The ethnographic interview: preparing clients to be observers

It’s important to prepare client-observers who have no previous experience with these kinds of interviews, to let them know what to expect, and to avoid pitfalls that can diminish the quality of the research process and results. Here are some guidelines researchers can share and discuss beforehand in order to ensure the process is equally fruitful for researcher and observer.

Rigorous documentation: A research superpower

When research activities get going in earnest, a lot is produced. If treated too casually, the mass of audio files and transcripts, flip-overs and mini-posters full of post-its, photos, interview notes and feedback mails can quickly turn into a massive hairball that no-one can unpick.

Deep Dive Ethnography

Deep dive ethnography is a way of using structured interactions to gain empathic insights about the people you’re designing for, often while sharing their experiences in their own setting.…

Co-creation labs

Co-creation labs typically involve hands-on activities in which a varied group of stakeholders expresses experiences and explorers potential solutions in a tangible way. For example: as…

Blended research

Some projects require a combination of research methods to achieve relevant and effective results. This can involve virtually any combination of methodologies, from diary studies (paper…

Global explorations

Much of our work on international design research projects is in locations other than the UK and the Netherlands, where our offices are located. Supporting global innovation through design…

Strategic Pilots

Design research offers organisations an experimental, open approach to strategy development. A pilot project is an effective way to start figuring out what an innovation program might contain…

Training and coaching

We help clients learn about service design and design research in different ways, depending on the needs and context of the learners. These range from senior-level courses focusing on strategic…