‘Listening’ to Big Data

Every company will agree that listening to the voice of their customers is highly important. There are obviously multiple ways to do this. A good mix of these approaches is usually the most successful, as they all have their own strengths and weaknesses.

New frontiers for Service Design

The ubiquity of service design tools and artefacts is also a cue for pioneers in the field to move on and focus on new frontiers. At the Service Design Global Conference in Madrid, Jamin Hegeman of Capital One pointed to one of these frontiers. He argued that it is time for service design to move beyond projects that just create new service concepts, and to focus more on ways to effectively contribute to the long-term, sustainable management of service delivery and ongoing improvement of customer experiences.

Enhancing training with coaching

Over the past years we have increasingly been asked to support client organisations with their internal capacity building for service innovation. Our vast experience…

Design Driven Business Innovation course

Following up on the success of our annual master course together with the Business School of the University of Amsterdam, we have the opportunity to again offer an…

Hyper local vs. system thinking

Over the past year STBY has conducted several design research projects for the city of Amsterdam, supporting them with innovation projects around the use of public space.

How do people close to us see STBY?

An interview with the partner of one of our design researchers.

It is sometimes hard to explain what we do – especially to people who are less familiar with our field…

The Future of Retail

What makes for an enjoyable and unique shopping experience?

As more consumers expect retail experiences that somehow go ‘beyond buying’ to offer a unique, …

Changing car drivers’ behaviour

The Dutch Government started a programme to make better use of the existing road infrastructure. Just adding more asphalt is not the best solution to solve  accessibility…