People waiting on a train platform, looking at a large screen with info about the composition of the train.

Implementation of dynamic boarding begins at Dutch railway stations

STBY was involved in the development and testing of new dynamic boarding technology that is creating a major service improvement to the Dutch railway system. Implementation has now begun in three major stations: Schiphol airport, Amsterdam Zuid, and Utrecht Central Station.  An Intelligent Platform Bar, a led screen along the full length of the platform, tells train travellers in real time the location of the doors, 1st and 2nd class cars, and bicycle and wheelchair access in the train they are waiting for. This enables train travellers to pick the right place on the platform to board an incoming train, so they can board safely and quickly. Have a look at the Intelligent Platform Bar in action.

Innovating the Candidate Journey

Customer centric innovation is a common practice in design research today, and  can be seen as an evolution of that is employee centric innovation. Thinking of …

No Minor Thing

What can designers do to help combat the sexual exploitation of children? That is the question posed by What Design Can Do in collaboration with the Dutch Public Prosecutions…

Co-creating a traffic policy

Recently STBY was asked to support conversations between policymakers of the city of Amsterdam and residents of a specific neighborhood about the renewal of their…

Global challenges, local actions

Climate change is a global problem, yet we can locally design interventions that really make a difference, especially in cities around the world. It is well known…

Design Driven Business Innovation

For the third year in a row STBY partners with Amsterdam Business School in delivering its Professional Post-Graduate Course for Design Driven Business Innovation.…

Algorithms and personal taste

Determining what someone likes and satiating their everyday desires is a challenge that many content providers are now racing to tackle. From Netflix to Amazon,…