Improving bicycle parking in public space

The city of Amsterdam is famous for her bicycle culture. The relatively small city is easy to cross and there are bicycle lanes all around. However, once arrived on…

Lead… and let go

In our projects we often help clients to innovate by doing design research together. This usually includes qualitative research and co-creation sessions, in which…

From form to forest

RVO, the Netherlands Enterprise Agency (Rijksdienst voor Ondernemend Nederland) asked STBY to help improve their services for organisations that want to request…

Cities are like organisms

Healthy organisms adapt and evolve based on what is happening in the world around them. Cities are ever-changing organisms, and part of their evolution and adaptation…

Living services

Through screens and interfaces, the distinction between human and machine is blurring. Already, a great deal more objects than people are connected to the internet,…

Sharing research assets, fast and slow

Working with Google in a series of collaborations using design research to support the creation of new services, we’ve co-developed a valuable approach for how…

The Art Experience

Imagine the following scenarios:

You are in the Rijksmuseum early in the morning before opening hours. It’s quiet. You are standing alone in front of Rembrandt’s…

Service Design is Everywhere

It’s surprising how our behaviour, while interacting with something we know very well, has changed by the influence of an investment in service design. A …