Global Design Research

Being known as a world-class specialist in Design Research (short for ‘design-led customer research’), many of our clients have asked us to deliver this kind of research on an international scale. Rather than developing this as an in-house service, we have initiated a global network with other specialists in design research around the world. These are small companies like STBY with a proven track record and working with highly senior staff. This way we can guarantee a very high quality of local data collection and collaborative insight generation. In our experience this is far better way of conducting international research than travelling to the international sites ourselves and do interviews through local translators and freelance researchers.

The international network we have set up in 2008 is called ‘REACH – the global design research network’. The network currently consists of 12 members companies, covering 12 countries around the world. We expect the network to further expand over the coming years. See the Reach website for all the details:

The Design Research we do through the network can be described as a combination of two approaches:

Understanding people’s practices to drive innovation
Understanding the people and situations you design for is crucial for successful innovation. These insights only come from spending time with your customers, and developing empathic conversations with them. When presented in an inspiring, visual way such insights are a strong driver of innovation.

Bringing design skills into customer research
Design skills such as generating, modeling and prototyping new ideas are crucial for successful innovation. If these skills are already used in immersive field work and insight creation, the resulting innovative ideas are rooted strongly in the markets your company innovates for.

Ethnographic Studies

By spending time and interacting with potential users of new interactive services, we learn a lot about their habits, preferences, needs and concerns. This knowledge can be crucial for the successful development of innovative concepts for interactive services.

Design Documentaries

STBY has developed a unique method to explore and communicate the elusive, inconsistent fabric of everyday life by using video and engaging in a dialogue with the participants in a research.

Scenario & Persona Development

Successful interactive services are based on scenarios that go beyond just pushing new technology. The process to develop these scenarios needs to be imaginative and well out of the ordinary…

Probe and Diary Studies

Well-designed, surprising and playful materials can prompt participants to report in more lively and surprising ways than during interviews or focus groups, where they only sit and talk about…

Lead User Discovery Research

Learn from the leading edge of your customers where the most interesting opportunities to improve your service offering are. More and more companies ackowledge that the customer is becoming…

Service Experience Lab

Immerse yourself in the service experiences of your customers, identify new opportunities for innovation or discuss your service concept ideas with a sample of lead users. In a bespoke one-…

Research Synthesis and Consolidation

An increasing number of our clients already possess a wealth of disparate research data on the issues they ask us to examine. On a number of recent projects, our work has centred on uncovering,…

Quantitative Validations

Qualitative and quantitative work seldom exist in complete isolation to each other. Though as an agency we specialise in the former, our work is often used to help inform and target larger scale studies, serving as the input for quantitative surveys.

Cross sector value creation

We work for a wide range of client organisations. Spanning, and often cross-polinating, specific domains and sectors. We are specialised in bringing people into the heart of your innovation…