In-house Service Design training

As more and more organisations are discovering the merits of service design and design thinking, and they embark on a process of realigning their service offering and internal procdures, they have a need for specialised staff training. STBY has worked with a several companies on in-house training events that varied from a half day seminar to a series of themed workshops. Recently we completed a bespoke 5 week in-house service design course with managers from Capgemini.

In the training sessions we discuss general principles of service design and design thinking as well as the methods and tools used in practice. We illustrate these with examples from case studies and give the participants assignments to practice with using the tools themselves. We always customise the programme to the domain of the client and the specific groups of participants in the session.

Over the past years we have also given such bespoke in-house training sessions for VanMorgen, ZuidZorg, Belastingdienst, NTT Data, Microsoft and Xynteo.

As the editors of the tools section in the bestselling book This is Service Design Thinking, we have an excellent overview of methods and techniques to use in every stage of the service disign process. We have a large repository of materials to do hands on exercises with, so the participants can experience for themselves how to apply the theory to projects they are currently working on.

Co-creating a traffic policy

Recently STBY was asked to support conversations between policymakers of the city of Amsterdam and residents of a specific neighborhood about the renewal of their…

Global challenges, local actions

Climate change is a global problem, yet we can locally design interventions that really make a difference, especially in cities around the world. It is well known…

Design Driven Business Innovation

For the third year in a row STBY partners with Amsterdam Business School in delivering its Professional Post-Graduate Course for Design Driven Business Innovation.…

Algorithms and personal taste

Determining what someone likes and satiating their everyday desires is a challenge that many content providers are now racing to tackle. From Netflix to Amazon,…

Enhancing training with coaching

Over the past years we have increasingly been asked to support client organisations with their internal capacity building for service innovation. Our vast experience…

Probing Collectives of Users

Many organisations are developing services for collectives of users, such as teams, families, communities, and organisations. Think Spotify, Facebook, Microsoft, Google, 1Password, Slack etc..

Hyper local vs. system thinking

Over the past year STBY has conducted several design research projects for the city of Amsterdam, supporting them with innovation projects around the use of public space.