Playdoh, Lego blocks, tape laying on simple map

Innovative prototypes spark discussions between residents and local authorities

To help a local government department in the UK foster more public participation in its strategic planning processes, we ran a Public Future Lab in which we used innovative prototypes to reduce participation barriers for local residents.  We didn’t want to just tell them our concepts, so we used a variety of different prototypes including a re-imagined web interface, a visualization of a gamefully designed social application, an animation of a new service experience, and a physical model of a public installation. This approach proved to be very effective, showing that communicating visually and tangibly can help traverse boundaries when working with diverse members of the public. Also, playful and interactive elements put participants at ease so they open up and share their opinions.

Enhancing training with coaching

Over the past years we have increasingly been asked to support client organisations with their internal capacity building for service innovation. Our vast experience of working as practitioners…

Probing Collectives of Users

Many organisations are developing services for collectives of users, such as teams, families, communities, and organisations. Think Spotify, Facebook, Microsoft, Google, 1Password, Slack etc. How do you research users when they are part of an interconnected collective?

Challenging designers to tackle climate change

How can designers tackle a problem as complex as climate change? That’s the question we’ve been trying to answer this year as the research partner for What Design Can Do’s Climate Action Challenge.

Hyper local vs. system thinking

Over the past year STBY has conducted several design research projects for the city of Amsterdam, supporting them with innovation projects around the use of public space.

Plants, protein and plastic: sustainability in food

How do people perceive food in terms of health and sustainability? Where do they get their information about food from, and what do they do with it? And how do they perceive so-called ‘new’ proteins, derived from plants instead of animals?

Making bicycle parking easier and faster

STBY helped the city of Amsterdam and Dutch Rail to make the use of indoor bicycle parking facilities more efficient and convenient through the use of new technology. This improvement is essential,…

Global design with local understanding

Millions of people in more than a hundred countries now use Ebay’s sites and apps every day. These visitors represent a myriad of different cultures. Knowing precisely how to tailor its user…