Author Archives: STBY

Heartlands Inclusive Design review

For the Kerrier District Council in Pool, Cornwall we conducted an inclusive design review. They had recently completed the masterplan stage of a large-scale and complex urban regeneration project, and wished to evaluate this process from the perspective of inclusive design principles before they embarked on the detailed design stages.

FORUM

For the Dutch Institute for Multicultural Development FORUM, a highly acclaimed knowledge base on diversity, we have completed a two-step research project informing the evaluation and innovation of their service delivery. We interviewed a wide sample of their targetmarket across The Netherlands

Bas Raijmakers

Bas Raijmakers is creative director at STBY, and along with Geke, one of our founders. Like all of our senior design researchers, Bas has been involved with a wide range of different service design projects. He is particularly involved with much of our video work, having developed the ‘Design Documentary’  format himself in his PhD [...]

Geke van Dijk

Geke, along with Bas, is a co-founder of STBY, and currently serves as our strategy director. An expert in the field of Consumer Behaviour Research and Human-Computer Interaction, Geke also specialises in more general marketing issues and business strategy. A key theme of her work is that the changing expectancies and demands of contemporary consumers [...]

Spunk//STBY

We have initiated a research joint venture with Spunk. This group of Dutch young, dynamic and highly opinionated people (16-19 years old) is never afraid to tackle any subject head on from their own perspective, even if it counters the public opinion. This is what makes their online magazine and video journals so excellent (www.spunk.nl).

Passionate for People

by Geke van Dijk and Bas Raijmakers. Presented at the Design by Fire conference on 23 October 2007 in Utrecht, NL. (8.4 Mb, excluding video fragments)

Creative collaborations for innovative service design

by Geke van Dijk. Published in ‘Uncommon Ground: Creative encounters across sectors and disciplines’, edited by Cathy Brickwood et al., BIS publishers, Amsterdam, 2007. (PDF, 5.6MB)

Designing Across Boundaries

With 11 Sao Paulo-based and 9 London-based designers we were involved in a Design Challenge at Villiers Highschool in Southall, London. The goal was to design a product or service for the school, in close collaboration with a group of their students, using video as a material to do research and cardboard as a material to explore the concepts.

(Un)common Ground

(Un)common Ground is an international research network exploring the practice of creative, cross-sector collaborations. Case studies of state-of-the-art projects on the crossroads of design, technology, business, science, arts and education are scrutinised in expert meetings and publications to uncover what characterises creative innovation.

PhD thesis Design Documentaries

by Bas Raijmakers. Completed in 2007 at the Royal College of Art, Design Interactions, London, UK. (PDF, 4,7 MB)