Concept for dementia carers implemented

STBY, Waag Society and primary care organisation ZuidZorg developed several concepts with and for caretakers of people with dementia. One of these concepts has now been implemneted in Valkenswaard, south of Eindhoven in The Netherlands.

Ethnographic Studies

By spending time and interacting with potential users of new interactive services, we learn a lot about their habits, preferences, needs and concerns. This knowledge can be crucial for the successful development of innovative concepts for interactive services.

Design Documentaries

STBY has developed a unique method to explore and communicate the elusive, inconsistent fabric of everyday life by using video and engaging in a dialogue with the participants in a research.

Scenario & Persona Development

Successful interactive services are based on scenarios that go beyond just pushing new technology. The process to develop these scenarios needs to be imaginative and well out of the ordinary…

Probe and Diary Studies

Well-designed, surprising and playful materials can prompt participants to report in more lively and surprising ways than during interviews or focus groups, where they only sit and talk about…

Lead User Discovery Research

Learn from the leading edge of your customers where the most interesting opportunities to improve your service offering are. More and more companies ackowledge that the customer is becoming…

Tjebbe Tjebbes

Tjebbe In 2005 Tjebbe Tjebbes started writing for Spunk.nl, at the time the largest E-zine for young people in the Netherlands. A selection of his work got printed every week in cooperation with…

Leeor Levy

Leeor is a senior design researcher in STBY’s London office. Specialising in combining ethnographic research with design processes, Leeor brings a great deal of experience managing…