 28 June Bas Raijmakers presented two case studies of...
Reach: Global Design Research Network Reach is an network of highly skilled and experienced companies...

Presentation at Emerce E-Day

Geke — Tue, 06 Jul 2010 08:47:38 +0000

Geke van Dijk and Julia Leihener (Creation Center Deutche Telekom) will be co-presenting at the E-Day conference, organised by Emerce on 16 September in Rotterdam. Geke and Julia will present a research project conducted by STBY and the Creation Center. The research used video as a means to drive the empathic conversations between an organisation and its customers. Stepping into the shoes of customers at various stages of the concept development process is a crucial element in service design.

How sticky research drives Service Design At the 2009 Service Design Network conference in Madeira, Bas...
Service Design workshop in Cambridge Geke participated in a workshop on Service Design at the...
STBY presents at SDN conference 2009 Together with Andreas Sommerwerk (Deutsche Telekom AG) Bas presented the...

Workshop at Creative Company Conference

Geke — Tue, 06 Jul 2010 08:32:00 +0000

STBY will facilitate a workshop at the upcoming Creative Company Conference on 14 September 2010 in Haarlem, The Netherlands. The core themes of the conference this year are Service Design, Design Thinking and innovation and entrepreneurship in the creative industries.

This is STBY’s workshop, delivered by Bas Raijmakers and Froukje Sleeswijk Visser:

Creative Research for Service Design
Case studies of successful Service Design and Innovation show that they have been informed and inspired by empathic conversations with the people the services are ultimately catering for. These conversations take place throughout the service design process and make use of co-creative, qualitative research methods. In contrast to traditional market or user research, this form of research is firmly embedded in the creative process. As one of the leading specialists in creative research for service design and innovation, STBY will share its experiences with a particularly succesful method: design documentaries.

Get a discount for Creative Company Conference on 14 Sep through STBY! The programme of Creative Company Conference (CCC) is now complete,...
Service Design workshop in Cambridge Geke participated in a workshop on Service Design at the...
STBY presents at SDN conference 2009 Together with Andreas Sommerwerk (Deutsche Telekom AG) Bas presented the...

Exhibition at EPIC

Geke — Mon, 05 Jul 2010 12:24:30 +0000

In collaboration with Daijiro Mizuno from the Critical Design Lab at Kyoto University of Art & Design, STBY will be exhibiting results from the Belonging & Belongings project at the EPIC conference in Tokyo from 28 August to 1 September.

Belonging & Belongings is research project with a multi-disciplinary approach. It explores how people express their multiple identities using fashion and communication technologies. What makes people feel they belong to a certain group of people, and how do their belongings (physical and virtual, garments and media) express this belonging?

This project is an international and multi-disciplinary research, initiated by dr Daijiro Mizuno (Critical Design Lab at Kyoto University of Art and Design) and dr Geke van Dijk and dr Bas Raijmakers (STBY design research London/Amsterdam).

Belonging & Belongings As part of our ongoing international research collaboration with Kyoto...
Video installation at EPIC in Tokyo Bas and Geke present their latest video work, for the...

Presentation at N2010 in Brazil

Luke — Thu, 01 Jul 2010 08:39:15 +0000

STBY Co-founder and Strategy Director Bas Raijmakers will be in Brazil this July speaking at the N2010 design festival. N2010, or the National Meeting of Students of Design, is this year celebrating its 20th anniversary by returning to Curitiba, the site of the first meeting in 1991. The event brings together students and academics in order to provide a forum for the articulation, exchange, and integration of Brazilian design thinking. Bas will be at the event as a speaker on July 15th.

Design research in Brazil Geke and Bas are now almost a week in Brazil,...
Presentation at ‘Creatie van Waarde’ On 28 June Bas Raijmakers presented two case studies of...
Presentation at Emerce E-Day Geke van Dijk and Julia Leihener (Creation Center Deutche Telekom)...

Presentation at ‘Creatie van Waarde’

Geke — Tue, 29 Jun 2010 09:19:43 +0000

On 28 June Bas Raijmakers presented two case studies of service innovation projects STBY worked on in the UK, to illustrate how creative thinking contributes to innovation and the creation of economic value. The occasion was a meeting with about 150 representatives of the Dutch creative industries who feel connected to the community ‘Creatie van Waarde’.

‘Creatie van Waarde’ (Creation of Value) is an initiative of the Dutch Creative Industries to develop a stronger joint vision on innovation and to be a more organised partner to other sectors, such as big industry, government and science. The initiative was prompted by a challenging call from the Ministery of Economic Affairs and the Ministery of Education, Culture & Science, stating that the creative industries in The Netherlands should be able to play a stronger role in innovation if they can manage to offer a more structured process and identity. This challenge has brought together many people from very diverse creative consultancies. In a series of meetings a joint document to answer to the call is currently being created.

STBY is one of the parties contributing to this programme and document. Based on our experience with service innovation projects and our knowledge of international methods and theories in this area, we have drafted the chapter that explains Creative Thinking and its added value to innovation.

Innovation Lecture 2009 On 8 December Geke was one of the round-table moderators...
Presentation at Emerce E-Day Geke van Dijk and Julia Leihener (Creation Center Deutche Telekom)...
Workshop at Creative Company Conference STBY will facilitate a workshop at the upcoming Creative Company...

STBY in Touchpoint

Luke — Thu, 17 Jun 2010 08:35:47 +0000

STBY’s Strategy Director Geke Van Dijk has contributed an article to issue 4 of Touchpoint, the international journal of service design. The issue focuses on links between service design and behavioural change, with a series of articles highlighting how design can function as a tool to influence the behaviour of consumers, employers, and employees.

Geke’s article is a case study of the Charging Up project recently conducted by STBY in conjunction with the Reach network. As this project looked in detail at the motivations and drivers of consumers’ everyday energy usage, it serves as a useful examination of how service design techniques could potentially help influence consumer behaviour.

In the article, Geke explains how one of the main challenges in the study was identifying the trigger point at which consumers began to reconsider their daily routines in regards to energy usage. She also explains how conducting the project in collaboration with the Reach partners provided a comprehensive, truly global account of how energy usage is viewed in different regions.

Issue 4 of Touchpoint is available for purchase through the Service Design Network here.

Charging Up: Energy usage in households around the world Article for Touchpoint 4, the journal of the international Service...
Charging up around the world How do people around the world charge their mobile devices?...
Call for papers on Service Design The academic journal Behaviour and Information Technology has accepted to...

Service Design En Espanol

Luke — Thu, 17 Jun 2010 08:31:40 +0000

Members of STBY’s core team have already had an extensive array of articles relating to service design published in both English and Dutch. This week saw a first however, with the publication of a Spanish language book featuring a chapter from STBY’s Creative Director, Bas Raijmakers.

Bas’ chapter is based on a recent project conducted by STBY which looked at the provision of care services for elderly people. Specifically, Bas addresses the question of how service design can help care organisations adapt their approaches to cope with an ageing population; STBY recently worked with Zuidzorg in the Netherlands to explore the barriers that currently prevent people from accessing care services remotely, as this is one way in which high quality care and support can be provided for large numbers of people.

Publishing articles such as this are one way in which STBY are contributing to the ongoing development of service design theory. Reflecting on what makes each project the company conduct’s a success opens up the nuances of service design methodology to peer review. As the body of literature accompanying the field continues to grow, so does practice in the field become increasingly refined.

Service Design Talks 20/1 On 20 January we will be getting together again to...
Remote services for older people For a consortium of public sector organisations in The Netherlands...
Design Research for Service Innovation Our creative research projects connect service providers with the lives...