By spending time and interacting with potential users of new interactive services, we learn a lot about their habits, preferences, needs and concerns. This knowledge can be crucial for the successful development of innovative concepts for interactive services.
Author Archives: STBY
Design documentaries
February 5, 2011 – 1:06 pm
STBY has developed a unique method to explore and communicate the elusive, inconsistent fabric of everyday life by using video and engaging in a dialogue with the participants in a research.
Scenario & persona development
February 4, 2011 – 1:04 pm
Successful interactive services are based on scenarios that go beyond just pushing new technology. The process to develop these scenarios needs to be imaginative and well out of the ordinary to generate interesting, innovative and surprising concepts. The concepts then need to be thoroughly reviewed from a multiplicity of perspectives. The reviewing process may be [...]
Probe and Diary Studies
February 3, 2011 – 1:05 pm
Well-designed, surprising and playful materials can prompt participants to report in more lively and surprising ways than during interviews or focus groups, where they only sit and talk about their experiences. Probe studies provide participants with research materials they actively use for a certain period, and that trigger the recording of experiences during this use [...]
Lead User Discovery Research
February 2, 2011 – 1:07 pm
Learn from the leading edge of your customers where the most interesting opportunities to improve your service offering are. More and more companies ackowledge that the customer is becoming the dominant reference point for strategy and innovation.
Tjebbe Tjebbes
March 22, 2010 – 11:08 am
In 2005 Tjebbe Tjebbes started writing for Spunk.nl, at the time the largest E-zine for young people in the Netherlands. A selection of his work got printed every week in cooperation with NRC Handelsblad (a Dutch daily evening newspaper). After serving as the editor in chief of the same E-zine Tjebbe worked freelance for a [...]
Leeor Levy
March 16, 2010 – 12:56 pm
Leeor is a senior design researcher in STBY’s London office. Specialising in combining ethnographic research with design processes, Leeor brings a great deal of experience managing projects that span product, service and design innovation to her work at STBY. Formally principal and creative director of her own the branding, design, and advertising agency, Leeor has incorporated [...]
Michiel van der Heyden
March 16, 2010 – 10:54 am
Michiel is a Senior Design Researcher at STBY, working predominantly out of our Amsterdam office. Michiel has taken the lead on a number of recent projects, including a recent international collaboration with the Danish pharmaceutical firm Novo Nordisk. With years of experience and extensive expertise in the fields of business development and marketing, Michiel is [...]
Luke Kelly
March 1, 2010 – 2:51 pm
Luke is the research assistant in STBY’s London office. His job entails both taking care of the logistical side of projects, ensuring that the senior design researchers have all they need in order to work effectively, whilst also conducting fieldwork, taking part in analysis, and helping moderate discussions in workshops. Luke originally came to STBY [...]
Ré Dubhthaigh
March 1, 2010 – 11:11 am
Ré Dubhthaigh, founder and director of the design-led management consultancy Radarstation, is one of STBY’s most frequent collaborators. A specialist in helping executives and operatives in organisations understand the changing needs and desires of their customers, Ré’s experience and expertise have proven invaluable on collaborations for clients such as Sony, CBBC, and Southern Water. Ré’s work often [...]