Design Driven Business Innovation course

Following up on the success of our annual master course together with the Business School of the University of Amsterdam, we have the opportunity to again offer an executive course for professionals…

How do people close to us see STBY?

An interview with the partner of one of our design researchers. It is sometimes hard to explain what we do – especially to people who are less familiar with our field of work than we are. To get a…

Service Design Work Out: ‘Are We Worth It?’

As one of the active core members of the Service Design Network Netherlands, STBY is co-organing and hosting the next Service Design Work Out session on Monday 26 October 2015 in Amsterdam. This…

The Future of Retail

What makes for an enjoyable and unique shopping experience? As more consumers expect retail experiences that somehow go ‘beyond buying’ to offer a unique, personalised, and memorable…

Spring House – our new home at the waterfront

On the 1st of September STBY is moving to Spring House, overlooking the newly regenerated IJ waterfront in Amsterdam, just behind the Central Station. Spring House brings the concept of co-working…

Changing car drivers’ behaviour

The Dutch Government started a programme to make better use of the existing road infrastructure. Just adding more asphalt is not the best solution to solve  accessibility problems, as it costs…

Orchestration

Bas Raijmakers co-authored an article about ‘Orchestration’ in the latest issue of CRISP magazine. “So many, you can’t get around it, So complex, you can’t…

In-house Service Design training

As more and more organisations are discovering the merits of service design and design thinking, and they embark on a process of realigning their service offering and internal procdures, they…