Immerse yourself in the service experiences of your customers, identify new opportunities for innovation or discuss your service concept ideas with a sample of lead users.
In a bespoke one- or two-day programme we facilitate a lively encounter between your team and a selection of people from your target group. Through a series of well-prepared interactive assignments the participants explore the current and future service experiences of your customers. Your team will be able to closely observe these experiences and build up a deeper understanding of motivations, barriers and unmet needs by engaging in empathic conversations with your customers.
Our studios in central London and central Amsterdam are perfectly situated to host these Service Experience Labs. In London we are close to Liverpool Street station, so very easy to reach, and in the immediate surrounding of both an upmarket business environment and a buzzing creative area. In Amsterdam we are based at Herengracht, within easy reach from Amsterdam Central Station. Both locations have many buzzing streets and venues around, ideal for service safaris and service prototype testing. Of course we can also facilitate service experience labs with your customers at other locations.
The Service Experience Labs are also suitable for teams that wish to familiarise themselves with the service design approach of engaging with customers in an early stage of innovation projects. In a full-day programme we facilitate an exploration of the essential stages of immersion, insight creation and idea generation. The programme will be customised to fit the objectives and prior knowledge of your team members.