Qualitative and quantitative work seldom exist in complete isolation to each other. Though as an agency we specialise in the former, our work is often used to help inform and target larger scale studies, serving as the input for quantitative surveys.
Sometimes we are asked by clients to perform this step ourselves, adding a quantitative dimension to the projects we design in a manner that adds both additional evidential foundation, and a further layer of insight to the results of our qualitative work. The benefits of this are that we can use our intimate knowledge of the insights being validated in this manner to ensure a more successful transfer from one stage to the other. The quantitive validation is thus more effectively tailored around the insights being examined, and in a manner more likely to garner additional insights than is possible when qualitative and quantitative phases are more separated within the development process.
If you’d like to know more about the manner in which quantitative techniques can be incorporated into our projects, then drop our Strategy Director, Geke van Dijk, a note at email@example.com.