What do people care about in terms of mobility, and what do they want from a petrol station? STBY were recently contacted by a big international car brand who wanted us to help them gain a better idea of these topics to inform and inspire their service innovation process.
Author Archives: Geke
How to achieve and maintain a healthy lifestyle?
July 28, 2011 – 4:03 pm
This was a question we addressed in one of our recent projects for a large international consumer brand. What do people consider to be a healthy lifestyle? Are they happy with their current ways of maintaining their lifestyles? What would they like to alter? Would they welcome any support with this?
Stakeholder Research in Food & Retail for Ahold
July 28, 2011 – 3:56 pm
In collaboration with LBi Lost Boys, STBY recently conducted a stakeholder research for Ahold, the international retailing group that owns large consumer brands such as Albert Heijn, Etos, Stop&Shop and Giant.
Design Research talk at Q Festival
June 14, 2011 – 9:41 am
What makes Design Research different from most traditional qualitative research? What are the most important characteristics in terms of focus, process, materials and output?
Collaboration with Network Partners
June 7, 2011 – 5:41 pm
In the spirit of a true network company, we are open for collaborations with parties offering additional expertises to ours, and working in a similar agile but highly professional approach.
Say yes to the mess!
April 21, 2011 – 5:51 pm
For ‘The week of Service Design’ on Molblog, the online platform of the Dutch Marketing Magazine, Geke van Dijk was invited to contribute an article to illustrate the benefits of design research for service innovation. ‘Say yes to the mess’ discusses how empathic research into everyday life generates insights that illuminate and explain the often [...]
Say yes to the mess!
April 4, 2011 – 4:03 pm
For ‘The week of Service Design’ on Molblog, the online platform of the Dutch Marketing Magazine, Geke van Dijk was invited to contribute an article to illustrate the benefits of design research for service innovation.
BNO picking up on Service Design
March 29, 2011 – 12:01 pm
The main association for designers in The Netherlands, BNO, published an extensive article about Service Design. The trigger was a review of the book This is Service Design Thinking, but the editor Freek Kroesbergen extended this to a review of the current state of the Service Design field in The Netherlands.
Customer Talk article on Service Design
March 29, 2011 – 11:09 am
One of the editors of the online community for customer-focused businesses and innovative marketing has written an introduction on Service Design, based on interviews with Geke van Dijk from STBY and Arne Oosterom from DesignThinkers
Service Design Thinks Amsterdam
March 24, 2011 – 5:56 pm
On March 30th a new Service Design Thinks event will take place in Amsterdam. The theme for this session is education for multi-disciplinary T-shaped professionals.