street cleaning truck on street, seen from behind

Customer Journeys for Government Communication

STBY was asked to share experiences of working with Customer Journeys at the Academy for Government Communication. This is an initiative organised by the Ministry of General Affairs, and open for all civil servants working on government communication. After a presentation of the key principle of Customer Journeys, small teams of participants practised creating a customer journey themselves, using the handouts and templates provided by STBY.

A complement to the workshop was the presentation of a recent Customer Journey project by our client at the Netherlands Enterprise Agency (Rijksdienst voor Ondernemend Nederland). In this project STBY helped RVO to improve their services for organisations that want to request dispensation for building in the natural environment.

The combination of prinicples, hands-on practice and presentation of a recent project in context, helped the participants to better understand the mix of theory and practical skills involved in creating Customer Journeys (what we sometimes call the ‘craft’ of Service Design). It’s essential to experience this, as Customer Journeys typically have to be crafted to fit individual cases and contexts.  

Innovating the Candidate Journey

Customer centric innovation is a common practice in design research today, and  can be seen as an evolution of that is employee centric innovation. Thinking of …

No Minor Thing

What can designers do to help combat the sexual exploitation of children? That is the question posed by What Design Can Do in collaboration with the Dutch Public Prosecutions…

Co-creating a traffic policy

Recently STBY was asked to support conversations between policymakers of the city of Amsterdam and residents of a specific neighborhood about the renewal of their…

Global challenges, local actions

Climate change is a global problem, yet we can locally design interventions that really make a difference, especially in cities around the world. It is well known…

Design Driven Business Innovation

For the third year in a row STBY partners with Amsterdam Business School in delivering its Professional Post-Graduate Course for Design Driven Business Innovation.…

Algorithms and personal taste

Determining what someone likes and satiating their everyday desires is a challenge that many content providers are now racing to tackle. From Netflix to Amazon,…

Enhancing training with coaching

Over the past years we have increasingly been asked to support client organisations with their internal capacity building for service innovation. Our vast experience…