Prototyping helps organisations forward

Many innovative companies can struggle with a ‘meeting culture’ where everyone has a say – it can lead to slow processes with little progress. There is always someone who sees a problem which has to be solved before implementing something; this can be very frustrating and paralyses organisations.

Prototyping can push organisations forward. A prototype is a draft of a product or service that allows you to explore your ideas and demonstrate your intentions to users before investing time and money in development. A prototype can range from a low-fidelity paper drawing to a high-fidelity functioning mockup.

Prototyping can be seen as a surrogate for a future situation, giving you the ability to gain knowledge about the future situation, how the new product or service may be used. It is an effective way of doing, making, and trying, receiving feedback from users, developers, and decision makers in an organisation. Prototyping is a very helpful way to push forward and iteratively improve – the organisation can move again!

As Tom Kelley of IDEO puts it, “prototyping is problem solving. It’s a culture, and a language. You can prototype just about anything — a new product or service, or a special promotion. What counts is moving the ball forward, achieving some part of your goal. Not wasting time.”

Prototyping Clean Energy Futures

In a workshop hosted by STBY during the Service Design Days in Barcelona on the 5th and 6th of October 2018, we prototyped ideas for new service concepts in response to the What Design Can Do Clean Energy Challenge.

A New Breed of Design Research Tools

Gone are the days of lugging around clunky recorders, hefty cameras and brick-like hard drives to interviews and observation sites. The design researchers of today need only bring along a smartphone hooked up to a few complementary gadgets and software to capture and save quality audio, video and images.

STBY’s Action-packed Autumn

From Service Design Days in Barcelona to a 'Happy Pedestrian' Conference in Amsterdam, STBY has a packed agenda for Autumn. Here's a sweep of what we are up to.  

Unpacking the Journey from Farm to Fork in Nairobi

STBY recently went to Nairobi to work with local design research partners on the preparations for the latest Global Design Challenge on Clean Energy. Through workshops with creatives and energy experts we explored local energy issues and developed a better understanding of the Kenyan perspectives on climate change.

Rigorous documentation: A research superpower

When research activities get going in earnest, a lot is produced. If treated too casually, the mass of audio files and transcripts, flip-overs and mini-posters full of post-its, photos, interview notes and feedback mails can quickly turn into a massive hairball that no-one can unpick.

Where do people fit into the Internet of Things?

There are now more things connected to the internet than the number of people in the world. Many of these devices are inside our home, from Bluetooth speakers to smart coffee machines and fridges. In the future, even our plates and curtains might be hooked up to the internet. The house will then resemble a lab, in which we are the studied subjects. How much alcohol do we drink? How often do we wash our hair, or cut our nails? Are we snacking more than usual? Spending longer in front of the mirror? Maybe the homes of the future will know.

Imagining More Walkable Cities

What does ‘walkability’ mean? Exploring more walkable cities could help us envision streets that can be used and enjoyed by everyone. Much…

What Design Can Do For The Climate

How can designers tackle a problem as complex as climate change? That was the question we were faced with when we partnered with What Design Can Do…