An increasing number of our clients already possess a wealth of disparate research data on the issues they ask us to examine. On a number of recent projects, our work has centred on uncovering, synthesising, and representing the insights that a company has already generated – but are currently inaccessible. Many companies find that work commissioned from multiple agencies – and even multiple internal departments – can quickly become disconnected, with the insights contained within remaining inchoate and underdeveloped.
At STBY, we’re able to synthesise existing insights by making use of the same Design Research tools that we employ in our own projects. When developing personas for example, we’ve used design documentary videos to consolidate and invigorate insights originally generated via several disconnected studies. We’re not adding any new material as such, as the problem in such situations is often how to make sense of the wealth of material already available.
Our aim in these projects is to make existing work more accesible and engaging. Reinvigorating existing material by applying Design Research principles in this manner is an effective way to maximise the value of work already conducted.