Playdoh, Lego blocks, tape laying on simple map

Innovative prototypes spark discussions between residents and local authorities

To help a local government department in the UK foster more public participation in its strategic planning processes, we ran a Public Future Lab in which we used innovative prototypes to reduce participation barriers for local residents.  We didn’t want to just tell them our concepts, so we used a variety of different prototypes including a re-imagined web interface, a visualization of a gamefully designed social application, an animation of a new service experience, and a physical model of a public installation. This approach proved to be very effective, showing that communicating visually and tangibly can help traverse boundaries when working with diverse members of the public. Also, playful and interactive elements put participants at ease so they open up and share their opinions.

Design Driven Business Innovation

For the third year in a row STBY partners with Amsterdam Business School in delivering its Professional Post-Graduate Course for Design Driven Business Innovation.…

Algorithms and personal taste

Determining what someone likes and satiating their everyday desires is a challenge that many content providers are now racing to tackle. From Netflix to Amazon,…

Enhancing training with coaching

Over the past years we have increasingly been asked to support client organisations with their internal capacity building for service innovation. Our vast experience…

Probing Collectives of Users

Many organisations are developing services for collectives of users, such as teams, families, communities, and organisations. Think Spotify, Facebook, Microsoft, Google, 1Password, Slack etc..

Hyper local vs. system thinking

Over the past year STBY has conducted several design research projects for the city of Amsterdam, supporting them with innovation projects around the use of public space.