Trainer showing paper to students in class

Learning about service innovation with STBY

We help clients learn about service design and design research in different ways, depending on the needs and context of the learners. These range from senior-level courses focusing on strategic managerial roles, for companies deploying these disciplines to grow their business, to trainings that prepare participants to take on new roles or tasks within their organizations at an intermediate or junior level.

Sometimes STBY is the key developer of the course, such as for instance for the University of Amsterdam Business School. We developed an eight-week post-graduate course on Design-Driven Business Innovation, in collaboration with professor Wietze van der Aa of the AMSI (Amsterdam Center for Service Innovation). This course has already run successfully for 3 years with students in the final year of their MA, and has now been opened up for professional education as well. Participants practice on real-life cases for partners (e.g. Philips Innovation), or develop an individual project connected to their own work, so they can take these approaches directly into their organization. An eight-week in-house course for Cap Gemini used a similar project-based approach.

At other times STBY’s offer consists of focused modules on service design or design research within existing, more extensive courses. For instance, we teach a service design component as part of one of Yellow Walnut’s professional education course for entrepreneurs, titled Growth Class. The program is entering its third edition this year. In this program, we discuss projects and principles to give insight into the rationale how service design is deployed, and the ways it pans out in practice. As part of an Emerce Service Design course, we give a guest lecture that helps marketing, communication and other professionals at intermediate level understand where design research for service innovation can play a role in their work. At the International Master Course in Hospitality at the Hague Hotel School, we coach students during an 8 to 10-week module in which they work for a real client (e.g. Schiphol Airport and FC Utrecht). They receive a challenge, and create a pitch as their final deliverable.

For all of these courses, we adapt the level, intensity and duration of educational activities to the course objectives, the learners and the context. Different combinations of theory and application are needed for different professional levels and roles.

People at table listening to trainer

 

Innovating the Candidate Journey

Customer centric innovation is a common practice in design research today, and  can be seen as an evolution of that is employee centric innovation. Thinking of …

No Minor Thing

What can designers do to help combat the sexual exploitation of children? That is the question posed by What Design Can Do in collaboration with the Dutch Public Prosecutions…

Co-creating a traffic policy

Recently STBY was asked to support conversations between policymakers of the city of Amsterdam and residents of a specific neighborhood about the renewal of their…

Global challenges, local actions

Climate change is a global problem, yet we can locally design interventions that really make a difference, especially in cities around the world. It is well known…

Design Driven Business Innovation

For the third year in a row STBY partners with Amsterdam Business School in delivering its Professional Post-Graduate Course for Design Driven Business Innovation.…

Algorithms and personal taste

Determining what someone likes and satiating their everyday desires is a challenge that many content providers are now racing to tackle. From Netflix to Amazon,…