Author Archives: Geke

Customer Talk article on Service Design

One of the editors of the online community for customer-focused businesses and innovative marketing has written an introduction on Service Design, based on interviews with Geke van Dijk from STBY and Arne Oosterom from DesignThinkers

Service Design Thinks Amsterdam

On March 30th a new Service Design Thinks event will take place in Amsterdam. The theme for this session is education for multi-disciplinary T-shaped professionals.

First Service Design Talks event in London, 22 March 2011

Following in the footsteps of the successful series of Service Design Talks held in Amsterdam over the past two years, we are happy to announce the first Service Design Talks event in London.

Visionary and curious: Exploring Creative Leadership for THNK

To support the development of THNK, the Amsterdam School of Creative Leadership, we have been engaged during the past few weeks in exploring the most crucial dilemmas in the marketing, educational programme and online ecosystem – all issues the development team of THNK will have to deal with. As the new programme expects to attract [...]

FD picking up on Service Design

One of the major Dutch newspapers, Het Financieele Dagblad (translated as the Financial Daily Newspaper), has published an article describing the upcoming field of Service Design. The editor, Jan Smit, interviewed a lot of different people, among whom Geke van Dijk from STBY, to familiarise himself with the field.

Design Research for Service Innovation

Our creative research projects connect service providers with the lives and experiences of their customers. This helps our clients to innovate their service offering, making it more valuable for both their customers and business. Our projects generate rich and visually illustrated research materials that bring real people into the heart of design and innovation processes.

Video installations on socio-techno styles

Chelsea College of Art & Design is hosting an exhibition of video installations resulting from an intensive student programma Bas and Geke coached in December. 25 students MA Graphic Design Communications explored how people express their identities through their physical and virtual possessions.

STBY magazine

Motivated by the limited amount of literature on design research and service design currently available, we initiated STBY magazine. The first issue was published and distributed to clients, prospects and peers during the past few months in hard copy, but we also want to offer the contents as a downloadable PDF here.

STBY magazine – Service Innovation Inspired by People

Motivated by the limited amount of literature on design research and service design currently available, we initiated STBY magazine. The first issue was published and distributed to clients, prospects and peers during the past few months in hard copy, but we also want to offer the contents as a downloadable PDF here. STBY magazine offers [...]

Global Design Research

Being known as a world-class specialist in Design Research, many of our clients have asked us to deliver this kind of research on an international scale. Rather than developing this as an in-house service, we have initiated a global network with other specialists in design research around the world.