The future is here – Wearable technology

STBY is always keen to investigate new and exciting themes , and what could be more exciting than wearable technology? Predicted to be worth 10billion euros by 2020, this is an industry still in its infancy but brimming with opportunities to be uncovered and explored. Some wearable technology can already be seen, shaping the habits of early adopters. The practices and motivations of these early adopters offer a glimpse into the future of this industry – if you look close enough.

STBY was commissioned by an international technology company to take a closer look into how people use current wearable technologies, in order to identify opportunities to deliver improved, differentiated, innovative and meaningful experiences in the future. In order to develop products and services that can survive in the market, companies have to deliver innovation that enriches people’s lives. The client team wanted to better understand the underlying needs & natural human behaviour that current wearable devices and related services are delivering, or failing to deliver.

STBY conducted in-depth interviews with early-adopters of wearable technology in the Netherlands and in the United Kingdom. These interviews were analysed through design documentaries, and the resulting compilations served as immersion tools for a 2 day workshop with a client team containing strategists, engineers and marketeers. This workshop served the purpose of further exploring and iterating the insights into relevant opportunities.

By having an in-depth look into the experiences early-adapters, STBY provided a glimpse into how wearable technology can properly serve the mainstream public in the near future. There are many profitable opportunities to be explored by the companies who are courageous enough to tackle this brave new world, and STBY is very proud of helping to shape their radical innovations.

 

Making bicycle parking easier and faster

STBY helped the city of Amsterdam and Dutch Rail to make the use of indoor bicycle parking facilities more efficient and convenient through the use of new technology. This improvement is essential,…

Plants, protein and plastic: sustainability in food

How do people perceive food in terms of health and sustainability? Where do they get their information about food from, and what do they do with it? And how do they perceive so-called ‘new’ proteins, derived from plants instead of animals?

Probing Collectives of Users

Organisations are increasingly developing services for groups of users, such as teams, families, communities, and organisations. Think Spotify, 1Password, Slack etc. How do you research users when they are part of an interconnected collective?

Challenging designers to tackle climate change

How can designers tackle a problem as complex as climate change? That’s the question we’ve been trying to answer this year as the research partner for What Design Can Do’s Climate Action Challenge.

Customer Journeys for Government Communication

STBY recently conducted a workshop on the topic of Customer Journeys for the Academy for Government Communication, an initiative organised by the Ministry of General Affairs that is open for all civil servants...

The way forward with smart mobility

Even for brief local journeys, for shopping or work purposes, people often combine walking, cycling or driving, and public transportation like urban rail, or the underground or bus. Such multi-modal…

Learning about service innovation with STBY

We help clients learn about service design and design research in different ways, depending on the needs and context of the learners. These range from senior-level courses focusing on strategic…

Improving bicycle parking in public space

The city of Amsterdam is famous for her bicycle culture. The relatively small city is easy to cross and there are bicycle lanes all around. However, once arrived on your destination it is often…