Photos from a Secret City

A favourite photographer of mine, Martin Parr, recently spent two years as photographer in residence for the City of London Corporation, which is the municipal governing body of the City of London.…

Transforming Teams from Good to Great

Everyone knows from experience that some groups or teams do better than others. So what is it that sets these successful teams apart? Increasing productivity of employees is something that every…

There is more to food than meets the tongue

We need to take all five senses into account when we are designing a service or an experience. The food industry—dining, in particular—reveals this. What’s this thing in my mouth?…

Global design with local understanding

Millions of people in more than a hundred countries now use Ebay’s sites and apps every day. These visitors represent a myriad of different cultures. Knowing precisely how to tailor its user…

What makes a home?

This is the question IKEA and its designers feel they must continually seek an answer to, if they are to succeed in their ambition “to create a better everyday life for the many”. And this question…

The way forward with smart mobility

Even for brief local journeys, for shopping or work purposes, people often combine walking, cycling or driving, and public transportation like urban rail, or the underground or bus. Such multi-modal…

Customer Journeys for Government Communication

STBY was asked to share experiences of working with Customer Journeys at the Academy for Government Communication. This is an initiative organised by the Ministry of General Affairs, and open for all civil servants working on government communication.

Learning about service innovation with STBY

We help clients learn about service design and design research in different ways, depending on the needs and context of the learners. These range from senior-level courses focusing on strategic…

Design for learning

Professional teachers and designers tend to inhabit separate realms that don’t often connect. However, while preparing a recent 3-day training program, we learned that early input from…

Strategic creativity book club: Frame Innovation

The book club aims to be an approachable, walk-in, sense-making moment, and we try to keep it low-threshold, but thought-provoking and productive. It is more of a place to help us form, rather…