For clients who require inclusive design facilitation, we work in collaboration with the one of the world’s leading experts in inclusive design, the Helen Hamlyn Centre at the Royal College of Art in London. STBY is responsible for most of the consultation activities, and experts from the Helen Hamlyn Centre are involved as advisors to [...]
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Lead User Discovery Research
November 25, 2008 – 1:07 pm
Learn from the leading edge of your customers where the most interesting opportunities to improve your service offering are. More and more companies ackowledge that the customer is becoming the dominant reference point for strategy and innovation.
Open Innovation & Co-Creation workshops
November 20, 2008 – 4:10 pm
Open innovation is an approach that welcomes the perspective of customers into the innovation process. The exchange of experiences with customers in open innovation workshops can be a very effective source of inspiration for your innovation team.
Qualitative consumer research
November 20, 2008 – 1:07 pm
In-depth studies that reveal how people use media and technology in their daily lives. The objective for these studies is to explore consumer needs and responses to concepts for new interactive services.
Ethnographic studies
November 20, 2008 – 1:06 pm
By spending time and interacting with potential users of new interactive services, we learn a lot about their habits, preferences, needs and concerns. This knowledge can be crucial for the successful development of innovative concepts for interactive services.
Design documentaries
November 20, 2008 – 1:06 pm
STBY has developed a unique method to explore and communicate the elusive, inconsistent fabric of everyday life by using video and engaging in a dialogue with the participants in a research.
Probe and Diary Studies
November 20, 2008 – 1:05 pm
Well-designed, surprising and playful materials can prompt participants to report in more lively and surprising ways than during interviews or focus groups, where they only sit and talk about their experiences. Probe studies provide participants with research materials they actively use for a certain period, and that trigger the recording of experiences during this use [...]
Scenario & persona development
November 20, 2008 – 1:04 pm
Successful interactive services are based on scenarios that go beyond just pushing new technology. The process to develop these scenarios needs to be imaginative and well out of the ordinary to generate interesting, innovative and surprising concepts. The concepts then need to be thoroughly reviewed from a multiplicity of perspectives. The reviewing process may be [...]
Youth studies
November 20, 2008 – 1:04 pm
For research specifically focused on issues regarding young people in The Netherlands, STBY has initiated a joint venture with Spunk (www.spunk.nl). This group of young, dynamic and highly talented journalists (16-19 years old) is perfectly suited to engage with other young people and explore their perspectives on various issues. STBY is intensively involved in the [...]
Education & training
November 20, 2008 – 1:01 pm
We always enjoy passing our knowledge on to others and engaging in lively discussions. We often speak at conferences, seminars and company training days. We have also been invited to teach at the Design Academy (Eindhoven, NL), The Royal College of Art (London, UK), the University of Glasgow (Scotland) and the University of Amsterdam (NL). [...]