Westergasfabriek in Amsterdam

Moving Targets and Visual Design Research: STBY at the 9th Service Design Global Conference

The 9th Service Design Global Conference entitled ‘Business as Unusual’ will take place in Amsterdam on 27 – 28 October 2016 and will include a presentation and masterclass from STBY, co-organizer of the conference. In her presentation ‘Moving Targets‘, Geke van Dijk will be sharing principles of agile collaboration with interdisciplinary teams in large organisations, derived from several years collaboration on projects with Google. She’ll focus on approaches that enable research to create deep insights upon which to ground decisions, while keeping up with the speed and dynamism of agile development of new service propositions in these kinds of large organisations.

Sam Miller and Astrid Lubsen will conduct a master class on visual design research, a topic about which STBY recently published the book Viewfinders. Participants in Untapped visual media in service design and design research will learn hands-on how to use photography and film for empathic research. First, they become acquainted with the key aspects of the rich film language and visual storytelling toolkit created by documentary filmmakers and photographers through more than a century of work. Then they will explore the newest technology, such as wearable cameras, 360-degree camera’s, drones and even cameras which use brainwaves as input. Together, these are creating exciting new ways of researching people’s daily lives.

Lead… and let go

In our projects we often help clients to innovate by doing design research together. This usually includes qualitative research and co-creation…

Pushing the Boundaries

The following is an excerpt from our forthcoming publication Viewfinders: Thoughts on Visual Design Research (2016). Visual design research…

Ingredients for innovation

How can you translate the unpredictable, abstract and complex attributes of a innovation process into tools and guidelines, in such a way that…