Educated in India, Vienna and London, Anab is the Founder of Superflux. She has more then seven years of experience in design, research and film, having worked on strategic and speculative design projects for a wide range of businesses, think-tanks and research organisations. The recipient of the Award of Excellence ICSID, UNESCO Digital Arts Award, [...]
Author Archives: STBY
Inclusive Design partnership
August 9, 2009 – 9:00 am
For clients who require inclusive design facilitation, we work in collaboration with the one of the world’s leading experts in inclusive design, the Helen Hamlyn Centre at the Royal College of Art in London. STBY is responsible for most of the consultation activities, and experts from the Helen Hamlyn Centre are involved as advisors to [...]
Join our participant network
June 12, 2009 – 7:10 pm
When we kick off a new research project, one of the first things we do is look for participants. We look for people in all shapes and forms and a variety of interests. If you are willing to share your experiences, thoughts and motivations, we invite you to join our research network and receive updates on our latest projects.
Global Design Research network
June 3, 2009 – 9:42 am
As part of the global design research network Reach we are conducting two international researches. One on how people use and think about energy, and one about how people use mobile phones to organise their social life.
Karien Stroucken
December 23, 2008 – 1:23 pm
Karien was Research Manager at STBY and is now freelancing as a project manager in London. She has been working in the communication and digital media industry for the last 10 years. With a fascination for technology and innovation, she started her career at the University of Amsterdam as the coordinator of the UvAweb2000 were [...]
Lead User Discovery Research
November 25, 2008 – 1:07 pm
Learn from the leading edge of your customers where the most interesting opportunities to improve your service offering are. More and more companies ackowledge that the customer is becoming the dominant reference point for strategy and innovation.
Open Innovation & Co-Creation workshops
November 20, 2008 – 4:10 pm
Open innovation is an approach that welcomes the perspective of customers into the innovation process. The exchange of experiences with customers in open innovation workshops can be a very effective source of inspiration for your innovation team.
Qualitative consumer research
November 20, 2008 – 1:07 pm
In-depth studies that reveal how people use media and technology in their daily lives. The objective for these studies is to explore consumer needs and responses to concepts for new interactive services.
Ethnographic studies
November 20, 2008 – 1:06 pm
By spending time and interacting with potential users of new interactive services, we learn a lot about their habits, preferences, needs and concerns. This knowledge can be crucial for the successful development of innovative concepts for interactive services.
Design documentaries
November 20, 2008 – 1:06 pm
STBY has developed a unique method to explore and communicate the elusive, inconsistent fabric of everyday life by using video and engaging in a dialogue with the participants in a research.