What makes a home?

This is the question IKEA and its designers feel they must continually seek an answer to, if they are to succeed in their ambition “to create a better everyday life for the many”. And this question only grows in relevance, because the concept of home is in flux. Urbanisation, smaller living spaces, one-person households, roommates, single-parent homes, more frequent moves at home and across borders, multigenerational households: all these are having an impact. How do they affect how we see our homes and what we want them to be?

In June, STBY facilitated a workshop in which IKEA’s designers and product developers explored the question of what makes a home. Taking the extensive studies from the Life at home report 2016 as a basis, the designers explored the challenges people face and the opportunities they present. They then brainstormed to create ideas for new products and services for IKEA to offer.

This workshop was a first step towards achieving IKEA’s longer-term goal to strengthen their consumer-driven innovation process. The key to success in the workshop was to balance openness and empathy with a rigorous process. Using the framework and tools designed by STBY, the designers and others were able to collaborate successfully, learn from each other, and avoid getting stuck. At the end of the day all 200 (!) participants had tangible results to show and many more ideas. Hopefully, this is only the beginning of a new kind of successful collaboration between IKEA’s designers and product developers.

Innovating the Candidate Journey

Customer centric innovation is a common practice in design research today, and  can be seen as an evolution of that is employee centric innovation. Thinking of …

No Minor Thing

What can designers do to help combat the sexual exploitation of children? That is the question posed by What Design Can Do in collaboration with the Dutch Public Prosecutions…

Co-creating a traffic policy

Recently STBY was asked to support conversations between policymakers of the city of Amsterdam and residents of a specific neighborhood about the renewal of their…

Global challenges, local actions

Climate change is a global problem, yet we can locally design interventions that really make a difference, especially in cities around the world. It is well known…

Design Driven Business Innovation

For the third year in a row STBY partners with Amsterdam Business School in delivering its Professional Post-Graduate Course for Design Driven Business Innovation.…

Algorithms and personal taste

Determining what someone likes and satiating their everyday desires is a challenge that many content providers are now racing to tackle. From Netflix to Amazon,…