Improving bicycle parking in public space

The city of Amsterdam is famous for her bicycle culture. The relatively small city is easy to cross and there are bicycle lanes all around. However, once arrived on your destination it is often…

Lead… and let go

In our projects we often help clients to innovate by doing design research together. This usually includes qualitative research and co-creation sessions, in which we aim to involve people from…

From form to forest

RVO, the Netherlands Enterprise Agency (Rijksdienst voor Ondernemend Nederland) asked STBY to help improve their services for organisations that want to request dispensation for building…

Cities are like organisms

Healthy organisms adapt and evolve based on what is happening in the world around them. Cities are ever-changing organisms, and part of their evolution and adaptation are the large-scale services…

Living services

Through screens and interfaces, the distinction between human and machine is blurring. Already, a great deal more objects than people are connected to the internet, with more connecting every…

Sharing research assets, fast and slow

Working with Google in a series of collaborations using design research to support the creation of new services, we’ve co-developed a valuable approach for how research assets can best be…

The Art Experience

Imagine the following scenarios: You are in the Rijksmuseum early in the morning before opening hours. It’s quiet. You are standing alone in front of Rembrandt’s Night Watch in…

Service Design is Everywhere

It’s surprising how our behaviour, while interacting with something we know very well, has changed by the influence of an investment in service design. A fantastic example of this is the…

Book club: How to thrive in the next economy

For the Strategic Creativity Book Club, we read How to Thrive in the Next Economy by John Thackara. The former director of the Netherlands Design Institute and the Doors of Perception events of…