Presentation of MindLab service design event

Geke van Dijk was invited to present at MindLab’s popular morning event on service design.  She described and illustrated the necessity of addressing the full user experience when creating public as well as private services. The user journey plays a central role as a method to understand how users interact with services, providing useful insights when adjusting services. You can watch the full presentation here.

What Design Can Do For The Climate

How can designers tackle a problem as complex as climate change? That was the question we were faced with when we partnered with What Design Can Do…

Lead… and let go

In our projects we often help clients to innovate by doing design research together. This usually includes qualitative research and co-creation…

Pushing the Boundaries

The following is an excerpt from our forthcoming publication Viewfinders: Thoughts on Visual Design Research (2016). Visual design research…